Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Wednesday, May 7th 12:30 PM - 1:45 PM Track IV: Hypertargeting: Ad Networks, Ad Serving and Ad Targeting Tim Vanderhook, president and co-founder, Specific Media Brett Brewer, President and Director, Adknowledge.com Brian Steel, CEO, VoloMedia Jim Benton, VP Sales, AdBrite Ben Weinberger, Chief Executive Officer, Digitalsmiths Tony Nethercutt, VP of Sales, AdMob Rich Astley, Group Media Director, MEC Interaction Scott Cohen, CEO, DimeStore Media, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Tim Vanderhook, President and co-founder, Specific Media: Vanderhook is responsible for the strategic direction of the company and communicating the corporate mission to external audiences. Since co-founding the company in July 1999, Tim has developed one of the most advanced ad serving platforms in the industry. The platform gives brand advertisers the unique ability to serve ads to users based on demographic, behavioral, contextual, and geographic data across the web's most popular brand name publishers. The Specific Media Network reaches more than 130 million unique users and boasts the biggest roster of brand publishers on the web including ABC, NBC, CBS, FOX, ESPN, Major League Baseball, Sportsline.com, USA Today and VIACOM. The company also works with many Fortune 500 brands including seven of the top 10. With recently secured $100 million funding, Specific Media aims to become the independent advertising network of choice for brand advertisers. Vanderhook is well regarded as an industry thought leader and regularly provides expert commentary to publications such as BusinessWeek, The Wall Street Journal, U.S. News and World Report, Associated Press and Los Angeles Times. Tim is an expert on various forms of targeting, such as behavioral, contextual, demographic and geographic. He can speak on the benefits of the various targeting methods for entertainment brands such as ABC, Blockbuster, Major League Baseball, Showtime, or Universal (to name just a few). He can also discuss the ways in which better targeting can redefine the relationship between the consumer and advertising, by making ads more engaging and relevant to consumers. Brett Brewer, President and Director, Adknowledge.com: Brett Brewer is a leading Internet pioneer and executive who has built, operated and sold Internet media companies. Mr. Brewer co-founded his first Internet company, Intermix Media, just a year out of UCLA. From 1998 through its successful $673 million sale to NewsCorp in October of 2005, Intermix Media launched several different businesses including Skilljam.com, ecommerce site Alena, and the wildly popular Myspace.com. Mr. Brewer was the only senior executive and board member to remain and lead the company from inception through sale to Newscorp. In his current position as President and Director of Adknowledge.com, Mr. Brewer is well on his well to building another successful Internet company. The behavioral-based advertising company has had strong growth in both revenues and profits and attracted a $48 million minority stake investment from Technology Crossover Ventures (TCV). The company was a Red Herring top 200 company for 2006 and a Red Herring top 100 company for 2007. Mr. Brewer has been an angel investor in several technology start ups, including video search site, Dabble.com, mobile texting company Frengo.com, mobile social networking site Treemo.com, and RealtyTracker.com. He is either on the board of, or a strategic advisor for, all of these companies. He is an in-demand speaker who has been a keynote speaker or presenter at numerous industry events, including Bear Stearns Internet Roundtable, Goldman Sachs Internet Conference, Gridley Conference, JMP Research Conference, Montgomery Technology Conference, ThinkEquity Growth Conference, Software Information Industry Association, and Dow Jones VentureWire Technology Ventures. Mr. Brewer is active in various community and charity events. He is an active member of Big Brothers of Los Angeles, a board member for Bizworld.org, (a children’s education company) and he frequently speaks to students from elementary school classrooms to graduate-level groups about what it takes to start and build a successful company. Brian Steel, CEO, VoloMedia: Brian recently joined VoloMedia and previously held the position of President, International, Yahoo! Search Marketing. He was with Yahoo! for three years, bringing 20 years of management experience to oversee a billion-dollar division with operations in 20 countries. Prior to Overture/Yahoo!, Brian was a Managing Director, President and then COO of Idealab. Prior to that, Brian served as president, COO, and director for On Command Corp. In addition to VoloMedia, Brian currently serves on the boards of directors for Pandora Media, Krugle, and MeeVee. Brian holds a B.A. in Economics and conducted graduate work in corporate strategy at Duke University, as well as international marketing and finance at the Pacific Asian Management Institute and negotiation at Harvard University. Jim Benton, VP Sales, AdBrite: Jim Benton joined AdBrite in December of 2004 as AdBrite’s Vice President of Sales. Jim is responsible for developing the advertising sales team, growing AdBrite’s network of sites, and driving online marketing and acquisition efforts. Jim previously served as a Senior Director of Sales at IAC/Interactive Corp, where he managed sales and strategic partnerships for Ticketmaster, Match.com, Citysearch and Evite. During Jim’s five years at IAC/InterActiveCorp, he also held the positions of Director of Sales Development for Ticketmaster Media Group and Director of Ad Programs for Evite. Joining Evite