Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, May 6th 10:45 AM - Noon Track I: Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options Steve Schnur, Worldwide Executive of Music and Marketing for Electronic Arts Andy Forssell, Senior Vice President, Content & Distribution, Hulu Sean Atkins, SVP, Digital Media, HBO Derek Broes, SVP, Digital Entertainment, Paramount Pictures Herb Scannell, CEO and co-founder, Next New Networks, former Vice Chairman, MTV Networks Saul Berman, Global Lead Partner and Executive, IBM Global Business Services, Media & Entertainment Industry Ira Rubenstein, EVP Global Digital Media Group, Marvel Entertainment, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Steve Schnur, Worldwide Executive of Music and Marketing, Electronic Arts: As Worldwide Executive of Music and Marketing for Electronic Arts, Steve Schnur is responsible for the pursuit, creation and continuous development of the global vision for music in EA games. In only five years, Schnur’s unprecedented innovations in bringing together the worlds of music and gaming led The Washington Post to call him “The Clive Davis of the videogame industry.” He has brought established stars, breakthrough new artists and award-winning composers to such top-selling EA franchises as MADDEN NFL, FIFA, NEED FOR SPEED, HARRY POTTER, MEDAL OF HONOR, THE SIMS and more, changing the industry’s perception of video games from simple ‘licensing opportunities’ to their now-essential role in artists’ careers. His EA TRAX initiative resulted in the first RIAA certified Platinum video game soundtrack with NBA LIVE 2003, and established the collaborative partnership with legendary hip-hop lifestyle company Def Jam to produce the landmark DEF JAM VENDETTA. In 2004, Schnur spearheaded the creation of Next Level Music, EA’s groundbreaking joint venture with Cherry Lane Publishing. In 2005, he created EA Recordings, a digital record label focused on the distribution of EA’s enormous collection of scores and songs. Schnur began his career at MTV, where he was part of the original programming team during the network’s formative years. Prior to joining EA in 2001, he held various executive positions between Ney York, Nashville and Los Angeles with the Warner Music Group, EMI and BMG, and has supervised and produced music for films including CRUEL INTENTIONS and MISS CONGENIALITY. Mr. Schnur has been profiled by the New York Times, London Financial Times, and CNN, was selected as ‘One Of The Most Creative People In Entertainment’ by Entertainment Weekly, both “One of the Most Powerful People in the Music Business” and “One of the Top 20 Power Players in Digital Entertainment” by Billboard Magazine, “One of The Top 25 Power Players in the new Hollywood” by The Wall Street Journal, as well as contributed to the Berkeley School Of Music textbook The Future Of Music. He is a frequent guest speaker on the gaming and music industry and international youth culture. Steve Schnur is also a voting member of the National Academy of Recording Arts & Sciences (NARAS), serves on the advisory board to JonStar venture capitol, is a board member of the Country Music Association, and currently serves as Chairman of the Grammy Foundation. Saul J. Berman, Global Lead Strategy Partner, IBM Media and Entertainment Practice Global Strategy & Change Services Leader, IBM Global Business Services: Saul J. Berman is the Global Lead Strategy Partner for the Media and Entertainment Practice as well as a Global Strategy & Change Services Leader at IBM Global Business Services (GBS). Prior to joining IBM, Saul was the Global Strategic Change Leader at PwC Consulting. He was also previously with The Boston Consulting Group, and a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California. Dr. Berman has more than 25 years of consulting experience advising senior management of large corporate and start-up organizations. He has directed engagements addressing issues of strategy, organization, and operations. He has worked extensively on issues of competitive positioning, differentiation, new business plans & strategies, new business models, growth, operational & cost improvement, operations/manufacturing strategy, organizational design and enterprise transformation. His clients have included most of the major media companies as well as internet companies, telecommunication companies, consumer goods manufacturers, retailers and automotive companies in the United States, Japan, Europe and Australia. Dr. Berman holds a Ph.D. in Management and Information Systems and a MBA in Production Systems and Operations Research from the Graduate School of Business at Columbia University in New York. He obtained a Bachelor of Science in Economics at The Wharton School, University of Pennsylvania, Philadelphia Andy Forssell, Senior Vice President, Content & Distribution, Hulu: Andy Forssell joined Hulu as Senior Vice President of Content Acquisition and Distribution where he leads all business strategy and development for content and distribution partnerships. Prior to Hulu, Andy had nearly a decade of experience at Siebel Systems, where he last served as Vice President, CRM On Demand Hosting and Business Development, responsible for strategic business planning, datacenter operations, applications management, and customer care. Following Oracle’s acquisition of Siebel, he led Oracle’s CRM On Demand Hosting Operations as Vice President and was responsible for all aspects of delivery for hosted multi-tenant CRM applications. Andy’s career began in the US Army where he achieved the rank of Captain. He earned a Bachelors of Science with Honors in Electrical Engineering from Carnegie Mellon University, a Bachelors of Science at the West Point Military Academy, and received an M.B.A. from the Harvard Business School. (Source : www.hulu.com) Herb Scannell, CEO and co-founder, Next New Networks: Next New Networks is a media company that is creating micro-television networks over the Internet for targeted communities united by a common interest. It has launched 16 networks in the past year ranging from three car networks to progressive politics, youth fashion and “green” culture. Prior to Next New Networks as Vice Chairman of MTV Networks/ President of