Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, May 6th 2:15 PM – 3:30 PM Track II: Movies, TV and Video for Mobile - Entertainment & Information Programming Jumpstarts the Revolution To be present at the start of a new creative industry is to be a member of a graduate class of a great and fantastic new university. While the unknowns in the mobile TV & video universe may not be as daunting and experimental as was the first generation of TV in the 1950s, the challenge of creating and producing for mobile TV and video is still to be present at the beginning of a new frontier. As hundreds of millions of consumers worldwide begin tuning into a Mobile video universe, the task of reaching them with new ideas, new creative forms, new services – some that will be rewarded with millions of viewers and dollars and some that will fail – will make for one of the greatest and challenging experiences of our lives. Mobile TV, video and film programming will be at the heart of a transforming communications world and we welcome you to being at the start of a new medium. Marie Jacobson, Executive Vice President, Programming and Production, International Networks, Sony Pictures Television International Chris Petrovic, VP New Media, Playboy Chris Brunner, VP Mobile, Univision Matthew Feldman, President and CEO, Versaly Entertainment Jack Hallahan, Vice President, Advertising and Brand Partnerships, MobiTV Nick Montes, CEO, Viva Vision Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum – Americas, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Marie Jacobson, Executive Vice President, Programming and Production, International Networks, Sony Pictures Television International: Marie Jacobson serves as Sony Pictures Television International’s (SPTI) executive vice president, programming and production, international networks. Based at SPTI’s headquarters in Culver City, California, Jacobson is charged with the overall program strategy of all Sony owned and majority-owned channel investments. She oversees program and format acquisitions, original series production, program development and all program planning for the international networks group. She is responsible for delivering launch strategies for all new network ventures as they pertain to programming as well as sourcing the highest-caliber Sony and third-party programming on offer for the benefit of SPTI’s international networks. Jacobson also has oversight of digital programming for SPTI. This includes the management of mobile and digital program development and production, mobile games and the strategic planning and implementation of SPTI’s mobile networks. Jacobson also oversaw the acquisition and deployment of Afterworld, SPTI’s first multi-platform content initiative spanning TV, web, wireless and gaming. Besides being responsible for acquiring the rights to many scripted series from both SPTI and other studios for broadcast on SPTI’s international networks, Jacobson has led the team responsible for acquiring rights to produce local-language versions of third party formats such as The Amazing Race (AXN Asia), Big Brother (SET India), Pop Idol (SET India and SET Latin America), Yo Soy Betty, La Fea (SET India) and Dancing With The Stars (SET India). Jacobson previously served as senior vice president, programming and production, international networks, since 2003. Prior to that she was senior vice president, programming, international networks, since 2000. Prior to joining SPTI, Jacobson served as chief executive of TV1, the FOXTEL – AUSTAR Pay-TV channel partnership of Sony, Universal and CBS Paramount in Australia. She assumed the CEO position after serving as the channel’s head of programming and acquisitions. Before TV1, Jacobson served as director, programming and special projects for Comedy Central in New York. She joined Comedy Central as manager, program planning and scheduling. Jacobson also held positions at Columbia TriStar Television Distribution (now Sony Pictures Television) in Los Angeles, including manager, sales administration, and analyst, television research. Jacobson’s career began as a television research associate for Paramount Domestic Television in Los Angeles. Chris Petrovic, VP New Media, Playboy: Mr. Petrovic is a new media veteran, having started his career in the Internet marketplace in the late 90’s. He has held executive management positions in a variety of corporate settings, from start-ups to publicly traded companies to venture capital firms. Petrovic currently serves as Vice President of Business Development, Digital Media for Playboy Entertainment Group. In this role, he is responsible for business development initiatives all divisions of the Entertainment Group including Playboy Mobile, Playboy Online and Playboy