Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, May 6th Special Workshops 2:15 PM – 3:30 PM Workshop A: The Entertainment and Media Legal Issues DRM 101 – The DRM Primer: Rights Management – Rights Holder Issues – The Content vs. Technology Collision While "Content is King," it is also under continual attack and strain within the exploding multi-platform universe. As we move further into a world of mobile, broadband, DVD, cable, satellite and telco, information on demand and interactive advertising, keeping track of, evaluating or finally licensing or reaching agreement on how rights are to be assigned and revenue shared is not only challenging, it is a thorny and time consuming problem. In this session, we bring together experts who are intimately involved in the day to day issues addressing the rightsholder dilemma. We live in a world of extremes, from those that represent the disruptive technologies who at the least threaten or confound the rightsholder to the content owner, creator or producer who are trying to come to grips with their options and responsibilities. Hosted by: James M. Burger, Attorney at Law, Dow Lohnes Robert Schumann, General Manager, Cinea Dr. Jian Zhao, CTO, Thomson STS Ton Kalker, Distinguished Technologist, Hewlett-Packard For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile James Burger is a member of the law firm of Dow Lohnes specializing in representationof technology companies on intellectual property, communications and government policy matters. Mr. Burger joined the firm's Media, Information and Technologies group in January, 1997. Prior to that, Mr. Burger was a Senior Director in Apple Computer's Law Department. During the nine years he was at Apple, Mr. Burger had a variety of assignments, including representing Apple's Advanced Technology Group, USA Field Sales organizations, and World-Wide Operations and Manufacturing, as well as General Counsel for Europe and Latin America and responsible for world wide government affairs. In addition, from 1991 until 1996, he was Chair of the Information Technology Industry Council's Proprietary Rights Committee. Mr. Burger has worked extensively on legal and policy issues arising from the confluence of digital technology, intellectual property protection and government regulation, particularly as affecting the Internet. Mr. Burger has participated in resolving such complex issues as DVD copy protection and digital download of music - representing the Computer Industry Group in negotiations developing the DVD Content Scrambling System copy protection rules as well as the Secure Digital Music Initiative. In addition, he has been engaged in such matters as the efforts to amend copyright law from leading the negotiations to exclude the computer industry from the Audio Home Recording Act, to avoid passage of the Digital Video Recording Act and to accommodate the protection of intellectual property on the Internet as well as the efforts to change the encryption export rules to protect digital communications. A native of New York City, he received his Bachelors (with Honors), Masters and Law (cum laude) degrees from New York University School of Law, where he served as an editor of the NYU Law Journal. For seven years, he was an adjunct professor at University of Virginia Law School, where he taught Advanced Administrative law. Robert Schumann, General Manager, Cinea: As general manager at Cinea, a subsidiary of Dolby Laboratories, Rob Schumann leverages more than 15 years of technology security experience to drive Cinea towards its continuing mission of providing world-class anti-piracy solutions for the entertainment industry. Prior to co-founding Cinea in 1999, Schumann was chief architect for the Divx encrypted DVD platform. Beginning in 1994, he spearheaded the development, deployment and operation of this leading-edge consumer system. He also directed planning for international expansion and the development of Divx technology in new markets. Earlier in his career, he was a senior IT executive at Circuit City Stores, Inc. where he spent more than seven years deploying sophisticated secure telecommunication, transaction processing and customer support technologies. Schumann has a Bachelor’s degree in Computer Science from the Rochester Institute of Technology. Dr. Jian Zhao, CTO, Thomson STS: Jian Zhao works with Hollywood studios, digital cinema equipment developers and broadcast entities to clarify their anti-piracy needs and oversees Thomson’s development of technology and business solutions to address them. One of the world’s foremost pioneers in content protection technologies, Zhao invented the first multimedia watermarking solution and combined encryption and watermarking technologies to develop the first system to safeguard broadcast, streaming media and IPTV content. Zhao holds more than 20 U.S. and international patents and has published more than 30 scientific papers on content security, digital rights management, facial recognition and e-commerce. Zhao brought his experience in both anti-piracy technology and business to Thomson when the company acquired MediaSec, the Rhode Island- and Essen, Germany-based technology company that he co-founded. As MediaSec’s President and CTO, Zhao developed and marketed SysCoP ®, an industry-leading