Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, May 6th 10:45 AM - Noon Track II: Social Media & User Generated Media Economy: The Content, Personalization, Lifestyle and Advertising Phenomenon In this session we will address the relationship of lifestyle communications, advertising and commerce in the more cutting edge media platforms of social media, UGM, search and P2P. A revolution in personal communications, advertising and commerce is on its way, and the fully interactive and immersion based platform of social media and gateway concepts such as search are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Erick Hachenburg, CEO, Metacafe Marc Canter, CEO, Broadband Mechanics Alex Blum, CEO, KickApps Robert Blatt, Vice President and General Manager, Personal Media, AOL LLC Greg Martin, Partner, Redpoint Ventures Marc Shedroff, Strategic Partner Development, YouTube Sun Jen Yung, Managing Director, Investment Banking, Collins Stewart LLC, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Erick Hachenburg, CEO, Metacafe: Erick Hachenburg brings more than 15 years of experience in market creation, global expansion, operations and publishing to his role as Metacafe CEO. Prior to joining Metacafe, Hachenburg was Electronic Art’s senior vice president of global online publishing and managing director of EA China. In this role, he developed and led EA’s key strategic initiatives, including the company’s entry into the digital distribution of retail games, as well as the rapid expansion of EA's Pogo casual games platform and business. He also established EA’s online production, operations and publishing capabilities in Asia. Hachenburg joined EA following the company’s 2001 acquisition of Pogo.com, the industry leader in the casual games market that Hachenburg founded and built to nearly 1.5 million subscribers. Hachenburg began his career as an intellectual property attorney at Fenwick & West. He holds a JD from Harvard Law School and a BS in Electrical Engineering from University of Illinois. Marc Canter, CEO, Broadband Mechanics: 25 years in the business of making software. Helped create the multimedia marketplace; first MM player, first cross platform tools, first MM authoring systems, leader, evangelist, blogger Alex Blum, CEO, KickApps: Alex Blum is a seasoned senior executive who brings deep leadership experience from roles at global and emerging technology companies. He is responsible for providing the strategic leadership that guides the company’s business, product development, marketing and sales strategy.Before joining KickApps, Alex was President and COO of JumpTV, a leading Multi-Cultural Internet Protocol Television Network. Alex has held several executive positions during his eight year tenure at AOL. Most recently he was responsible for re-launching the AOL Portal and delivering an entire suite of web-based applications including: AOL's Video Player, Video Portal, Streaming Video advertising platform, AIM and AIMpages social networking service. Prior to that, he was General Manager of AOLTV, where he established strategic relationships with DirecTV, TiVo, OpenTV and Philips Electronics. Alex has an MBA from the Albers School of Business at Seattle University and a BS in Mechanical Engineering from the University of Colorado. Marc Shedroff, Strategic Partner Development, YouTube: As a member of the YouTube business development team, Marc executes content acquisition deals major with media companies, news organizations, and universities. Prior to joining Google, Marc was a Director in Time Warner's Corporate Strategy Group, where he assisted with strategic planning and business development deals across Time Warner. Prior to joining Time Warner, Marc was a strategy consultant at Mercer Management Consulting. Marc graduated from Brandeis University and has an MBA from Wharton. Robert Blatt, Vice President and General Manager, Personal Media, AOL LLC: Robert Blatt, Vice President and General Manager of Personal Media oversees AOL products dedicated to helping users store, share, manage and create with personal media assets, including photos, videos and music. Robert is responsible for the company’s new personal media solution, BlueString; the premier online storage product, Xdrive; as well as AOL Pictures and AOL Greetings. Robert has played a key role in the growth of AOL’s personal media products. Joining the company in 2006 to oversee Xdrive, Robert leveraged the site's existing storage and media management capabilities to create BlueString, an all-in-one online destination offering a single location to preserve, access and share photos, videos and music for free. Originally launched into beta in September 2007, BlueString is the only free site that allows people to collaborate to create multimedia shows using digital media from multiple collections stored across the Web. In addition, Robert has overseen the growth of Xdrive and manages AOL Pictures and AOL Greetings. Prior to joining AOL, Robert spent more than 20 years developing, defining and marketing a variety of groundbreaking technology products. In his most recent position with Accruent Software, Robert worked to combine the technology assets of three acquired companies to develop software that would allow them to take a leadership position in the emerging Real Estate Performance Management market. Accruent was named “Developer of the Year” in 2006 by the Software Council of Southern California for these efforts. Robert earned a Bachelor of Science degree in Industrial Engineering and Computer Science from Cornell University. Greg Martin, Partner, Redpoint Ventures: focusing on information technology, communications and digital media investments in Southern California. Prior to joining Redpoint, Greg was an Associate with Brentwood Venture Capital, a firm he joined in 1999. Greg is a Director/Board Observer of the following Redpoint portfolio companies: Leadpoint, WebVisible, Networks-in-Motion, TelASIC Communications, SOA Software, Simula Labs, and Lead Technology Solutions. Prior to joining Brentwood Venture Capital, Greg worked with an Angel Investor focusing on early-stage Internet and telecommunications investments. Previously, Greg was an Investment Banker with Donaldson Lufkin and Jenrette's Technology Group in Menlo Park and before that with Smith Barney in their International M&A and Cross Border Transactions Group. Greg has also owned and operated a high-end men's clothing franchise in the Los Angeles area. Greg currently serves on the Board of the Los Angeles Venture Association (LAVA) and is an Advisory Board member of the Tech Coast Angels and the San Diego Venture Group. Greg received his M.B.A. with High Honors from the Anderson School of Business at UCLA where Greg was a Carter Scholar and a Venture Fellow. Greg also holds a Bachelors of Commerce degree, with a major in Information Systems and Accounting, from the University of Calgary. Sun Jen Yung, Managing Director, Investment Banking, Collins Stewart LLC: Sun joined Collins Stewart in May 2008 to head the Digital Media and Internet investment banking practice. Sun's experience of over seventeen years in investment banking includes corporate finance coverage of Media (cable and entertainment), Digital Media, Internet and software companies at Oppenheimer, TD Securities, Deutsche Bank and Lehman Brothers as well as equity research at Lehman Brothers. Over the years Sun has represented a wide range of clients in these sectors encompassing a variety of equity, debt and merger & acquisition transactions including Adelphia Communications, Artificial Life, Comcast Corporation, Digital Domain, Global Traffice Network, iVillage, Liquid Audio, Mediaplex, Scientific-Atlanta and TiVo. She also spent two years at TCSI in Berkeley, CA in Business Development and Finance. Sun graduated from Columbia Business School in 1988 with an MBA in Finance and a B.A. in Economics and International Studies from Macalester College in St. Paul, MN in 1984.