Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, May 6th 12:30 PM – 1:45 PM Track II: Advertising Strategies in the Diversified Digital Culture: Broadband, Cable, Satellite, Games, Mobile and Social Networks A transformation of advertising is steadily taking form. As the digital technologies emerge and engage the consumer in new and better-understood ways, the relationship between the brand, the agency and the consumer is beginning to realize itself within a more fully defined business model. With a stronger economy and the gaining strength in all sectors of digital transmission, from cable and satellite to mobile, games, podcasting and broadband, an advertising strategy in a diversified digital environment, while proving to be challenging, is nonetheless finding its footing. Technology has forever changed the landscape and it is up to the creative team to design and develop new tools, visions and strategies to grow within it. Bruce A. Haymes, Senior Vice President - Product Leadership Group, The Nielsen Company Jonathan Haber, Director, Innovations, Initiative West Matti Leshem, founder and CEO, Protagonist Kyle Acquistapace, Executive Vice President, Director of Media Planning, Deutsch Los Angeles Sean Ryan, EVP of Sales, maniaTV Brandon Berger, Head of Digital, MDC Partners Brad Berens, Ph.D., Chief Content Officer & Editor at Large, NA, ad:tech & iMedia, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Jonathan Haber, Director of Innovations, Initiative: As Director of Innovations, Jonathan oversees all of the original content, emerging technology, branded entertainment and cross-platform creative media concept projects. His responsibilities include managing the department, idea generation, custom activations, client education in new media, strategy and interdepartmental coordination on custom multi-media campaigns. Since joining Initiative in 2004, Jonathan has been instrumental in building the cutting-edge Innovations group. Working closely with every department within Initiative, he has integrated creative media and technology more seamlessly into the planning process for many clients. Jonathan has also been responsible for identifying and brokering deals with technology companies to get Initiative clients a first look at marketing applications of technologies that have not yet been utilized commercially. Additionally, Jonathan has played key roles in many new business wins, most notably his contribution to the CBS, Showtime, Lionsgate, Cadbury Schweppes and Hyundai/Kia account wins. He now oversees all Innovations projects across a wide range of existing Initiative accounts. In 2006 Jonathan was named by Mediaweek magazine as a Media All-Star in the Rising star category. Jonathan has also been instrumental in concepting and executing many award winning campaigns for Lionsgate, CBS, AOL and others. Prior to joining Initiative, Jonathan worked in the Integrated Marketing department for Rogers & Cowan. While with Roger’s & Cowan Jonathan was responsible for creating new ways for clients to integrate into entertainment. He worked with clients such as Best Buy, TV Guide and Baja Fresh. Jonathan lives in Los Angeles, CA and received a Bachelor of Arts in Criminal Justice from The George Washington University in Washington DC. Kyle Acquistapace, Executive Vice President, Director of Media Planning, Deutsch Los Angeles: As head of media at Deutsch LA, Kyle Acquistapace oversees media planning for clients with admittedly very diverse targets: from family oriented brands such as CiCi’s Pizza and T.G.I. Friday’s to larger brands such as Chevy and DIRECTV. During the past six years at Deutsch, Kyle has also been fortunate enough to lead planning for Mitsubishi Motors, SunAmerica and technology upstarts too numerous to mention. Kyle began his career in media working with high-technology clients like Dell Computers and Canon, helping those companies forge into consumer markets. Prior to Deutsch, Kyle worked at Publicis/Hal Riney where he was responsible for national and local media planning for Subway, the quick-service restaurant chain. In his free time, Kyle is an avid mountain biker and outdoorsman. When he’s not climbing giant rocks, he serves as an Adjunct Professor at University of Southern California teaching the university’s course on Media Planning. Sean Ryan brings over a decade of sales, technology and brand experience as maniaTV's VP of Sales Operations. During his tenure maniaTV has produced branded entertainment for more than 50 of America's top brands, including Coke, AT&T, Verizon, Sony, Warner Bros., Gillette, Frito Lay, Ford, Honda and more. Before coming to maniaTV, Sean was the East Coast manager of sales for the People Digital Group where he was responsible for running East Coast Sales for People.com and EW.com. He also managed People Magazine's New York advertising sales staff. Prior to that, Sean was the NY Sales Manager at Time Inc, where he lead the NY sales team for the launch of Business 2.0. He also has experience as a Technology Manager for Rollingstone Magazine, where he lead development for consumer and technology categories. Brandon Berger, Head of Digital, MDC Partners: Brandon is responsible for the Digital Innovation Strategy for the MDC Partner Network; this includes investments acquisitions, and