Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, May 6th 10:45 AM - Noon Track IV: Personalized Mobile Experience – Social Networking: Breakthroughs in Search, Messaging, Entertainment, Video Capabilities & Advertising Mobile communications, as a voice and data network is by definition a social experience, so that it is not a great leap of imagination to see how the future of social networks – which engage untold millions of broadband users – will naturally migrate to the mobile platform. Staying in touch, as an audio, video, text based as well as a community-based idea is a concept that is only beginning to be addressed and explored. Mobile Next represents the future of what most of our lives are about to be immersed in. Mobile Next is communications, entertainment, commerce as well as exploration. In this session, we will begin to explore the ideas and technologies that will make up that future. Dan Monahan, Global Internet Segment Manager, Ultra Mobility Group, Intel, Inc. Jason Ling, Head of Mobile, Myspace Jim Black, Digital Media Innovation - DMI, Sprint Doug Britt, VP of Service Management, Helio Jeremy De Bonet, CEO and Founder, Skyward Mobile Maria Pacheco, Vice President, Marketing for Vivendi Games Mobile Morgan Guenther, Chairman and Chief Executive Officer of AirPlay Network, Inc Steve Bradbury, VP, Content Strategy & Business Affairs, GoTV Networks, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Jason Ling, Head of Mobile, Myspace: Jason is responsible for the product vision and mobile strategy for next-gen mobile/new media applications. Ling is responsible for driving all strategic creations of MySpace mobile social network products that include an integrated SMS platform responsible for the distribution of millions of messages per month, a J2ME Application that holds an industry record for the best selling application in the history of AT&T and m.myspace.com, the flagship product of the MySpace Mobile suite - a mobile site that receives hundreds of thousands of visitors and tens of millions of page views daily. Prior to MySpace, Ling was the International Program Manager for Infospace, a leading mobile content aggregator where he was responsible for the creation and management of Tier 1 EMEA Carrier Content Catalogues such as Virgin Mobile UK, H3, O2 and Vodafone. During his Tenure at InfoSpace, Ling was instrumental in generating 17% growth in international mobile content revenues worldwide and helped build the management of three premiere external Mobile Game Development houses. Maria Pacheco, Vice President, Marketing, VIVENDI GAMES MOBILE: Maria Pacheco is vice president of marketing for Vivendi Games Mobile, a division of Vivendi Games. Pacheco oversees product marketing initiatives for the Americas including channel marketing, co-marketing, consumer insights, communications and promotions. She also is involved in the team’s editorial strategy for external intellectual properties and licensing activities. Prior to joining Vivendi Games Mobile, Pacheco was senior director of marketing for JAMDAT, which was acquired by Electronic Arts in 2006. Pacheco was responsible for managing marketing and public relations for new product launches and also managed cross-marketing efforts with external licensors and carriers. Pacheco also served as director of sales for JAMDAT. Previously, Pacheco was product marketing manager for Games at Sprint where she was responsible for managing mobile game marketing initiatives including programming and the Company’s mobile game review and selection process. Pacheco was instrumental in launching Sprint’s ‘Game Lobby’, the industry's first carrier-based mobile games community in the world. Pacheco has also worked as director of marketing for Cerner Technologies and H&R Block E-Solutions. Pacheco holds a master’s degree in business administration from Baker University and a bachelor’s degree in marketing from Pittsburg State University. Jim Black, Digital Media Innovation Group, Sprint-Nextel: Jim presently leads the DMI Multimedia and Social Networking Team with focus on the convergence of the mobile web, Hollywood 2.0 and social networking. He is responsible for identifying innovative applications on mobile broadband Internet (3G and 4G). He explores new opportunities that can create a strong and innovative value proposition to Sprint. Recently he has focused on streaming media, user generated content (including gaming) and personalized, mash-up and rich-media messaging areas of Social Networking. Prior to this he led the video codec R&D work within Sprint, focusing on High Definition Video over IP and multimedia services over mobile broadband networks and 3D content. Jim is a graduate of the University of Iowa and has held positions at Sprint in the domestic, Asia-Pacific and European arenas. He has been a speaker at a wide range of industry conferences and symposiums including the IBC Conference in Amsterdam and the IEEE International Symposium on Broadband Multimedia Systems and Broadcasting in Las Vegas. Jeremy De Bonet, CEO and Founder of Skyward Mobile: Jeremy De Bonet is CEO and founder of Skyward Mobile, a company that is developing the next generation of mobile applications to provide consumers with the optimal mobile experience and access to all digital content on virtually every mobile device. Before founding Skyward, De Bonet was CTO of MobiTV, where he invented the groundbreaking technology behind MobiTV, the first Global Television Network targeting the billions of cellular phone and handset users worldwide. The service currently delivers live television to the cell phones of over a million subscribers around the world. Prior to MobiTV, De Bonet was founder and CTO of Assemble Media, Inc., acquired by ClickRadio in 2001. As CTO of AM/FM New Media and Internet Strategist for Clear Channel Communications, he aligned Internet strategies to facilitate the merger, which formed the largest radio company in the U.S., with more than 900 stations. Jeremy holds a B.S. in Applied Mathematics from Columbia University and an M.S. in Computer Science from the Massachusetts Institute of Technology. He has more than 35 scientific publications and 60 patents and patents pending. In 2005, he received the Emmy Award for Outstanding Achievement in Engineering Development from the Academy of Television Arts & Sciences.  