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Digital Hollywood
Tuesday, May 6th
3:50 PM - 5:00 PM
Track IV:
The Connected TV and Set-top as the Consumer Gateway to Entertainment & Information – Set-Top, Broadband, Guides & PVRs
The combination of the TV, the set-top, the broadband connection and digital video recorder is breaking down the barriers of TV viewing experience. Every player in the entertainment and technology food chain – from content owner to middleware and headend operator, to the subscriber service provider and finally to the CE manufacturer, all play an equally key role. The idea that consumers might use a TV, demanding personal and enhanced video services, as they do a computer has arrived – and it is our job to make the future happen today. In the near future, viewers might be watching a football game and at the same time, on a second window on the TV, that viewer might also be shopping for tank-tops or buying snacks from the supermarket. That viewer might be taping a show, watching a movie and doing research for a term paper on the web at the same time. The TV set will serve as gateway to entertainment and information as sure as the computer opens the door to a world of information. TV, interactive TV, IPTV, PVR TV, broadband based TV, there will likely be as many ways to describe the way consumers will use and access content and programming as there are companies supplying the options. In this session we will explore that coming future
Jay Fehnel, Vice President, Entertainment Products, Tribune Media Services
Dave Brown, Cable Solutions Marketing Manager, Worldwide Service Provider Marketing, Cisco Systems, Inc.
Paul Ledak, VP Development, Digital Convergence, IBM
Nick Colsey, Director of Product Planning, Sony Electronics
Terrence Coles, Solution Partner, Media Business Development, Business Edge Solutions
Steve West, Director, North American Strategy, Alcatel-Lucent
Alex Thatcher, Senior Product Marketing Manager, HP Connected Entertainment
Jeffrey Binder, Managing Director, Harvard Venture Partners, LLC, Moderator

For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile



Jay Fehnel, Vice President, Entertainment Products, Tribune Media Services: Jay Fehnel leads Tribune Media Services’ Entertainment Products division, an international leader in entertainment navigation. The division creates rich databases of television, movie and celebrity information used by thousands of media companies worldwide, as well as in TMS' own products for the print, online and interactive program guide (IPG) markets. The division also operates Zap2it.com, one of America's most popular entertainment Web sites, provides publishing and marketing services for cable and satellite operators and sells advertising for over 100 newspaper TV supplements. Fehnel previously served as Vice President, Business Development. In that role he led the company’s strategic planning process and identified growth opportunities for TMS, including internal start-ups, partnerships, acquisitions and investments. Fehnel has played key roles in TMS’ acquisition of five companies and in the launch of five new businesses. He is a member of the board of directors of YellowBrix, Inc., of Alexandria, Virginia, a provider of filtered news services for corporate users. Fehnel previously worked in research and marketing for the NBC TV Stations group, Katz Television and Walt Disney Company. He is a graduate of the Kellogg School of Management at Northwestern University and Purdue University.

Dave Brown, Cable Solutions Marketing Manager, Worldwide Service Provider Marketing, Cisco Systems, Inc.: Dave Brown leads the Cisco marketing team responsible for driving cable operator success in development and deployment of Cisco’s end-to-end voice, video, and data solutions. Dave’s principal areas of expertise include enabling cable operators to offer “The Connected Life” experience to their subscribers and leveraging IP Next Generation Network architecture to deliver converged services to set-tops, PCs, and mobile devices – delivering “any stream to any screen” across any access technology. Brown is a frequent speaker at industry events and symposia as well as a Cisco press and industry analyst spokesperson. He has authored/co-authored a variety of press articles and technical whitepapers – some of which have been translated and published in multiple languages – on a range of subject areas. Topics include cable business services, cable transport architectures, Web 3.0 (also known as the “Semantic Web”), and the evolution of cable video and data services. Prior to joining Cisco in 2005, Brown was Director of Product Marketing for broadcast video services at BigBand Networks, where he spearheaded the company’s digital simulcast and video transport solutions. Earlier in his career, at Extreme Networks, he served as Product Line Manager for Extreme’s flagship Ethernet switch, the BlackDiamond 10K, and was charged with developing Extreme’s service provider product strategy. Brown holds an MBA degree from the University of Ottawa, and a bachelor of applied sciences in computer engineering from Simon Fraser University in Vancouver, British Columbia. He currently resides in San Jose with his wife, Qingru, and his children Kyle and Aila.