partnerships, as well as working with the partner companies to grow their digital capabilities. Brandon is responsible for identifying trends and areas for investment across the digital landscape, including incubating new digital opportunities. Brandon was most recently Partner, Senior Strategist for Digital Innovation at Ogilvy, a group that he founded in 2004. While at Ogilvy, Brandon was responsible for leading client engagements regarding the application of innovative and emerging technologies. Clients included Unilever (Dove and Suave), Hershey’s, IBM, American Express, DHL, Cisco, Office of National Drug Control Policy (ONDCP), DHL, AT&T Wireless and Delta. Prior to joining OgilvyInteractive, Brandon was the director of marketing for WideRay Corp (now Qwikker), a wireless technology company he co-founded in 2000. In addition to WideRay, Brandon has been a consulting resource for entertainment, technology, gaming and mobile companies on leveraging digital media including gaming, wireless, and emerging platforms for extending a brand message into an individual’s personal environment. During Brandon’s career in advertising and marketing, he has worked on multiple brands including: Adidas, Land Rover, IBM, Cisco, Bluenile, Clear Channel, Microsoft, Sony, Netscape, nVidia, AMD, and Red Envelope, to name a few. Brandon has spoken at numerous industry events such as CES, E3 and Digital Hollywood, and is one of the early pioneers of the intersection of Advertising and Video Games, as well as leveraging the mobile channel as a marketing platform. He is a charter member of the National Academy of Television Arts and Sciences Gaming Committee. He volunteers with the Taproot Foundation, and is an active participant with the World Wildlife Fund. Brandon has a B.A. in economics from Tufts University and has won multiple awards in advertising, such as the Clio, the Cannes Lion, the Addy, and an Effie. Jason Forbes, VP, Media & Entertainment, Capgemini: Jason is a Vice President in Capgemini’s North America TME Consulting practice, where he is also Digital Media Strategy lead. With deep experience in global strategy and transformation, Jason has led projects for major clients in telecom and media, across the globe. As well as holding an MA in Business and Economics from Trinity College, Dublin, Jason also earned an MBA from IMD in Lausanne. Brad Berens, Ph.D., Chief Content Officer & Editor at Large, NA, ad:tech & iMedia, Moderator: I'm an editor, writer, critic, public speaker and thinker-- mostly about media (new and old), culture (high and low), marketing (traditional and interactive) and how the things that audiences do with what they watch have a huge impact on who they are. The internet has changed and will continue to change how audiences do that voodoo that they do so often, and tracking those changes is a big part of what I do at iMedia, in the Mediavorous Blog and in talks I give all over the country. I spend most of my professional time working at iMedia Communications and ad:tech Expositions, where I am the North American Chief Content Officer and Editor at Large. From 2004 until recently, I was the Editor in Chief and Chief Content Officer for iMedia, which is an events producer and daily trade publication with a mission: to advance how interactive media and marketing can -- and must -- work together. In September of 2007, I was promoted to oversee content for both iMedia and ad:tech, its sister company with an identical mission. Where iMedia events are intimate, there's no bigger show in the interactive marketing arena than ad:tech. Before iMedia, I spent four years as the editor of all things digital at EarthLink, the ISP. There, I led the charge on redesigning the company's main corporate website (everything from the information architecture to the copy on every page) and later was tasked with transmogrifying the company's bLink Magazine into eLink, an online newsletter and primary customer touchpoint with a circulation of roughly seven million. I came to EarthLink from Lineup Technologies, a path-breaking but sadly-ahead-of-its-time dot-com that suffered the fate of so many such companies in the big 2000 bubble pop. Six years later, a lot of what Lineup was trying to do companies like YouTube, Google, Yahoo (the ones you've probably heard of), BrightCove, Revver, Roo, Neave, The Fifth Network and many others are actually doing. Prior to Lineup, I spent a few years as a story analyst in Hollywood, working for companies like DreamWorks, CAA and New Regency, as well as for directors like Ridley Scott and Sydney Pollack. I also wrote a regular "Script Doctor" column for a company called ScriptShark. It surprises some people to learn that I got my start thinking about media, culture and what audiences do with them as a bona fide Shakespearean scholar and stage historian. I have a Ph.D. in English from U.C. Berkeley, and spent years as a teacher and scholar, giving talks about Shakespeare all over the world. From Shakespeare to the internet can seem like a crazy transition, but when you learn that much of my academic work concerns how Shakespeare invented the modern audience -- how he created the way we watch movies, TV and other forms of mass culture today -- my weird career trajectory starts to make a bit more sense.