Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Thursday, May 8th 9:30 AM - 10:45 AM Track IV: Advertising in Social Media, Mobile, Search, P2P and other Web Based Services In this session we will address the relationship of advertising and commerce in the more cutting edge media platforms of P2P, Search, and social media. A revolution in advertising and commerce is on its way, and the fully interactive and immersion based platform of social media and gateway concepts such as search are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Stephanie Grossman, founder and CEO, digital SIDEBAR Chase Norlin, Chief Executive Officer, Pixsy Corporation Rob Crumpler, President and Chief Executive Officer, BuzzLogic Trey Shelton, founder and CEO, Music Interactive Peter Hershberg, Managing Partner - Reprise Media Dustin Engel, Director of Consumer Strategy & Research, Range Online Media Robb Lewis, Vice President of Products, Retrevo Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Stephanie Grossman, Founder and CEO, digital SIDEBAR: Ms. Grossman has gained a reputation as a thought leader in the areas of mobile advertising, consumer engagement and content discovery. Tier one carriers look to her for solutions on monetization of their networks, unique ways to stimulate consumption of content and methods to increase affinity with subscribers. Ms. Grossman has deep experience in media and marketing, and her strategic vision coupled with digital SIDEBAR’s unique revenue-generating capabilities are driving partnerships with U.S. and European operators, handset manufacturers and many of the world’s largest advertising agencies and consumer brands. Prior to founding digital SIDEBAR, Stephanie spent 18 years as a leading executive in traditional and digital media, marketing and advertising. She successfully launched and headed divisions for Warner Bros. and Court TV and headed up the media sales division for Scripps Networks’ television and on-line properties. Stephanie began her career in television production with positions at Aaron Spelling Productions, Metromedia (now Fox Television) and ABC News. Stephanie received a B.A. from UCLA; she is a member of the Mobile Marketing Association and various media organizations. Chase Norlin, CEO, Pixsy Corporation: Mr. Norlin has spent the last 14 years in the emerging technologies and online media space. Prior to Pixsy, Mr. Norlin served as Senior Business Development Executive at ValueClick (NASDAQ:VCLK). In this role he managed publisher distribution and emerging technologies for the ValueClick display ad network, paid search, and comparison shopping divisions. Prior to ValueClick, Mr. Norlin held the position of Senior Business Development Consultant to InfoSpace (NASDAQ:INSP) charged with publisher distribution and emerging applications for the paid search division. Previously, Mr. Norlin developed Sony's first online photo sharing venture and founded the web's first video sharing company. Mr. Norlin also served as an EIR at Boeing Ventures in launching Boeing's (NYSE:BA) online photo and video licensing division. Mr. Norlin has served on the advisory board of CampusPoint, a leading online recruiting and staffing firm, and currently serves on the advisory board of AdBid Central and Ignite Venture Partners. He received his BA from UC Berkeley and MA from The University of Chicago and is a regular speaker on digital media, online advertising, and search. Recent speaking engagements include OMMA, NATPE, Bear Stearns Annual Media Conference, iMediaConnection, Monaco Media Forum, AlwaysOn, TheDeal, Gnomedex, and Digital Hollywood. Rob Crumpler, President and Chief Executive Officer, BuzzLogic: Rob Crumpler joined BuzzLogic as President and CEO in October 2005, bringing with him more than 20 years of experience with fast growth technology companies, including Microsoft and Intuit. While at Microsoft, Crumpler played a key role in defining the advertising technologies and business models that drove the revenue growth of MSN. During his seven year tenure at Microsoft, Crumpler also helped the company pioneer new ad models, such as cost-per-action, as part of the MSN Finance Channel’s advertising strategy. Prior to Microsoft, Crumpler founded and served as President and CEO at On The Go Software, an industry leader in the expense reporting and travel management space, which was acquired by Intuit in 1996. While at Intuit, Crumpler led the development of the OFX Consortium, which fathered Open Financial Exchange, the de facto standard for financial reporting and transactions on the Internet. Crumpler received a BS in Economics from the University of California at Los Angeles. Trey Shelton, Founder and CEO, Music Interactive: Trey Shelton founded Music Interactive in 2005 with the express purpose of creating new opportunities to bring together the advertising and music worlds. The company's premiere product Media Promoter is an advertising plug-in that delivers a media file to a user who completes a marketing action. With clients including Dodge, Hyundai, and Ray-Ban as well as a partnership with MySpace, Music Interactive's promotions consistently deliver measurable results improving brand marketing campaigns. These campaigns have also created a vital new revenue source and promotional outlet for the record labels and bands involved. Trey Shelton’s career encompasses eight years of entertainment and finance experience, an astute marketing mentality, and a tenacious entrepreneurial spirit. In the entertainment world, he has worked for Sony Music Nashville, coordinated music for several Miramax films, and ran his own artist management firm TSM Entertainment. During the technology revolution, Shelton also served as an analyst for ITU Ventures. Shelton graduated from Vanderbilt University with a B.A. in Communications. Peter Hershberg, Managing Partner - Reprise Media: A 10-year veteran of the search marketing industry, Peter is universally recognized by clients, press and analysts as a visionary in his field. He has helped a wide range of Fortune 100 companies use