Morgan Guenther, Chairman and CEO, AirPlay Network, Inc.: Since TV became a fixture in American homes more than 50 years ago, innovators have been tilting at the windmill that is interactive TV. AirPlay’s Chairman and CEO Morgan Guenther, the former TiVo President who helped teach consumers to watch television on their terms, is now creating viewing experiences for the masses that let fans participate in their favorite shows and events. Morgan and AirPlay are inciting a TV-watching revolution for viewers who crave an active role with TV programming that has been passive until now. AirPlay combines the ubiquitous mobile phone, the Web and television’s most popular shows to give sports and entertainment enthusiasts a completely new communal and interactive viewing experience. Interactive TV has finally arrived. Before AirPlay, starting in 1999, Morgan navigated TiVo’s branding, partner alliances, technology development and broadband spaces as vice president and senior vice president. He also led the TiVo Entertainment Group and TiVo Studios business units. In 2001, he became President of TiVo and maintained that role for several years before leaving to explore new, disruptive opportunities in the digital media space. Asked to describe his most important lesson from his time at TiVo, Morgan says, “I learned that changing viewing behavior in the living room is something that takes time, money and consumer education, but with the right proposition and partners it is both possible and profitable.” Morgan holds a BA and JD from the University of Colorado and an MBA from the University of San Francisco. He lives in the San Francisco Bay Area with his wife. In addition to AirPlay, Morgan acts as an outside director for Integral Development, a Silicon Valley-based provider of trading systems for financial institutions, and Tier Technologies, a financial transaction processing and system integration services company based in Reston, Va. Steve Bradbury, Vice President, Business Development, GoTV Network: Steve brings over a decade of entertainment convergence experience to his role at GoTV Networks, focusing on the burgeoning made-for-mobile, video-on-demand space. GoTV provides news, sports, music, entertainment, and other essential content customized specifically for cell phone users. Prior to GoTV, Steve was President of Marketing By Design where he was responsible for the interactive division of the Improv Comedy Clubs, Showbiz Scoop for Columbia TriStar Interactive, the eSportsworld executive conference, a $20 million McDonald’s/Coca-Cola tie-in for Santa Claus: The Movie and the Openwave/IBM mobile entertainment summit. For the last six years, he has led the Hollywood & Digital program at UCLA Extension. Steve’s corporate experience includes VP Marketing of MGM Worldwide Television and Director, Creative Services at Universal/MCA TV. Doug Britt, Vice President of Mobile Data Services, Helio: Doug Britt is the vice president of Mobile Data Services for Helio. In this role, he is responsible for the development of Helio’s core service offerings including strategy and day-to-day operations. Doug has helped deliver Helio’s industry-leading mobile usage and revenue metrics, as well as numerous “firsts” in the mobile data industry. His leadership has included developing and managing browser, messaging, location based services (LBS), search/advertising, mCommerce and downloadable content offerings. Doug has years of industry experience executing many successful deals in the mobile space with leading U.S. wireless carriers, content providers and technology solutions. He is also a member of the CTIA Wireless Internet Counsel’s Messaging and Content Action team, and a frequent speaker at industry events, including CTIA, Digital Hollywood, iHollywood, WINMEC and others where he is a noted source for information on product delivery methods across multiple content types, mobile content business models and emerging industry trends. Prior to joining Helio, Doug was the vice president of Operations and Business Development for AGmobile, where he oversaw channel strategy, business development, product delivery and operations management. His primary focus was on identifying and creating new market opportunities for the creation, delivery and distribution of unique branded consumer content for the wireless space. Earlier in his career, Doug led the business development efforts for consumer data services at Cingular Wireless. He was responsible for planning and negotiating content acquisition for entertainment and downloadable products, including personalization, games and applications, WAP, MMS and SMS content. Additionally, he was responsible for the strategy, business development, and product development activities for the offering of third-party micro-billing, and wholesale messaging transport and billing (PSMS) revenue for Cingular. Doug was also a management consulting executive focused on the communications and IT industries. Working with firms including Accenture and Ernst & Young, he was a strategy & operations consultant working with companies on a variety of planning and transformation issues. He focused primarily on wireless and internet solutions, and held responsibilities for client development & management, practice development, and service delivery. Britt received his M.B.A. from Carnegie Mellon University with concentrations in Strategy, Information Systems and Production/Operations. He also holds a B.S. in Accounting from Virginia Tech, and was a Certified Public Accountant. An avid golfer, Doug lives in Los Angeles with his wife and 2 children.