Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, May 6th 9:00 AM - 10:15 AM Track I: Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Alan Cohen President, Initiative West and Worldwide Innovation Sean Finnegan, Chief Media Officer, Vibrant Media John Lisko, Executive Communications Director, Saatchi & Saatchi LA Dr. Kiumarse Zamanian, Vice President, Media’s Evolution Advertising Platform, Glam Media Peter Hoskins, CEO, maniaTV Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Alan Cohen, Executive Vice President, Managing Director, Innovations and Entertainment, Initiative is responsible for bringing Initiative’s clients new technology advertising opportunities, strategic programming concepts, and creative ideas designed to break through the cluttered media landscape, all to bring clients closer to their consumers. Widely regarded as one of the most respected executives in entertainment marketing, Alan spent nearly 25 years serving in senior management positions at 20th Century Fox, ABC and NBC before joining Initiative in January 2005. Previously, he was President, Marketing for 20th Century Fox Film Corporation, where he oversaw all marketing, advertising, media, publicity and research for the film division and launched Ice Age and Unfaithful. Before that time, Alan spent six years at ABC, Inc., rising to the position of Executive Vice President, Marketing, Advertising and Promotion for the ABC Entertainment Group. In this position he ran all consumer advertising and promotion and media for the network and created the campaigns to launch television series and movie events. He used new media and technology to market ABC and its properties and created new content formats for clients. Alan also worked for the ABC Television Network as Executive Vice President, Marketing and Research, where he created ABC’s first network-wide marketing efforts. He created new revenues by launching ABC’s first integrated marketing programs with a wide array of leading blue-chip advertisers. Prior to his time with ABC. Alan worked for 14 years at NBC, where he rose through the ranks to become Executive Vice President, Marketing. He built the NBC brand through an extensive expansion of new media efforts, innovative programming, and new marketing and advertising platforms. He steered NBC into its first online and new media programming with the industry’s first content and advertiser ventures. Alan also developed the network’s first marketing efforts, including the creation of joint network/advertiser partnerships to increase revenues. Alan was named Entertainment Marketer of the Year by Advertising Age in 2000; selected as a Top 100 Marketing Executive by Advertising Age twice (1994 and 2000); named Marketer of the Year by Brandweek in 2000; and selected as the first Interactive Marketer of the Year by Advertising Age in 1995. He won an Emmy in 1997 for producing a public service integrated programming and marketing campaign. A summa cum laude graduate of Boston University, where he received a bachelor’s degree in communications, Alan went on to receive his MBA from Harvard Business School. He is Adjunct Professor at Boston University’s Los Angeles campus where he teaches the graduate school class in Entertainment Promotion and Advertising. Alan resides in Los Angeles. Sean Finnegan, Chief Media Officer, Vibrant Media: As Chief Media Officer, Mr. Finnegan is a visible representative of Vibrant Media that manages multiple departments for the company, including Marketing, Business Development, and Product Innovation. He is also responsible for the continual alignment of these groups with Vibrant Media´s 85-person sales team and managing sales´ efficient and ongoing liaison with agencies and publishers. Mr. Finnegan´s industry insights and thought leadership are bear in each of these roles as Vibrant Media provides an unlimited amount of premium inventory to brands eager to communicate via the fast-growing digital video segment.Prior to joining Vibrant Media, Sean Finnegan was the Chief Executive Officer of OMG Digital, a unit of Omnicom Media Group. As head of OMG Digital, Sean led its global management team and developed functional services in Digital Investment, Search, Mobile, Gaming, Futures, Analytics and Ad Operations.Sean began his career in the early 1990s at BBDO New York, where he focused on Spot TV buying and Print planning. When the internet became commercial, Sean quickly shifted his focus to new media, working at such interactive agencies as Darwin Digital (Zenith), APL Digital and JWT Digital. Sean then departed the agency world for two years to become Director, Advertising Business Development at AllAdvantage.com. In 2001, Sean left for his native Chicago, where he became Media Director for TribalDDB. A year into his tenure at Tribal, Omnicom formed OMD (the combined media units of DDB, BBDO, TBWA Chiat Day and Rapp Collins) and Sean became Midwest Director of OMD Digital. Eventually Sean was promoted to lead OMD Digital nationally and relocated back to New York, a position he held for three years before forming OMG Digital. Sean is committed to mentorship and as such, he has spoken at several conferences such as the iMedia Summit