system that protects visual content from copyright infringement; Copy Detection Pattern (CDP) ©, a rapid and efficient toolbox that detects illegal copies of printed materials; and MediaSign ®, a bulletproof solution that verifies the authenticity and integrity of archival print and video materials. Zhao began his career in research in 1989 at the German National Research Center for Information Technology. In 1993, he was named project manager at Fraunhofer Institute for Computer Graphics, specializing in multimedia copyright protection. While at Fraunhofer, Zhao patented one of the two multimedia watermarking solutions available today, as well as invented copyright protection solutions for many platforms by combining watermarking technologies with encryption, digital signatures and access control. His pioneering work uniting conditional access, copyright protection and watermarking helped pave the way for the new field of media security. In 1996, Zhao moved to Fraunhofer’s offices in Rhode Island, where he developed a document security solution for the U.S. Army and laid the initial groundwork for a system to protect the U.S. Air Force’s object code. In 1999, he left Fraunhofer to work fulltime for MediaSec, and in 2005, moved to Burbank, CA as part of Thomson’s Technology division. Zhao was born in Nanjing, China. He received his B.S. in Computer Engineering from Heifei University of Technology, an M.S. in Computer Science from East China Normal University, and a Ph.D. in computer sciences from Darmstadt University of Technology, Germany. Zhao was honored with the German Innovation Prize (1994) and the Joseph Fraunhofer prize (1995) for his groundbreaking work in the field of watermarking. He lives with his wife and his two young sons in Valencia, CA. Ton Kalker, Senior Research Scientist, Hewlett-Packard: Ton Kalker received the Ph.D. degree in mathematics from the Rijksuniversiteit Leiden, The Netherlands, in 1986. From 1986 to 2004 he was with Philips Research, Eindhoven, The Netherlands, working on formal verification of VLSI design (1986 - 1991), video and image coding (1992 - 1995), watermarking (1996 -2000) and robust hashing (2001 - 2004). In 1994 he was a visitor scholar at the University of California Berkeley. From 1999 to 2005 he was was part-time faculty at the University of Eindhoven, teaching 'signal processing for data protection'. He was elected Fellow of IEEE in 2001 for his contributions to practical applications of watermarking. In 2004 he joined Hewlett-Packard Laboratories as a Distinguished Technologist, focusing on media security, interoperability of DRM system in particular. His interests include signal and image processing, biometrics, watermarking, robust hashing, cryptography, fingerprinting and tracing, processing in encrypted domains, and Digital Rights Management. He was instrumental in the creation of the Content Identification business unit of Philips Electronics, successful in commercializing watermarking and other identification technologies. He is currently one of the lead architects of the Coral consortium on DRM interoperability. Ton Kalker is an active member of academic community, in particular IEEE Signal Processing, IEEE Information Theory, SPIE Electronic Imaging and AES. He has served on multiple Ph.D. thesis committees, and he is a frequently invited speaker at conferences and panels on issues of multimedia security. He serves on multiple conference program committees, and has been co-chair of the International Workshop on Digital Watermarking (IWDW). He has been associate editor of IEEE T-MM, and is reviewer for T-SP, T-IP, T-MM and T-IT. He has been a member of the IMDSP TC and chair of the IFS TC. He has(co-)authored more than 180 journal and conference submissions, as well as 30 patents and 39 patent applications. Ton Kalker is one of the co-founders of the IEEE Transactions on Information Forensics, for which he currently serves as an associate editor. He served as the first Chair of the IEEE Technical Committee of Information Forensics and Security. He is on the scientific advisory board of the European projects ECRYPT and SPEED. Alan E. Bell, Ph.D.: As Executive Vice President, and Chief Technology Officer for Paramount Pictures Dr. Bell is responsible for leading the company’s efforts and strategy to best take advantage of advances in technology across a broad range of business areas centered on the preparation, distribution and consumption of digital motion picture content and related derivatives. Dr. Bell’s current areas of interest include the development of next generation digital distribution methods and emerging applications for internet-based communities, high definition disc formats, digital home entertainment networks, and the technologies and issues associated with digital content rights management. Previous to joining Paramount Pictures, Dr. Bell was Executive Vice President, Technology at Warner Bros. Technical Operations. He was centrally involved in the unification of the DVD format and the development of CSS. In recognition of his contributions to the DVD format, and to original research in optical storage technology Dr. Bell is an elected Fellow of the both the IEEE and the Optical Society of America. He received his doctoral and bachelor degrees from London University.