Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, May 6th 12:30 PM – 1:45 PM Track IV: Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and Advertising Options As hundreds of millions of consumers nationally and billions worldwide make and rely on for mobile their primary communications tool, the value of the market as a commercial vehicle explodes in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. It is clear that the basic bottleneck of both technology, content and revenue which currently rests within the universe of the service provider will evolve into a shared experience among many tiers of players. Much like the cable industry’s evolution into an expanded relationship with partners, the service providers are entering and experimenting with their own set of relationships and partners. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. Michael Ball, Account Lead / Mobile Marketing Specialist, Interpublic Emerging Media Lab David Thomson, Global Acquisitions - Video | Film | Television, Sony Ericsson Peter Cannistra, Vice President, Strategic Partnership, WiMAX from Sprint Larry Berkin, Senior Director Developer Ecosystem & Technology Acquisition, ACCESS Systems America David K. Shim, Vice President of Product Management & Strategy, Sybase 365 Brian Johnson, co-founder and Executive Chairman, mBlox Lee Hancock, founder, go2 Media Mike Vorhaus, Managing Director, Frank N. Magid Associates, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile David K. Shim, Vice President of Product Management & Strategy, Sybase 365: David Shim is Vice President of Product Management & Strategy for Sybase 365, overseeing the entire product and service offering—from conception to launch. Mr. Shim was previously the Vice President and General Manager for AvantGo, the first commercially available mobile advertising service and platform. Prior to joining Sybase 365, Mr. Shim was Vice President responsible for product marketing and strategy at Intellisync Corporation (now Nokia), a leader in consumer and enterprise wireless email and applications, and CEO and Co-founder of Aligo, Inc. (now Corrigo), a wireless application services provider. Mr. Shim earned his BA at Harvard University and J.D. at Yale University. Michael Ball, Account Lead / Mobile Marketing Specialist, Interpublic Emerging Media Lab: As Account Lead for the Interpublic Emerging Media Lab—focusing specifically on the mobile marketing space—Michael works with partner agencies to help clients build their brands and strategic position in new media. He's also a member of the McCann Worldgroup Digital Taskforce, working to identify key strategic partners and construct an overall mobile approach for the firm. Michael joins the team from the interactive agency side of the business, where he most recently managed online brand strategy and market research for Acura / Honda, including the 2006 acura.com redesign, and the benchmark 2005 Acura Brand Impact Study. Michael also developed the 2002 Web launch strategy for Girl Scouts, and has worked with the interactive brand teams of clients including Lexus, PNC Bank, Amgen, Anheuser-Busch, Benjamin Moore, FedEx, Dell, P&G, Unilever, Accenture, and Nestle. Prior to entering the online marketing industry, Michael spent time as a Big Four business consultant with Arthur Andersen and Deloitte & Touche—overseeing change management on a large software implementation for General Motors, as well as helping to develop executive incentive compensation plans for a number of midsize organizations. An active writer and speaker, Michael has published two career books for recent college graduates, and serves as a media expert on entry level jobs for sources including the Washington Post, Minneapolis Star Tribune, CareerJournal.com (a Wall Street Journal imprint), and the Globe and Mail in Canada. He holds a degree in psychology and business from UCLA, and remains active in the alumni community. When not in the Lab, Michael can usually be found in the gym, speaking on campus, or watching bad movies. David Thomson, Global Acquisitions - Video | Film | Television, Sony Ericsson: David joined Sony Ericsson in May 2005 and is responsible for Video/Mobile TV content acquisition within the Content Alliances team. David joined Sony Ericsson from the operator "3" where he from their start in Sweden has been working as Content Manager, responsible for creating, negotiating and implementing many of their most successful and innovative service and content offerings predominantly in the areas of video streaming and download. Prior to that assignment, David was for over 15 year active in the area of commercial television and broadcasting, working in the US and Sweden with channels and production companies such as TV4, TV 3, SVT, STRIX, MTV, Jarowskij och Nordisk Film, and internationally with companies such as Egmont, Endemol and VH1. His experience in these areas and his wide network within the broadcasting business will bring valuable knowledge to Sony Ericsson in the implementation and acquisition of consumer oriented entertainment services going forward. Larry Berkin, Senior Director Developer Ecosystem & Technology Acquisition, ACCESS Systems