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Digital Hollywood
Tuesday, May 6th
2:15 PM - 3:30 PM
Workshop B:
The Virtual Worlds and Massively Multiplayer Gaming Explosion - PC, Console and Mobile
While virtual worlds and the massively multiplayer game are not technically the same thing, their similarities are striking and in this session we will take a look at a broadband and mobile universe that is growing into a full-fledged digital society of friends and distant strangers who are creating, living, game-playing and otherwise immersing themselves in alternate human or non-human environment. In today’s advanced graphical broadband and mobile world, it is easier to understand how daily life in an all-digital environment – be it entertainment, work, adventure, travel or alternate lifestyle could become as real and accepted as real life. In this session, we will open a discussion of what our 2nd lives are all about.
Alex St. John, co-founder and CEO, WildTangent
Mike Goslin, Vice President, Virtual Reality Studio, Walt Disney Internet Group
George Dolbier, CTO Games & Interactive Entertainment, IBM
Scott Cuthbertson, Vice President, Creative Development, 38 Studios
Craig Sherman, CEO, Gaia Online
Bob Ferrari, Vice President, Business Development & Sales, Turbine Inc.
Don L. Daglow, President and CEO, Stormfront Studios Inc.
Rob Uhrich, Senior Director, Digital Markets, PaymentOne
Russell G. Weiss, Partner, Morrison & Foerster LLP, Moderator

For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile



Alex St. John, co-founder and CEO, WildTangent: WildTangent is the leading online game publisher and creators of the WildTangent Games Console, the most ubiquitous gaming platform on the Internet today. Prior to founding WildTangent in 1998, St. John was responsible for Microsoft's multimedia strategy. St. John was one of the early creators of Microsoft's DirectX technology, which become the foundation for all Windows multimedia applications, 3D graphics, media players, as well as thousands of PC and Xbox games. Several books have been written about St. John's exploits at Microsoft including Renegades of the Empire by Michael Drummond, Opening the Xbox by Dean Takahashi, and Masters of Doom by David Kushner. St. John is widely considered to have his finger on the pulse of cutting edge technology trends in the online gaming industry and is a frequent speaker at major media & technology events as well as a monthly columnist for Computer Power User Magazine.

Mike Goslin, Vice President, Virtual Reality Studio, Walt Disney Internet Group: Mike Goslin is vice president of the Virtual Reality (VR) studio at the Walt Disney Internet Group (WDIG). He is primarily focused on the development of Disney's Toontown Online, a massively multiplayer online game (MMO) for kids and families and Pirates of the Caribbean Online, a MMO created for fans of the popular film franchise. Goslin joined the VR Studio in 1996, when it was part of Walt Disney Imagineering, to work on virtual reality attractions for theme parks. Over the next several years, he was technical lead on a series of projects that were developed for DisneyQuest; a chain of "super arcades" featuring Virtual Reality rides and games such as "Alladin's Magic Carpet VR Adventure" and "Hercules in the Underworld" which opened in 1998, and "Pirates of the Caribbean: Battle for Buccaneer Gold" which won the award for Outstanding Attraction from the Themed Entertainment Association in 2001. Before joining Disney, Goslin was a researcher for The Institute for Simulation and Training in Orlando, Florida where he worked with psychologists from the U.S. Army to evaluate Virtual Reality as a means for training soldiers to perform dangerous tasks. During that time, he collaborated with Jacki Morie on "Virtopia", one of the first examples of Virtual Reality as artwork, which premiered at the Florida Film Festival in 1993. Goslin holds a bachelor of science degree from Duke University and a master of science degree in computer science from The University of North Carolina at Chapel Hill, where under the guidance of the legendary Dr. Fred Brooks, he led a research team whose goal was to push the limits of what was possible in creating immersive virtual worlds.

Scott Cuthbertson, Vice President, Creative Development, 38 Studios: Scott has held creative development and production management roles in the interactive entertainment business for nearly two decades. As the creative leader of the 38 Studios’ development team, Scott is combining his knowledge of online, console and mobile games with a profound passion for comic books, film and music, to craft a truly exceptional MMO gaming experience. Before joining 38 Studios, Scott oversaw the development of mobile and broadband games for The Walt Disney Internet Group. Throughout his career, Scott has held production roles at leading entertainment companies including Warner Brothers, Vivendi/Universal Games, Nintendo, Disney and AOL, delivering to market a wide variety of games based on such popular licenses as J.R.R. Tolkien’s The Lord of the Rings and The Hobbit, Namco’s Ridge Racer, Disney’s Pirates of the Caribbean and Cars, and the Dungeons & Dragons role-playing game. Scott is also a writer and has a passion for storytelling; he co-authored Image Comics’ Ascend and was a contributing author to the anthology The Battle for Azeroth: Adventure, Alliance, and Addiction in the World of Warcraft (published by BenBellaBooks). He holds degrees in communications and film/video studies from the University of Michigan.


Craig Sherman, CEO, Gaia Online: During business hours, Craig Sherman lives in gaiaonline.com, the leading teen hangout on the web. Craig leads the company’s strategic planning, management, and technology development. Prior to joining Gaia Online, Craig served as Entrepreneur in Residence at Benchmark Capital. Craig was also COO of MyFamily.com (ancestry.com), where he helped grow the company from $23 million to $150 million in sales and transform it from an advertising-based site to a highly profitable consumer subscription business. Before this, Craig held senior positions at American International Group, where he ran all marketing and internet sites for AIG in Japan and Korea.










