Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, May 6th 2:15 PM – 3:30 PM Track IV: Widgets as a Platform: Content, Advertising, Communications Now there is a new expression, The Widget Economy. For the uninitiated, the widget is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple widgets, so that in a flash, mini-apps open on the desktop to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a widget and placed on your desktop. Once the user gets the hang of it, life without widgets is impossible. Widgets are as addictive as email. Widgets are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured platform. Watch out! Widgets are Here! Ken Barbieri, Director of Business Development, Washingtonpost.Newsweek Interactive Jia Shen, CTO and Co-founder, RockYou! Jared Fliesler, Director, Business Development Slide Don Pillsbury, Vice President of Business Development, Gydget Benjamin Chen, Chairman and CTO, Mochila Hooman Radfar, CEO & Co-founder, Clearspring Technologies Will Price, CEO, Widgetbox Satya Patel, Principal, Battery Ventures, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Jared Fliesler, Director, Business Development Slide: Jared Fliesler is responsible for Slide’s business development and advertising products. He works with some of the world’s most recognized brands and premium content partners, helping them reach and engage consumers across Slide’s network of more than 170 million viewers worldwide. Prior to joining Slide, Jared managed business development for an investment firm. Jared graduated summa cum laude from the University of San Francisco. Ken Barbieri, Washingtonpost.Newsweek Interactive, Director, Business Development: Ken Barbieri serves as Director of Business Development for Washingtonpost.Newsweek Interactive. In this role, he develops and manages strategic partnerships that support the distribution of WPNI's content, most specifically online video, mobile and social media. Barbieri spearheaded the launch of WPNI's widget program in early 2007, which began with the "Candidate Issue Tracker" widget and now includes over 15 news, politics and entertainment widgets. He continues to drive the business strategy for WPNI’s mobile content, seeking new and innovative ways to ensure that WPNI’s high quality news and information reaches users where and when they need it. Jia Shen, CTO and Founder, RockYou!: Jia is the Chief Technology Officer and co-founder of RockYou, and has focused extensively on graphic design and usability throughout his professional web development career spanning over 10 years. Prior to RockYou, Jia has held management roles leading the user interface and technical solutions teams at Open Harbor, and managing the majority of engineering at Iconix. Jia started working on scalable consumer applications at shopping tools internet provider Bluedog, a Stanford based startup, and was part of the original team at Bell Laboratories which developed the VoiceXML format into the W3C standard. In addition, Jia's experience has spanned enterprise sales and professional services functions, as he closed transactions and integrated with large multi-national corporation customers like Mitsubishi, Tyco, Flextronics, and DHL. Jia has a double major in Computer Science and Computer Engineering from Johns Hopkins University. Will Price, Chief Executive Officer, Widgetbox: Prior to joining Widgetbox, Will was a Managing Director at Hummer Winblad Venture Partners. Will played a key role in the firm’s investments in Move Networks, Replay Solutions, Mulesource, Star Analytics, Hubpages, Widgetbox, Kwiry, Infopia and SlideRocket. Prior to joining Hummer Winblad, Will was a Senior Vice President with Pequot Ventures, where he focused on investments in information technology. Previously, Will served as CEO and COO of several software start-ups. He has also worked with the Boston Consulting Group, Infinity Financial Technology and Morgan Stanley. Will graduated from Harvard College and earned his M.B.A. from the Kellogg Graduate School of Management at Northwestern University where he graduated at the top of his class. Recently, Will has spoken at WebVentures 2008, Ebay Devcon Las Vegas, and the IBF Venture Capital Conference, as well as contributed to the March 2008 Businessweek CEO Guide to Tech Podcast on Widgets. Don Pillsbury, Vice President of Business Development, Gydget: Don has more than 13 years of business development experience in the sports and entertainment space. Before Gydget, Don spent 5 years at GMR Marketing, where he developed and managed partnerships (National Football League, NBA/NFL Teams, US Olympic Committee, Olympic Athletes, Music Promoters) for his client, Visa USA. Previously, he spent 7 years at International Management Group (IMG) connecting IMG athletes, artists, and events with corporate sponsors. Don holds a B.A. from Yale University and an M.B.A. from the Kellogg Graduate School of Management. Benjamin Chen, Chairman and CTO, Mochila: Benjamin Chen is a 20-year veteran of high tech startups. Prior to Mochila, Mr. Chen was a founder of AppGenesys, a leading managed services web hosting provider for Fortune 500 clients, partnered with Intel, Softbank, JP Morgan, where he was Chairman, CEO and CTO. Previously, Mr. Chen was the CIO and CTO at iXL, a strategic e-business consulting firm. At iXL, he helped grow the company from 100 to 3,000 employees worldwide and from $2M to $120M revenue per quarter. During Mr. Chen's tenure, iXL was known for delivering innovative technology solutions to the F500, included a $50M contract with Delta Airlines and $100M contract with General Electric. Other key customers included AT&T, CheapTickets.com, FEDEX, Sony (AiBO Launch), Tickets.com, and WebMD. Mr. Chen was part of the executive management team that helped take iXL public in 1999. Prior to iXL, Mr. Chen worked at CBS Studio Center, as a technologist working on some of the first convergence of prime time television content and the internet. Mr. Chen also produced the 1996 Emmy Awards Cybercast, demonstrating the world’s largest number of internet video streams that year. Mr. Chen has also served on the advisory/boards of Teralytics and Exodus/Digital Island, a Cable and Wireless Company. He received a B.S. in international finance from the University of Southern California and is an avid martial artist with a Black Belt in Tae Kwon Do. Hooman Radfar, CEO & Co-founder, Clearspring : Hooman actively drives platform marketing and strategy initiatives at Clearspring. He was recently named one of Tech's Best Entrepreneurs in BusinessWeek and was nominated for Ernst & Young's Entrepreneur of the Year. When he is not busy building a better web, you can find him writing his blog Widgify. Radfar graduated magna cum laude from the University of Pennsylvania with degrees in Economics and Computer Science. He holds an M.S. from Carnegie Mellon University where he researched Social Networking Theory. Clearspring is the market's leading widget syndication and tracking service, used by the world's largest media companies and advertisers, and independent widget developers. Clearspring helps publishers and marketers extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web, and mobile experience. Satya Patel, Principal, Battery Ventures, Moderator: Satya joined Battery in 2007 and focuses on the software, consumer Internet and digital media markets. He is on the board of Freewheel Media and Lotame, and is actively involved with Bazaarvoice. Prior to Battery, Satya spent several years at Google, most recently as Senior Product Manager. At Google, he helped to build the AdSense business through various partner development and product management activities. Before Google, Satya was a Senior Product Manager at DoubleClick, leading the company’s efforts in the search marketing business. Satya also worked on various product and operational initiatives for the DART adserving platform. Earlier in his career, Satya was a Senior Associate at Impact Venture Partners, an early stage firm based in New York, where he focused on investments in the Internet software, services and media markets. Satya began his venture capital career at Geocapital Partners, a trans-Atlantic technology venture capital firm. Satya also worked for Monitor Company, the strategy consulting firm founded by Michael Porter, as a strategy consultant in its New York office. Satya is the co-inventor of 13 pending patents related to online advertising. He graduated from the University of Pennsylvania with a BS in Finance from the Wharton School and a BA in Psychology from the College of Arts & Sciences.