in 1999, he launched Evite’s first advertising program and developed successful guerilla marketing efforts in major metropolitan areas. Jim, a native of California, began his career at AT&T and holds a Bachelor of Science in Commerce from Santa Clara University. Ben Weinberger, CEO, Digitalsmiths: Ben Weinberger co-founded Digitalsmiths in 1998, and has grown the operation from a two-person college business into a market-leading technology company. Digitalsmiths entered the entertainment industry in 2001 when it introduced its proprietary technology platform, Media Access Pro®, a ground-breaking software platform allowing clients to search massive amounts of film and television content in a simple and methodical way. The technology underlying Media Access Pro has enabled Digitalsmiths to develop Videosense, an innovative system used to create contextual advertising opportunities related to broadband video. Videosense has propelled Digitalsmiths to the cutting edge of online advertising and marketing technology. Weinberger graduated with honors from Southern Illinois University, and serves on the board of directors for the Honors Program at Southern Illinois University. Tony Nethercutt, Vice President of Sales, AdMob: Tony is responsible for executing AdMob's revenue strategy, building the sales team and managing agency relationships. Tony is a leader in interactive advertising and considered an expert in both media and creative targeting with more than 20 highly successful years of sales experience. Prior to AdMob Tony was VP of Ad Sales at YouTube (acquired by Google) where he led the hypergrowth of the advertising sales team. Previously Tony was Director of Media Strategies at Yahoo!, VP of Business for Carat Interactive and managed the DoubleClick Network Sales office in San Francisco. His television advertising experience included managing the San Francisco office for New World/Fox Television Sales and doing local sales for both KGO-TV/ABC and KGTV/ABC. Tony earned his BS degree in Business Administration from the University of Southern California. Scott Cohen, CEO, Dimestore Media, which has developed an Internet advertising platform using video and TV commercials in a quiz-like format. Dimestore recently introduced its newest version of VideoInsights, a rich media platform that connects consumers with branded entertainment. VideoInsights and Dimestore Media are at the leading edge of changing the way consumers view and interact with advertising on the Web. Scott has accumulated over thirty years of experience in strategic deal making, negotiation and leadership, playing a major role in developing businesses during the growth of the Internet in the USA and Europe. Prior to Dimestore, Scott was a founding partner in Red Tie Media, an interactive media consulting company. He has demonstrated success in both corporate and entrepreneurial environments, most recently in media, interactive marketing, and entertainment. As a co-founder and senior level executive, Cohen was critical to the success of two IPO's over the past nine years: 24/7 Media, which sold to WPP Advertising Group for $649 million, and LivePerson (NASDAQ: LPSN). Scott is also the former President of GameTrust, a leading developer and provider of Internet game software and technology, which was acquired by Real Networks. Scott earned his MBA in 1988 from the William E. Simon School of Business at the University of Rochester, after ten years in commercial and investment real estate. He currently serves on the Boards of Directors for Double Trump, LeadFusion, and Active Response Group, and is a sought-after speaker and panel moderator at industry conferences for interactive media and Internet advertising. Rich Astley, Group Media Director, MEC Interaction: I oversee the AT&T E-commerce digital media team based in Seattle. The E-commerce team drives cost efficient acquisitions of new AT&T wireless customers online. The emphasis, in a nearly saturated and slowing consumer marketplace for wireless, is to find an optimal targeting mix that ensures that the messages presented to potential customers are efficient and at the right frequency. I joined MEC in 2004, spending my first four years in the London office during a very exciting time; there I saw our digital employee headcount increase more than twofold. Before my move to the states, I was Account Director, MEC Interaction on Xerox, overseeing the Xerox’ Brand Color campaign, which won a number of accolades including: M&M Best Digital Campaign (Europe) 2006 and Campaign’s “Media Campaign of the Year” 2006. In addition to Xerox, I also worked on clients AOL, Novartis Europe, Nationwide and Fortis Bank. Prior to joining MEC, I worked at Quantum Media, an independent interactive specialist agency based in London. During my time at Quantum I was part of a team that launched the Wanadoo brand online in the UK (previously Freeserve) – one of the largest internet service providers. I received my degree in International Politics from Birmingham University.I am a member of the IAB, have won several digital campaign awards and contribute to trade press articles from time to time. My Media Mix: Listening to Napster, Pandora, BBC radio 1 online and KEXP. Going to the cinema, watching Hulu, Youtube, and my DVR. Catching up with my friends back in the UK on Facebook, IM, using Live Search Mobile, checking out the webcams at the local ski resorts, Digg, iGoogle, Guardian.co.uk, NYTimes.com When I’m not at work: you can find me on the slopes snowboarding at the weekends in the Cascade Mountains in Washington, surfing and competing in triathlons in the summer. You’d never guess that: I share a name with a legendary 80s pop star.