America: Berkin is responsible for worldwide developer activities for the company and leads a team in the evaluation and acquisition of technology for incorporation into the Palm OS® and ACCESS Linux Platform™. Having extensive experience in the consumer software, broadband and wireless industries, Berkin has held senior management positions in product development, marketing and business development at Excite@Home, Island Graphics and Broderbund Software. In addition, Berkin founded Jumpin’ Jack Software, an entertainment software company that produced videogames for LucasArts, Sega and 3DO. Berkin earned a bachelor’s degree in economics/computer science from the State University of New York and an MBA from the Fuqua School of Business at Duke University. He has been a frequent speaker at Jupitermedia’s Game MarketWatch Conference, Games Developers Conference, CES, Digital Hollywood and CTIA Wireless. Peter Cannistra is the Vice President of Strategic Relationships and Business Development for Sprint’s business unit, Xohm, which is responsible for building a national WiMAX wireless broadband network. Peter’s responsibilities include working with notebook PC and consumer electronic companies to embed WiMAX functionality into devices, partnering with companies to acquire and develop content and applications for the Xohm’s subscribers, and developing other broad strategic relationships. Xohm is a major proponent of the open internet model, and is building an ecosystem of world-class companies to provide internet-everywhere service for customers. Peter has been with Sprint for nine years in various Finance, Strategy and Business Development positions. He has a BA in Economics and Political Science from the University of Kansas, and a MBA in Finance from the University of Kansas School of Business. Brian K. Johnson, Senior Vice President, Americas and Asia Pacific, mBlox: In this position he oversees the commercial operations in the Americas as well as the Asia Pacific region, with a focus on the mobile entertainment and commerce space. Johnson’s business career, spanning nearly 25 years, has focused on early stage companies that are leading new category creations. Johnson has participated in two successful public offerings and one M&A sale to a public company. Prior to joining mBlox, Johnson was a Senior Vice President at ATG, a GE company, and also served as Senior Vice President and General Manager of Pac-West Telecomm, a VOIP service company. In addition, he has also held various executive level positions at companies such as Comverse, Harris and Winstar. Johnson is the former Executive Director of the California First Foundation and former Board Member for a sales force automation firm. He currently serves on the Board for Asia First Group, an on-line gaming and localization services firm in the mobile space. Johnson holds an MBA and Bachelor of Science in Financial Management. Lee Hancock, founder, go2 Media: Lee Hancock is the founder of go2 Media. As one of the early pioneers in the mobile content industry, Hancock started and launched the world's first mobile, local search directory and movie guide in 1999. He wanted to make accurate and compelling local information more easily and quickly available over mobile phones and other portable devices, and since its launch, go2 Media has attained more than 10 U.S. patents and has several others pending in the fields of local internet search and content. Prior to go2, Hancock was a co-founder of inBuilding Systems Corp., a provider of high-speed Internet access for multi-tenant office buildings, which was successfully sold in 2000. Earlier, he was the head of the corporate department of a 200-person California law firm, Allen Matkins, where he specialized in mergers and acquisitions, and representing VC-backed companies and VC investors. Hancock is a CPA and sits on the board of directors of Inabled Online Corp., a digital directories and advertising company in San Diego, California. Mike Vorhaus, Managing Director, Frank N. Magid Associates: Mike founded the Magid Internet and New Media research and consultation practice in 1995, with AOL and Excite as his first two clients. Mike’s team has completed over 2,500 engagements with over 100 Internet clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as his first two clients. The Magid Game Practice now works with most of the major game publishers. Mike provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. He has also provided advice to venture capital and private equity firms in regard to investments in the media space. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also been extensively involved in video and PC gaming strategies for a number of our companies, as well as the development of game concepts. Mike has consulted on a number of film projects such as You’ve Got Mail and The Matrix. He holds a B.S. in psychology and sociology from Wesleyan University and has worked as a fundraiser and transfer of technology officer at the California Institute of Technology and the University of California. Mike also worked for the U.S. House of Representatives, The U.S. Senate, and for two Administrations in the White House.