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Digital Hollywood
Wednesday, May 7th
12:30 PM - 1:45 PM
Track II:
Movies, TV & Video Programming to the Consumer – All Video All the Time: Broadband, IPTV, DVD & Mobile
Movies, TV and video programming delivered via broadband Internet! An idea that seemed to be dead on arrival just a year or two ago, is an industry on the verge of busting out. SVOD, VOD - features delivered via the Internet - via the PC and via the set-top is very much a part of our future. A centerpiece of this anticipated future is the expectation that the PVR, the Personal Video Recorder will become a fixture on the next generation of all home PCs as well as in Set-tops. Add to that a wireless connection between the PC/PVR and the Set-top or TV, and it doesn’t take brain surgery to see how the herky-jerky downside of IP delivery of rich media will become a thing of the past or at least a secondary consideration as consumers download content to the PVR and play it back in crisp, full screen DVD quality. Under this scenario, Internet SVOD will become a full competitor to SVOD via the cable or satellite. IP delivery of features is about to reshape the landscape of the film industry.
Neil Goldberg, Chief Operating Officer, Akimbo
Michael Pilla, VP, Distribution & Business Development, IndieFlix.com
Martin Olausson, Director of Digital Media Research, Strategic Analytics
Laura van Straaten, General Manager & VP for Content, TitanTV
Bradford C. Auerbach, Vice President, Digital Entertainment Services, Hewlett-Packard Company
Mark Hyland, VP of Marketing, QuickPlay Media
Ashley Woodworth, SVP of Marketing, CinemaNow
Rob Begg, Vice President, Marketing, Zip.TV
Lisa Crane Greer, CEO, Media Venture Advisors, Moderator

For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile



Neil Goldberg, Chief Operating Officer, Akimbo: With over 20 years experience in the entertainment industry, Neil Goldberg is regarded as an expert in creating and launching new media platforms. Before joining Akimbo as COO, he was president of On Demand Media Group, a licensing, programming, marketing and operational consultancy connecting content owners with the most technically advanced distribution platforms around the world, including cable, satellite, IPTV, broadband and cellular/wireless platforms. A pioneer in video on demand, Neil previously ran entertainment programming for both DIVA and TVN Entertainment. In addition to negotiating deals with all major studios, cable networks and independent production companies, he oversaw the creation of original on-demand networks Music Unlimited and Kids Unlimited, the first SVOD packages available in the U.S. He also helped to implement the nation’s first premium on-demand services, including HBO and Showtime on demand. Prior to entering the new media sector, Neil was Vice President of Witt-Thomas Films, overseeing all development and productions activities. He started his career at Warner Bros., where he served as Director of Worldwide Acquisitions. Neil is also a produced film and television writer, having most recently written for the JJ Abrams ABC show Six Degrees.

Martin Olausson, Director of Digital Media Research, STRATEGYANALYTICS: Martin Olausson manages research and analysis on the emerging market for digital distribution of media & home entertainment in Strategy Analytics Digital Media Strategies (DMS) service. Mr. Olausson is responsible for delivering actionable advice and insight to leading Media Companies, Content Aggregators, Service Providers, Applications Developers and Device Vendors around the world. He is an authority on online media and communications services and has expertise on online services such as Online Video, Online Music, Online Gaming, IP-based TV, Voice-over-IP, Video-On-Demand and much more. Mr. Olausson acts as senior adviser on numerous international research projects and is Strategy Analytics resident expert on next generation media and entertainment services.  



Laura van Straaten, General Manager & VP for Content, TitanTV: Laura van Straaten is in charge of development and production for all original TitanTV video programming and related web user-experiences. She also works on strategic content partnerships and oversees corporate development, communications and public relations. She joined TitanTV as managing editor and director of original programming in August 2007 and led the creation of TitanTV's channels, a mix of edgy and hip environmental, entertainment and comedy video short-form web series. Laura has won numerous awards for her work as a producer, director, writer and journalist and for team coverage at NBC and CNN of major news events. She is a graduate of Columbia University's School of Journalism and of Bryn Mawr College.


