Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, May 6th 3:50 PM - 5:00 PM Track II: Advertising and Technology - Games, Interactive TV, Cable, Broadband, UGM & Mobile - Ad-insertion, On-Demand and Back-End Management Advertising is finally discovering and finding its way into the next generation of technology media and entertainment industries. Broadband, IPTV, Cable and interactive TV, mobile and of course in games, ads and branded information are delivered in many forms. The technologies behind ad-insertion, ad serving, on-demand technologies and a full host of back-end management technologies are enabling greater creativity and enhanced options in the relationship between technology and advertising. In this session, we will open an ongoing conversation of how technologies are evolving, where they are heading and how the advertising and branding industries will gain further technology traction. Justin Townsend, CEO and Co-Founder, IGA Pallavi Shah, Digital Media Strategist, Hewlett-Packard Scott Ferris, Senior Vice President & General Manager, Publisher & Emerging Media, Atlas, a division of aQuantive Chet Kanojia, Chief Executive Officer, Navic Network Nash Parker, Director Media Strategy, Alcatel-Lucent Americas Gordon Bellamy, Director of Business Development, Double Fusion Keith Kocho, founder, ExtendMedia, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Justin Townsend, CEO and Co-founder of IGA Worldwide is one of the figureheads in the in-game advertising industry. A pioneer of digital advertising with over 15 years of relevant experience, Townsend has worked in a number of senior roles at a variety of global media organizations. In 2004, Townsend founded IGA Worldwide, the global leader in 360 degree in-game advertising solutions. Having established a proprietary ad serving network, Radial, Townsend has led Series B VC round, securing $25 million funding in 2007 and Series A VC round which secured $17 million funding in 2006 and also saw IGA Worldwide recognized separately as the ‘Breakout Company of the Year 2006’ and as a ‘Top 100 Private Company’ in the media and entertainment sector for two consecutive years. Townsend recently led the Before founding IGA, Townsend was responsible for developing the digital element of global advertising conglomerate McCann-Erickson from their Berlin office. Initially director of consulting for digital media at Zentropy Partners, (McCann Erickson World Group), Townsend was swiftly promoted to Head of Online at McCann-Erickson Berlin. Pallavi Shah, Digital Media Strategist, Hewlett-Packard: Pallavi Shah is industry recognized thought leader, spokesperson and champion in digital media and rights management. She has directed global teams through multi-company alliances to bring several digital media products to market. At HP, she is responsible for Digital Media Intellectual Property strategy and alliances for their Imaging and Printing business. Prior to HP, Pallavi was Sr. Market Development Manager for Sun Microsystems and was responsible for revenue generation through partnerships in digital media. She also chaired many standards bodies including ISO's MPEG4-Java. Prior to Sun, Ms Shah was with the Sarnoff Corporation (RCA research lab), where she pioneered the world's first E-Commerce application of interactive HDTV. She has served as a speaker at over 50 industry conferences and published several papers. She holds multiple patents in the architecture of interactive digital video. Chet Kanojia, Chief Executive Officer, Navic: Chet Kanojia, Chief Executive Officer, is an innovative leader known for pushing beyond the conventional to discover breakthrough solutions. He honed his entrepreneurial edge providing product strategy analysis, systems architecture design, and program management at Product Genesis, Inc., a strategic product development, consulting firm spun out of the MIT Innovation Center. Chet's background also includes doctoral-level work on the commercial applications of artificial intelligence. He holds a master's degree in Computer Systems Engineering from Northeastern University and a bachelor's degree in Mechanical Engineering from the Regional Engineering College Bhopal in India. Nash Parker, Director Strategic Alliances, Alcatel-Lucent North America: As Alcatel-Lucent Director of Strategic Alliances, Nash Parker leads the company’s North American Strategic Solutions Group in supporting the group’s IPTV and Mobile TV initiatives. In this position, Mr. Parker is engaged in strategic partner development activities, analyst relations, and also serves as Alcatel-Lucent's primary liaison with the content and advertising community - including film, television, and gaming. Prior to assuming his current role, Mr. Parker held positions as the Manager of Business Development for Sony Computer Entertainment America (PlayStation) and worked with General Motors Corporation in advertising and sales/marketing functions. Recent Events: IEEE International Symposium on Broadband Multimedia Systems and Broadcasting (Broadband Multimedia) at CTIA (March 2007) Gordon Bellamy, Director of Business Development, Double Fusion: At Double Fusion, Gordon is responsible for developing strategic business partnerships for Double Fusion with Video and PC game publishers and developers, casual games publishers and developers, providers of online communities, technology partners. As an executive consultant for MTV, Bellamy provided creative guidance on the content, direction and strategic marketing partnerships for the annual Spike TV Video Game Awards show and the highly rated weekly program Game Head also on Spike TV. Previously, he was Executive Director of the game industry's trade organization, the Academy of Interactive Arts and Sciences. Bellamy has also played key business and product development roles at Electronic Arts, where he was named the company's Rookie of the Year for his work on the best-selling Madden Football franchise, THQ, and Activision subsidiary Z-Axis. He earned a BA degree from Harvard College in engineering, where he was also a John Harvard scholar and AT&T/ Bell Labs Engineering scholar. Keith Kocho, Founder, ExtendMedia Corporation: Keith Kocho founded ExtendMedia (then Digital Renaissance) in 1991. Under his leadership, the company has been recognized for numerous awards including The OnHollywood 100, The Fast 50, Canada’s Fastest Growing Companies, Profit 100, and others, and he has personally received such awards as the BDC's Young Entrepreneur of the Year. He has been an advisor to Apple Computer, consultant to leading telecommunications and technology companies such as Intel, IBM and Microsoft, and has served on the advisory boards of several Colleges and Universities. His industry roles have included board participation on ITAC, CANARIE and the Canadian Film Centre. Prior to starting the company, Keith co-developed the first PC-based offline video editing system, EnSuite, in 1990. He is a graduate of Ryerson University with a degree in Radio and Television Arts. Scott Ferris, Senior Vice President & General Manager, Publisher & Emerging Media, Atlas, a division of aQuantive: Scott Ferris brings more than 20 years of broadband, cable, internet and direct marketing experience to Atlas. As head of the Publisher and Emerging Media divisions, he is responsible for the line of business serving publisher needs for guaranteed and remnant inventory products and services. Additionally, Scott is responsible for incubating new business initiatives focused on the growth of digital cable television, on demand media and emerging technology such as in-stream video, gaming and mobile. For more than two decades, Scott has played a significant role in bringing hybrid fiber-coaxial networks and the “triple play” concept to market in the broadband industry. He was part of the US WEST team that built the first digital broadband network in the U.K. with Comcast, Jones Cable and TCI (now known as Telewest) and later introduced it into the U.S. market. He was also involved in the deployment of Time Warner Cable’s ground-breaking Full Service Network iTV trial in Orlando, Fla. At MediaOne, Ferris created the MediaOne brand and developed the company’s broadband cable modem and digital video strategy. Scott is committee chair of the Data/Metrics for the Innovation in Digital Advertising (IDiA) Project and is an active member of the Cable and Telecommunications Association for Marketing (CTAM) On Demand Television Consortium.