TV. Before joining Playboy, Mr. Petrovic served as Vice President of Business Development for AG Interactive, the new media division of American Greetings. Petrovic oversaw all business development efforts across all three of the division’s business units – mobile (both domestic and international), Internet and instant messenger. Petrovic joined AG Interactive from theglobe.com, where he served as Vice President of Strategy and Business Development and was responsible for developing and growing the company’s consumer VoIP offering (Voiceglo) as well as its print media business (Computer Games Magazine). Petrovic is a graduate of Columbia University in New York and holds a J.D. from Southwestern University School of Law in Los Angeles. He began his new media career as CEO of BannerGreetings.com, an Internet start-up, and from there went on to become COO and General Counsel of Buzztone, a leading viral marketing agency, before joining the venture capital firm Prime Ventures as their VP of Business and Legal Affairs, managing the business development and legal operations of its portfolio companies, including most notably drkoop.com. Petrovic is based in Playboy’s Los Angeles office. Chris Brunner, VP Mobile, Univision: To summarize, Christopher “Chris” J. Brunner is a seasoned mobile and digital convergence executive who has been at the forefront of this evolving media channel. Additionally, Chris has over 16 years’ experience in marketing, promotions, sales, operations and P&L, in addition to owning and successfully selling two companies of his own. In the past four years as Vice President for Univision, the fifth largest media company in the U.S. and a Fortune 500 Corporation, Chris has been leading the mobile content, interactivity and mobile revenue for 5 divisions: Online, Radio, Music, Network TV and Spot TV. During his time there, he not only launched their wireless and mobile division, but he also initiated a first-of-its-kind deal for the wireless industry that became the largest two-year advertising deal in Univision Communication’s history. Chris’ work at Univision makes him an expert level source on all mobile channels, cross platform digital extensions and on the Hispanic marketplace, a $1 trillion GDP. The high visibility deals Chris negotiated over the past four years have also helped him establish a senior level rolodex in the wireless and entertainment world. Prior to Univision, Chris worked for STI, Qualcomm, CBS Storerunner and PRIMEDIA, Inc. Each of these executive engagements became platforms to his increasing role in shaping the mobile and digital industry. Chris is active in organizations like the Mobile Marketing Association (Board of Directors ’07), CTIA WIC Leadership Council, iHollywood, BREW and IAB (Mobile Committee) that ensure that he has continued leadership and impact in the digital convergence world. In the mid 90’s, Chris was the co-owner and founder of two successful businesses. Company ownership became a solid training ground for operations and P&L, lessons which Chris carried forward in his career. Chris attended the University of Arizona, where he majored in Political Science and History. He was also a Cavalry Scout 19 Delta in the United States Army. In his free time, Chris enjoys spending time with his wife and two young daughters, sailing, exercising, golfing, reading and traveling. Matthew Feldman, President and CEO, Versaly Entertainment: He founded Versaly in 2000 and helped launch Paramount into the mobile entertainment world with Star Trek and Endemol USA with Fear Factor. Continuing as an industry leader, Versaly ignited the mastertone remix market with Sir Mix-A-Lot’s Baby Got Back Remix hitting Gold in its first 6 weeks. Versaly’s current focus is Vmbc.tv (Versaly Mobile Broadcasting Company), a mobile video operator that currently operates 6 mobile video-on-demand channels in the USA, including Vmbc.tv’s flagship channel, Fast Lane. In addition to his corporate duties, Mr. Feldman works directly with Versaly’s major brand partners. Prior to Versaly Entertainment, he previously founded, managed and successfully sold two companies. Feldman holds a B.S. in Mechanical Engineering from Carnegie-Mellon University and a M.S. in Computer Science from Stevens Institute of Technology. Jack Hallahan, VP, Advertising and Brand Partnerships, MobiTV: Jack Hallahan is focused on creating a diverse client portfolio in retail, consumer goods, automotive, and entertainment. Prior to MobiTV, Jack served as the Managing Director Wirestone and Vice President at AKQA Advertising. After managing Fortune 500 clients for Sports Illustrated, Jack developed his advertising sales career through his work launching Men’s Health Magazine. After graduating from Villanova