Nickelodeon Networks, Mr. Scannell oversaw all creative and business operations for a portfolio of brands and businesses for MTV Networks including Nickelodeon, the #1 rated network in cable TV for 10 years running, TV Land, the cable home of classic TV, and Spike TV, the first network for men. Additionally, Mr. Scannell was responsible for Nickelodeon’s digital cable TV networks (including Noggin/the N), its robust online offerings and its successful feature film division. Mr. Scannell also led the Consumer Products division of Nickelodeon and Viacom, which under his watch grew into the third largest licensing business in the world. Earlier in his career Mr. Scannell held various marketing and promotional positions in pay TV at The Movie Channel and Showtime. Mr. Scannell’s career in media began at WHN Radio, a leading NY radio station where he led local marketing activities. He’s a 1979 graduate of Boston College with a Bachelor of Arts and Sciences. SEAN ATKINS, SVP, Digital Media, HBO: Mr. Atkins started his career with Disney/ABC Cable, where he helped develop numerous initiatives including the first international Disney Channels; interactive TV joint venture Americast; and numerous original and co-produced shows. Later, founded the Disney/ABC Cable New Media group which was responsible for managing all of the cable network's interactive and cross-media programming, branding, and business development. After Disney, Mr. Atkins joined Warner Bros., where he headed up programming and production for Entertaindom, a new division that ultimately spanned all of Time Warner’s digital entertainment assets. Mr. Atkins left Warner Bros. to become the founding CEO of an internet start-up - Mediaconnex. Mediaconnex provided cable and television networks with technology and services that maximized back office operations including marketing efforts, programming expenditures, and sales revenues. After Mediaconnex, Mr. Atkins became acting-COO for Vulcan Programming, a project with Paul Allen’s Vulcan Ventures and A. Smith & Co. where he managed the development and creation of a slate of cable and interactive networks. During this time, Mr. Atkins also served as Executive Vice President of A. Smith & Co, and became head of development and production for A. Smith’s broad slate of projects which included doing business with over 20 networks. After A. Smith & Co., Mr. Atkins became head of programming and development at Yahoo! Entertainment where he oversaw the cross-network areas of content syndication/marketing, central product development, programming, video, original studios, and business development. Currently Mr. Atkins serves as Senior Vice President of Digital Media for HBO. Ira Rubenstein, Executive Vice President, Digital Sales and Marketing, Sony Pictures: Ira Rubenstein has built a career on identifying and implementing new marketing and distribution tactics for entertainment properties through interactive, online and mobile initiatives. As executive vice president of Sony Pictures Digital, Rubenstein is responsible for overseeing the division’s production efforts to extend Sony Pictures properties into the digital marketplace through SonyPictures.com, mobile games and personalization products, casual games, and innovative strategic partnerships. Rubenstein manages the digital growth of the studio’s most important brands including Wheel of Fortune and Jeopardy! as these and other properties have progressed through various platforms including broadband, interactive television, mobile, and emerging platforms such as the PSP and PS3. Most recently, Rubenstein’s team launched a full suite of digital products on behalf of two of Columbia Pictures’ most highly anticipated films – THE DA VINCI CODE and CASINO ROYALE. In addition, Rubenstein oversees production for all Sony Pictures properties breaking into the growing mobile marketplace. His team has developed an array of successful mobile entertainment offerings such as the award-winning games Ratchet and Clank: Going Mobile and Spider-Man 2: The Hero Returns, retro titles such as Elevator Action and Q*Bert and personalization products for "The Boondocks." Under Rubenstein’s leadership, SonyPictures.com generates online awareness for the studio’s film, television, and home entertainment properties by driving traffic with partnership marketing, media buys, community building, e-commerce, auctions, games and original content. Prior to his role as executive vice president, Rubenstein was senior vice president and directed the division’s brand integration and sponsorship strategies and was also responsible for the production and creative direction for SonyPictures.com.Beginning in 2000, Rubenstein oversaw the establishment of Sony Pictures Digital Entertainment’s on-demand movie initiative to offer theatrically released motion pictures via digital delivery for broadband Internet users. From concept to working technical trials, Rubenstein directed the project (developed under the name Moviefly), which ultimately became Movielink, a groundbreaking partnership among five studios. More recently, Rubenstein helped to develop Sony Pictures Digital’s "Movies on Memory Cards" initiative in Europe. Several films, including SPIDER-MANTM 2, MONTY PYTHON AND THE HOLY GRAIL, HITCH, GHOSTBUSTERS, CHARLIE’S ANGELS: FULL THROTTLE and STUART LITTLE are now available on memory cards to view on mobile phones. Before the establishment of Sony Pictures Digital Entertainment, Rubenstein was vice president, marketing, Columbia TriStar Interactive. In this role, he managed the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film sites including STUART LITTLE, MEN IN BLACK, AIR FORCE ONE, AS GOOD AS IT GETS and THE MASK OF ZORRO. Recognition for his work includes Webby Awards, Mobie awards, a Gold Clio and The Hollywood Reporter Key Art award. Before joining Columbia TriStar Interactive, Rubenstein served as manager of media research and interactive marketing for Twentieth Century Fox. Rubenstein was recently included on the highly regarded "Digital 50" list, a distinction given to fifty new media innovators by The Producers Guild of America’s New Media Council and The Hollywood Reporter. He is a graduate of the Peter Stark Producing Program at USC.