Rob Uhrich is Senior Director, Digital Markets for PaymentOne, the leading payment provider for alternative and global online payments. Rob has over a decade of business, market development and operations experience in payments and transaction processing for online based and digital content service providers. He has been with PaymentOne since it’s inception over 8 years ago and been instrumental in assisting PaymentOne’s clients in generating over $3.5 Billion in gross retail billings. Rob brings PaymentOne expertise in the digital entertainment and content markets. Prior to PaymentOne, he has held sales and business development positions in a variety of industries from shipping and logistics to medical devices. Rob has a Bachelor of Science in Finance from Santa Clara University.

Robert Ferrari, Executive Director, Business Development & Sales, Turbine Inc.: Robert Ferrari joined Turbine, Inc. in early 2004 and serves as executive director of global business development & sales. Mr. Ferrari has over fifteen years of corporate development, sales and marketing experience leading emerging technology companies in the entertainment, consumer, and technology sectors. At Turbine, he is responsible for building the business through a wide range of strategic partnerships that drive domestic and international publishing, licensing, physical distribution, digital distribution, online subscription revenue, and technology partnerships. Before joining Turbine, Mr. Ferrari held senior executive roles leading the business efforts of diverse start-ups and fortune 500 companies on a global basis. As a veteran of the digital media and online entrainment industries, Mr. Ferrari has been active in pioneering new technologies, products, and services in the B2C and B2B industries. His senior executive tenures include; VP Sales & Marketing at Philips Electronics, EVP Sales & Marketing at Merinta Entertainment Software, VP Websurfer Inc, and Managing Director of Convergence Ventures. As an experienced and knowledgeable industry speaker, Mr. Ferrari has been an active participant at high profile convergence events including; the International Consumer Electronic Show, Digital Hollywood, Digital Media Summit, Game Market Watch, CTIA Mobile & Entertainment, Digital Media’s Game & Mobile Forum, Jupiter Media’s WiFi Planet, and I-Wireless Forum.

Don L. Daglow, President and CEO, Stormfront Studios Inc.: Don has served as president and CEO of Stormfront Studios since founding the company in 1988. In 2003 he received the CGE Award for “groundbreaking achievements that shaped the Video Game Industry,” and Electronic Games has called him “one of the best-known and respected producers in the history of the field.” Stormfront's major titles include the action-adventure The Spiderwick Chronicles, The Lord of the Rings: The Two Towers (based on the film by Peter Jackson), EA Sports’ NASCAR Racing and Madden NFL Football, and the original Neverwinter Nights on AOL. Prior to founding Stormfront, Don served as director of Intellivision game development for Mattel, as a producer at Electronic Arts, and as head of the Entertainment and Education division at Broderbund. He designed and programmed the first-ever computer baseball game in 1971 (now recorded in the Baseball Hall of Fame in Cooperstown), the first mainframe computer role-playing game ("Dungeon" for PDP-10 mainframes, 1975), the first sim game (Intellivision Utopia, 1981) and the first game to use multiple camera angles (Intellivision World Series Major League Baseball, 1983). Don co-designed Computer Game Hall of Fame title Earl Weaver Baseball (1987) and the first massively multiplayer online graphic adventure, the original Neverwinter Nights for AOL (1991-97). He was elected to the Board of Directors of the Academy of Interactive Arts and Sciences in 2003 and again in 2007. He also is a past winner of the National Endowment for the Humanities New Voices playwriting competition. Don holds a BA in Writing from Pomona College and an Ed.M. from Claremont Graduate University.

Russell Weiss, Partner, Morrison & Foerster LLP: He is also a Co-Head of its Technology and Entertainment practice and Head of the firmwide Video Game practice. Mr. Weiss specializes in transactional matters and counseling in the fields of entertainment, technology, media and intellectual property with a particular focus on the convergence of entertainment and technology. Mr. Weiss has represented video game, motion picture, television, cable, music, video game and multimedia companies in structuring, negotiating and drafting a broad range of agreements involving the financing, acquisition, development, production, marketing, promotion, distribution, publishing, sale and other exploitation of video games, motion pictures, television and Internet programming, and music. Mr. Weiss also has represented a wide array of technology companies in structuring, negotiating and drafting agreements involving the research, development, licensing, manufacturing, marketing, distribution, sale and other exploitation of technology. He regularly counsels clients on intellectual property and commercial law matters, including, without limitation: piracy; privacy; fair use; the Digital Millennium Copyright Act; digital rights management; advertising; contests, sweepstakes and gaming; right of publicity; and unfair competition. In addition, Mr. Weiss has experience litigating cases involving intellectual property and commercial law issues in federal and state courts. Mr. Weiss has spoken on many panels concerning issues faced by the entertainment, music, video game and technology industries and has been widely quoted in Variety, The Hollywood Reporter, USA Today, Los Angeles Times, CNET News and other publications. Prior to his joining Morrison & Foerster in 1999, Mr. Weiss served as Counsel both in the Motion Picture Division of Columbia Pictures as well as in the Business and Legal Affairs Department of Disney Interactive, Inc. Mr. Weiss received his J.D. in 1994 from Loyola Law School where he was a Staff Writer for the Loyola Law Review. He received his B.A. in 1990 from the University of California, Los Angeles. Mr. Weiss is a member of the Beverly Hills Bar Association where he serves on the Board of Governors and on the Executive Committee of the Intellectual Property, Internet and New Technologies Section. Mr. Weiss is a member of the California bar.