University, Jack worked on advertising, media and marketing strategy through agency experience at Chiat/Day and Young & Rubicam. Jack lives in Orinda, California, with his wife Lisa and their three children. Nicholas Montes, CEO, Viva Vision: Nicholas brings over 13 years of wireless experience to the company where he is responsible for the company’s over-all leadership, market strategy and long term vision. Under his leadership, Viva Vision has demonstrated unprecedented growth in revenue, subscribers and distribution. Prior to Viva Vision, Montes held the role of Vice President, Mobile Sales and Marketing for American Greetings Interactive, where he was responsible for all global sales, marketing and strategic planning for the company’s wireless division. He directly managed carrier distribution channels, business development, content creation, licensing and leading brand partners such as Univision Communications, Def Jam Enterprises, and Sports Illustrated/Time Inc. Under his leadership, AG Interactive showed exponential growth with annual sales exceeding 12M in revenue.Previous to AG Interactive, Montes spent over 10 years at Verizon Wireless where he held several senior level marketing positions. As the Director of Multicultural Marketing at Verizon Wireless, he was responsible for driving subscription acquisition growth in voice and data services for customer segments including Hispanics, African Americans, and Asian Americans. Under his leadership, Montes managed over 50 Million in advertising budgets and developed multi-million dollar marketing campaigns designed to drive new acquisitions. During his tenure at Verizon Wireless, Montes pioneered the use of wireless integrated marketing campaigns leveraging major media properties like World Cup, Copa America and Grammy award-winning Alejandro Sanz.Montes is a current Board Member of Viva Vision Inc. and is an active member of the CTIA WIC Leadership Team. Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum – Americas: Ralph Simon is recognized as one of the founders of the modern mobile music and entertainment business in the USA and Europe. He is chairman of the Mobile Entertainment Forum – Americas, the leading advocate for the Mobile Entertainment industry and principal global trade association established to represent the commercial interests of content, application and service providers, and telco operators. Prior to his involvement in the global mobile entertainment and content business, where he has taken a leading role since its inception, he had a distinguished career in music, music publishing and mobile technology industries. Mr. Simon has proven expertise in strategic company development, content & copyright usage, mobile rights architecture, super-distribution, mobile platforms, copyright usage and mobile business development. He is in a unique position of being able to apply vast knowledge and experience to a nascent industry that is daily expanding existing business paradigms and creating new frontiers. Currently, he advises prominent companies, entertainment properties and artists (including U2) in the US and internationally, on ways to maximize and develop their mobile businesses and create opportunities globally. Last year, he conceived the mobile strategy and organized the mobile messaging layer for the Live 8 world concert event that took place during 11 hours and across 10 cities on July 2, 2005. Over 3bn people attended or watched/listened to the global television, radio and cyber-simulcast that integrated interactive mobile messaging as part of its own content. The overwhelming mobile response from live audiences and distance participants established the validity of cross-platform mobile strategies, which contributed heavily toward convincing the G8 governments to commit $50bn to reduce global poverty. In December 2005, he was named as one of the world’s Top 50 Mobile Executives by the influential Mobile Entertainment Magazine, alongside thought-leaders from companies as diverse as Apple, Nokia, Google, China Mobile, Cingular, Verizon and News Corporation. In 1998, he co-founded and funded the USA & UK’s first ring tone company, Yourmobile/Moviso (today known as Infospace Mobile – the US market leader in mobile aggregation). Before starting the mobile entertainment revolution, he co-founded the Zomba Group and Jive Records – which grew to become the world’s most successful independent record and music publishing company. In the mid-1990s as Executive Vice President of Capitol Records and Blue Note Records, , EMI’s New Media business. Ralph Simon is a Fellow of the Royal Society of Arts in the UK and a member of the National Academy of Recording Arts & Sciences in the USA. He maintains offices in Los Angeles, London and Berli