Paul Ledak, VP of Development, IBM's Emerging Business Opportunity in Digital Convergence: In this role, Mr. Ledak has responsible for IBM's efforts in media and 3D convergence, including IBM's efforts in Virtual Worlds. Mr. Ledak's prior responsibilities have included the creation of the IBM E&TS division, a former Emerging Business Opportunity which has grown to over $1B in signings. Among his accomplishments was the creation of a consumer electronics industry focus which led to winning the processor development effort for all 3 major gaming consoles. Mr. Ledak holds a master's degree in electrical engineering from Rensselaer Polytechnic Institute. Much of Ledak's more than 20-year career at IBM has been spent in microprocessor development, where he played a key role in the early development of IBM PowerPC technology and its growth as the industry-leading technology it is today.




Nick Colsey is general manager of product planning for Sony Electronics’ TV Operations of America division. A veteran of Sony Electronics for 17 years, Mr. Colsey is an integral member of the team responsible for Sony’s successful BRAVIA televisions line. In this capacity, he worked extensively on development of Sony’s new BRAVIA Internet Video Link, which brings internet video directly to the TV screen without a PC.

Terrence Coles, Solution Partner, Media Business Development, Business Edge Solutions: At Business Edge Solutions, Mr. Coles is a Solution Partner, working in Media Business Development. He has expertise in delivering interactive advertising and content technology solutions for Television, Internet and Mobile platforms, information and analytics to all constituencies in the communications, media and entertainment arena. He brings over 15 years of negotiating and sales experience in film, television, music, advertising and e-commerce and over 10 years of interactive and digital production experience. He has produced interactive television and interactive branded marketing concepts from VOD to IPTV to Mobile. Prior to joining Business Edge, Mr Coles was EVP, Sales at NextMedium where he worked on development of the first marketplace solution for brand integration. Also Mr. Coles worked with Pier 3 Entertainment representing a client roster including Volkswagen, Activision, Beck’s Beer, Fuji Film, Kraft Fruit2O, Skyy Vodka, Aveda, LL Bean, Fender Musical Instruments and many others for branded entertainment and product placement opportunities in television, film, music and video games. From 1998 through 2001 he was SVP of Programming at video on demand pioneer Intertainer, Inc. His responsibilities included contract negotiations with movie studios, cable networks, record labels and advertising agencies as well as overseeing all in-house production activities and day to day programming of the service. Mr Coles also led the content acquisition and production efforts at Intertainer producing over 50 projects ranging from interactive television programs to interactive advertising and e-commerce platforms and licensed over 1000 hours of content from feature films, documentaries and television shows to music videos. These projects have been produced for National Geographic, PBS, Discovery, Vivendi Universal Games, J Walter Thompson among others. He has held Sales and Marketing position for other media companies including Katz Communications’ Eastman Radio, Infinity Broadcasting’s KROQ FM , America Online and Lycos. He holds a Bachelor of Arts degree in Business Administration from California State University, Fullerton.

Steve West, Director, North American Strategy, Alcatel-Lucent: Steve West is responsible for activities in the US and Canada related to the company’s triple play solution, including Microsoft’s IPTV platform. Prior to the merger of Alcatel and Lucent, Mr. West had joined Alcatel with its 2003 acquisition of iMagic TV, where he held the dual roles of Director for Product Management and Media Manager for iMagic TV’s IPTV platform. Previously Mr. West served as consumer broadband services marketing analyst for Aliant Telecom, where he is credited for his role in the first successful commercial launch of the consumer mass market IPTV service. Steve West holds a bachelor of business degree in marketing and international business from St. Mary's University, as well as a bachelor of engineering degree in electronic engineering from the DeVry Institute.