Series, Cannes Advertising Awards, the Goldman Sachs Internet Conference, the MSN Strategic Account Summit and the AAF National Conference. Sean was named an AAF Advertising Hall of Achievement inductee, an Advertising Age Media Maven, a Media All Star for Mediaweek Magazine, a MediaPost All Star, one of min magazine´s 21 Most Intriguing People, an Inter-nationalist Magazine Agency Innovator, OnMedia’s Madison Avenue “IT” List and an official Kentucky Colonel. Sean is involved in many online advertising industry groups and associations, such as the AAF, IAB, AAAAs Digital CEO Board, Google´s Agency Advisory Council and the TiVo Advisory Council. Sean is also a proud co-founder and board member of the Tom Deierlein Foundation, an organization dedicated to helping needy families and children both nationally and internationally with their most basic living needs including medical care. John Lisko, Executive Communications Director, Saatchi & Saatchi LA: John Lisko, Executive Communications Director at Saatchi & Saatchi LA, and his world-class team, are at the forefront of engaging individuals at the right time and place, with the right content. John leads media communications planning, engagement marketing, digital media development and retail marketing efforts for Saatchi & Saatchi LA and its key client, Toyota Motor Sales (TMS), U.S.A. John’s team also handles media planning and buying for the state of New York’s tourism campaign, “I Love NY.” John brings a unique perspective from his role inside the agency. Proximity to the strategic planning and creative teams yields deeper, more measurable and more actionable insights. John and his team have played a key role in the development of Consumer Context Research, a proprietary methodology that goes beyond the usual when and where of media engagement to discover the why and the how. Consumer Context Research has been implemented as a key focus of creative inspiration at Saatchi & Saatchi LA and adopted by Toyota as a critical component of Consumer Insight and all Creative Development. Also under John, the agency’s media communication team recently expanded the existing Digital Team base and established new functional disciplines to provide client leadership, and innovative insights, thinking, and planning. The new Digital Innovation and Investment (DII) team maximizes insights and cross-media integration to deliver innovative thinking and optimal investment. The Return on Marketing Investment (ROMI) team leads learning on all programs to optimize engagement and establish best practices. John’s team is pioneering the use of digital media platforms and emerging technologies such as mobile and VOD as well as one-to-one marketing with events, promotions and strategic alliances. His team is also initiating groundbreaking deals with traditional media. John joined the agency from Doner Advertising in Newport Beach, California, where he spent five years as SVP and Media Director. His lead role was managing the Mazda account – and serving as liaison with Ford Motor Company and Ford Motor Media – as part of the Mazda relationship. He also worked with agency clients PacifiCare Health Care Systems, PacSun and Black & Decker Hardware brands, and was actively involved in agency new business recruitment. John previously spent eight years with Wyse Advertising in Cleveland, Ohio, where he was SVP and Media Director servicing major accounts including Applebee’s Restaurants, Sherwin Williams paints, Renaissance Hotels, American Greetings and Smucker’s. John also worked with Mercedes-Benz of North America while at McCaffrey & McCall Advertising, and Saab-Scania of North America while at Lord, Einstein, O’Neill & Partners, both in New York, NY. PETER HOSKINS, CEO, THE MANIATV NETWORK: Peter has been a visionary leader of successful Internet ventures both as divisions of large enterprises and as VC-funded startups for more than a decade. He cut his teeth as a Managing Principal within IBM’s Consulting Group in the US and ran one of the largest Internet services businesses across Europe. He has served as CEO of DreamStream Software and Sports & Entertainment information service, The KeepUpdated Network, in London. Peter also served as COO of Vail Resorts Technology Partners in Vail, Colorado. Peter’s leadership of maniaTV has given rise to the Internet’s preeminent television network. Broadcasting 24/7 since November 2004, maniaTV has attracted more than 60 of America’s leading blue-chip advertisers – Verizon, P&G, GM, Sony, Nike, Victoria’s Secret, are but a few. Peter has established content partnerships with a growing roster of Who’s Who in Hollywood – Happy Madison, National Lampoon, Universal Music Group and Warner Brothers. maniaTV has successfully differentiated itself from the online video morass by focusing on producing and delivering “Premium” internet programming. Great content combined with truly unique advertising opportunities and broad distribution through a network of syndication partners is resulting in “Television 2.0”: the transformation of the global television industry. The maniaTV Network launched in 2004 as the world's first Internet TV network. The company produces, sells and distributes made for