search to reach their customers and produce significant results. As managing partner of Reprise Media, Peter provides strategic guidance and practical experience to all functional areas within the company, while ensuring an unwavering focus on meeting and exceeding clients’ goals. Prior to founding Reprise Media in 2003, Peter spent over ten years in the interactive marketing industry in a series of consulting and management roles, specializing in technology and media, with previous posts as vice president of Strategic Development at Ask.com, and co-founder and CEO of Rotomedia, Inc., a consulting and advertising firm for web marketers and publishers. He began his career as a Project Manager for the Internet Consulting Group. Peter was named a finalist for the Ernst & Young Entrepreneur of the Year Award in 2005 and 2007. Peter is frequently quoted in and has contributed to a number of publications, including the New York Times, Wall Street Journal, Wired, Fortune, Business 2.0 and Advertising Age. Dustin Engel, Director of Consumer Strategy & Research, Range Online Media: A proven leader in online media and strategic marketing, Dustin Engel joined Range Online Media (www.RangeOnlineMedia.com) to lead clients’ strategic marketing programs and to spearhead the rapid expansion of the media services and research practices at Range. He brought to Range over nine years of experience in internet technology, marketing and media strategy in both consumer and business products and services. Engel has led strategic marketing and designed media campaigns for top-tier brands such as Match.com and American Greetings Interactive. He served in the role of director of online marketing for Stamps.com and was a key member of the launch team of Blockbuster Online. In this role, he was instrumental in the online marketing efforts that allowed Blockbuster Online to be named the #1 online retailer in year-over-year growth of unique visitors by comScore Media Metrix. As the director of consumer strategy & research at Range, Engel uses his strength in technology, business strategy and consumer behavior to help clients build their brands and drive success through online advertising. He utilizes Range’s consumer-focused approach to create compelling media and search campaigns. Engel works with clients and their Range Account Services teams to ensure success from the strategy process through implementation. Engel is a graduate of Seattle University with a BA in Business Administration and a major in Marketing. Robb Lewis, Vice President of Products, Retrevo: Robb is responsible for the product and marketing strategy at Retrevo. A start up veteran, he has been creating innovative Internet advertising, merchandising and e-commerce solutions since 1995. Robb was most recently senior director of product management and marketing with Macrovision Trymedia Games, where he introduced the in-game advertising network and a centrally managed private label games distribution and merchandising network. Prior to Macrovision, Robb started the e-commerce team at iBEAM Broadcasting, developing a digital media commerce system enabling media companies to monetize their content. As one of the original employees at CyberSource, Robb drove the product strategy that helped transition the company from an online retailer (Beyond.com) to the leading On-Demand commerce provider. In his spare time Robb enjoys playing video games like guitar hero and Wii sports with his children and fiddling with his home theater system as, according to his wife, he thinks there’s some feature he’s not discovered yet! Donald A. Jasko, Chief Executive Officer of Digital Economics: Don is an attorney by training. But he has, for the past twenty years, focused his energies on the economic, technological and rights management issues involved in the licensing of copyrighted content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations which culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between performing rights organizations and television broadcasters. Don was also instrumental in the development of the infrastructure that supports the direct and source licensing of performance rights in musical compositions. He testified in a number of legal trials, including the "Buffalo Broadcasting" rate proceeding in Federal District Court for the Southern District of New York. He also represented ASCAP on panels at numerous national conferences. In 1997 Don resigned from ASCAP to found the content management consultancy that is now Digital Economics. As Chief Executive Officer of Digital Economics, he has consulted with numerous clients that create, produce, distribute and transmit copyrighted content. In 1998 Digital Economics initiated a consulting relationship by which it advised Solana Technology Development on the development of its digital audio watermark technology as a content identification tool for the music and entertainment industries. Don soon became a major catalyst in the merger of Solana with Aris Technologies, thereby creating Verance Corporation. Don joined Verance in 2000, with key product management, marketing, business affairs, and sales responsibilities in the music and entertainment sectors. During his tenure he led the design of Verance's ConfirMedia™ watermark content identification products so that they address the needs of music writers, publishers, recording artists and record labels. In addition, Don strategized the design and introduction of software applications that would leverage the value of ConfirMedia watermark content identification products for advertisers, program producers, and broadcast and cable networks. He also strategized the innovative web portal and data report licenses that form the basis of Verance's relationships with its advertising, music and programming clients, and played a key role in forging international joint ventures. Don also represented Verance in numerous public appearances before representatives of the music and entertainment communities. He returned to the leadership of Digital Economics in October 2001.