Bradford C. Auerbach, Vice President, Digital Entertainment Services, Hewlett-Packard Company: Mr. Auerbach is a senior entertainment executive with extensive and unique expertise in production, content acquisition, Intellectual Property law and licensing, on a global level. He is currently handling Strategic Business Development with Hewlett-Packard for the mammoth Video Merchant Services project. He has had success in structuring many groundbreaking deals with a diverse range of rightsholders, including NFL, HBO, MTV, Olympics Committee, Screen Actors Guild, every Hollywood studio, Peter Gabriel, ESPN, Sesame Street/CTW, among numerous others. He has deep familiarity with each aspect of the media business, having sat on all sides of the deal-making table, on behalf of mobile, cable, satellite, Internet, hardware, software, distribution and production companies. He has held positions as Senior Legal Counsel with QUALCOMM’s MediaFLO initiative, General Counsel for Philips Media (a division of Royal Philips Electronics, Netherlands) and Head Counsel, Business Affairs for Astro/MEASAT (Malaysia), the premier direct broadcast satellite operator in South East Asia. As the lead attorney of Business Affairs for Programming at Starz/Encore he structured the pay television industry’s largest Hollywood studio output deal, and the first to include SVOD (Subscription Video On Demand) rights. Mr. Auerbach started his entertainment media career at Disney Home Video, where he handled business affairs for the industry’s leading home video company, including the company’s first copy protection deal and the company’s first Pay Per Transaction deal. He has published myriad entertainment articles worldwide, and has presented his views at numerous industry conferences. Mr. Auerbach helped form the Digital Entertainment Group, the industry-wide consortium that was the primary catalyst for the launch and spectacular success of the DVD format. He was the founding Executive Director of the DVD-Audio Council, and has consulted to a handful of cutting edge clients. His past engagements include Warner Music Group, Playboy, Macromedia’s Mobile group and the Getty Museum. He holds a patent with Qualcomm relating to mobile phone media technology. BA – Hamilton College, JD – Boston College

Rob Begg is an online and product marketing executive with over 16 years of experience in the media, interactive and technology industries. As Vice President of Marketing at Zip.ca, he leads marketing and communications for the company. Rob has launched numerous products and developed dozens of campaigns on two continents. Rob is often sought to speak on the topics of online marketing, media and interactive television and has been quoted in the Wall Street Journal, The Guardian and numerous industry publications. Most recently Rob was Vice-President of Marketing at SportsDirect, one of North America’s largest online specialty sports publishers. Prior to SportsDirect, Rob lead marketing, alliances and communications at iMagicTV, a NASDAQ and TSX traded interactive television company. Rob began his career in Internet product management with leading telecoms providers in Canada. In his off time Rob tries to keep up with his busy family and takes pride in knowing the name of at least one good restaurant in every major city.

Ashley Woodworth, SVP Marketing, CinemaNow: Ms. Woodworth oversees CinemaNow’s marketing initiatives across multiple platforms, including consumer electronics integrations, and manages the company’s sales, product, merchandising and customer service operations. She previously served as vice president of product at online real estate leader Move Inc., and was responsible for the strategic direction and hands-on management of Move Labs, an inter-disciplinary team that develops and deploys product, technology and marketing solutions. During her extensive tenure at Move Inc., Ms. Woodworth also served in various executive-level product and operations positions, playing an integral role in the company’s strategies for the real estate industry and beyond.











Mark Hyland, VP of Marketing, QuickPlay Media:
Mark joined QuickPlay in May 2005, having built a career launching new products in print, broadcast and interactive media. Mark co-founded Shift Magazine in 1992, and later worked as the Associate Publisher of TV Guide magazine, introducing new web and international print properties. Joining the Canadian Broadcasting Corporation in 1998, he started CBC.ca, which became the largest news website in Canada. Other projects included Video on Demand, interactive TV and the launch of CBC's high-definition TV network. Mark earned his MBA in 2000 from the Rotman School of Business in Toronto.












Lisa Crane Greer, CEO, Media Venture Advisors: Ms. Crane has a reputation for strategic thinking, branding, and new economy leadership. From charting the course for a groundbreaking online entertainment venture to guiding one of the major television networks through uncharted Internet territory, her success stems from an ability to build and direct profit-oriented management teams. Lisa Crane is the Managing Partner of Media Venture Advisors, an e-consulting firm providing strategic consulting services to leading Internet and entertainment companies. Ms. Crane is the former president and CEO of Soundbreak.com, the interactive online music company. She was Vice President of NBC Interactive and General Manager of NBC.com, the network's flagship entertainment website. Prior to NBC, Ms. Crane served as Vice President of Universal Studios. Education & Affiliations: Lisa Crane holds an MBA from Pepperdine University and a bachelor's degree from UCLA. Crane has held seats on the boards of two public companies, and currently sits on the board of advisors of the Digital Media Marketing Organization, Proximity File, Spiderdance, On2.com, The Dial.com and Pulse Entertainment. Ms. Crane is active in the Motion Picture and Television Fund. She is also one of the most popular speakers on the internet conference circuit, having spoken at Internet World, Streaming Media West, emediatainment world, adtech, Ebiz, Digital Hollywood, NAB, the Morgan Stanley/Industry Standard Internet Summit, DDMI, CMJ/Change Music, BandWidth, Digital Coast 1999/2000, Herring on Hollywood, Variety's Internet Summit, Jupiter's PlugIn, Radio & Records, VIC's Industry Breakfast, and many others. Lisa has also taught several classes at major universities on e-business and entertainment, including USC and UCLA.