internet programming targeting the 18 to 34 audience while delivering innovative branded entertainment opportunities to leading brands and advertisers. With a state-of-the-art production studio in Hollywood, maniaTV produces groundbreaking, award-winning programming for 8+ million viewers each month. maniaTV's programming slate ranges from music and comedy, to drama, videogaming, and action sports. Leading shows include Dave Navarro's Spread Entertainment, Tom Green Live, National Lampoon's Lemmings, Arcade, and Backstage Pass. maniaTV delivers unique brand experiences within each show and has served over 75 of the top companies in the world. Through its visionary market leadership and focus on premium content and distribution partnerships, maniaTV is redefining television for the 21st Century. We like to call it "Television 2.0." Dr. Kiumarse Zamanian, Vice President, Media’s Evolution Advertising Platform, Glam Media: Dr. Kiumarse Zamanian is Vice President of Glam Evolution Advertising Platform. Zamanian previously led Yahoo!’s product management team of media advertising infrastructure platforms. In this position at Glam, Zamanian—a co-holder of three U.S. Yahoo! patents—oversees the next stages of development of Glam Evolution, the Web’s first display ad platform for premium inventory—primetime placement and audience targeting on the Internet. While at Yahoo!, Zamanian built and directed a new product team responsible for serving, targeting, logging/tracking and predicting inventory for graphical advertisements served on Yahoo! and its partner web sites. Prior to joining Yahoo! in 2004, Zamanian pioneered and directed the Informatica Developer Network as a global Web-based ecosystem for collaborative development of interoperable data integration solutions. Previously, he held product and program management and engineering leadership roles at Autodesk, Exxon and Unisys. Zamanian holds a Ph.D. degree in Engineering from Carnegie Mellon University and has taught a number of software and management courses at University of California Berkeley and Carnegie Mellon West. Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather: Prior to joining Ogilvy in June 2006, Douglas was Senior Vice President at Bragman Nyman Cafarelli and the General Manager of the New York office. While at BNC, he was responsible for developing original branded entertainment initiatives for Sony PlayStation, General Motors, T-Mobile and American Express and increased top line revenue for the New York office by 45%. In 2004, Scott launched MATTER, an entertainment marketing company that produced LOHAS 8, a three-day forum sponsored by Ford Motor Company, Whole Foods and GAIAM, focused on renewable energy, organic food, eco-tourism and other health and sustainability issues. In January 2004 and 2005, Scott executive produced BLENDER Sessions, in Park City, Utah during the Sundance Film Festival. This five-day music series, which was sponsored by VW, Diet Coke and Heineken, featured performances by Snoop Dogg, Nelly, Ludacris, Macy Gray, Liz Phair, Pete Yorn, Camp Freddy and Rooney. When Sean "P. Diddy" Combs decided he wanted to run the ING New York City Marathon in September of 2003, he hired Scott to co-executive produce “Diddy Runs the City” for MTV and executive direct the fundraising efforts for the program. In just seven weeks, the program raised over $2 million for New York City children and received corporate support from Nike, Pepsi, McDonalds, Time-Warner, Viacom, Lincoln and Foot Locker. Prior to MATTER, Scott was Executive Vice President, Marketing and Branded Entertainment Creative Director at Hypnotic. At Hypnotic, Scott created and executive produced the highly acclaimed Chrysler Million Dollar Film Festival in partnership with Universal Pictures and was also charged with creating innovative branded entertainment campaigns for numerous companies including Reebok (Terry Tate, Office Linebacker), Ford Motor Company (Focus Films), Nintendo (Eternal Darkness Films) and Toyota (Scion Screening Series). Prior to Hypnotic, he was EVP, Sales & Marketing and General Manager of the Hollywood Stock Exchange (HSX), where he was responsible for launching the Music Stock Exchange; developing Virtual Producer; developing and producing the Company’s annual Academy Awards event, which was supported by Toyota, Pepsi and Sun Microsystems; launching a weekly radio show on CBS Radio, and structuring and overseeing content syndication relationships with Access Hollywood, Advertising Age, Entertainment Weekly, and other national media outlets. From 1995 thru 1997, Scott was President and COO of ArtView a global network of galleries, auction houses and museums and was responsible for developing and executing highly successful strategies for e-commerce and inventory management in partnership with GE Capital. In 1993, Scott co-founded the Red Herring magazine where he served as Vice President of Sales & Marketing. Scott is an active speaker at industry conferences and guest lecturer at several business schools, and has recently been asked to teach a course at New York University on location based entertainment. He holds a B.S. in Economics from University of Maryland, College Park.