Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Thursday, May 8th 2:15 PM - 3:30 PM Track III: Social Media, Web Applications, Advertising and Commerce: Monetizing the Interactive Experience Jim Greer, co-founder and CEO, Kongregate Sam Altman, Founder and CEO, Loopt Lisa Stone, co-founder, BlogHer Jason Feffer, CEO, founder, Sodahead Paul Hurley, founder and CEO, Ideeli.com Marcia Canady, VP of Marketing & Sales for V:social Stephen M. Layne, General Manager, SportsPower Division, The Active Network Marissa Gluck, Founder and Managing Partner, Radar Research, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Jason Feffer, CEO and Founder, SodaHead.com: Jason Feffer has a highly successful, eight-year history of Internet startup experience, leading up to his most recent endeavor, Sodahead.com. Prior to Sodahead.com, Mr. Feffer was an instrumental figure in launching MySpace in 2003, which sold to News Corp for $580 million. During his three years with MySpace, Mr. Feffer served on the executive committee as VP Operations while the membership grew to over 100 million. To date, Mr. Feffer represents the most senior member of MySpace to have launched his own Internet company. In 1999, Mr. Feffer joined his first dot-com startup, Creative Planet (acquired by United Entertainment Media and Entertainment Partners), where he lead the technology efforts of two dozen web sites that generated advertising revenue from a loyal readership of several hundred thousand film and television professionals. Preceding his efforts in the dotcom world, Mr. Feffer worked at Davidson & Associates (acquired by Vivendi Universal Games) and then Activision on online and offline entertainment and educational projects. Mr. Feffer holds a bachelor’s of fine arts degree from the University of Southern California’s school of Cinema-Television. A second-generation Angelino, Mr. Feffer has a wife and three children. Jim Greer, CEO and Co-founder, Kongregate: Jim Greer is the founder and CEO of Kongregate, a leading user-generated web games community. Wrapping all uploaded Flash games with extensive community features, Kongregate strives to the best place to play games – and to create and profit from them. Jim has been in the games industry since 1991 and his credits include Ultima 7-8 (Origin) and NetStorm: Islands at War (Activision). In 2000 he started his web games career at Shockwave.com and moved to Electronic Arts in 2001, where he remained until founding Kongregate in 2006. As Technical Director for Pogo, he led the game and web development teams for both the free and subscription service, as well as launching development of connected downloadable titles. Jim has spoken at both casual and core game conferences, and contributed to Game Programming Gems III. He holds a BA in Computer Science from Princeton University. Sam Altman, Founder and CEO, Loopt: Sam Altman, 22, is the co-founder and CEO of Loopt, a Mountain View, Calif.-based startup that has built a revolutionary "social mapping" service to change the way people use mobile phones to keep in touch with their friends. Sam founded Loopt while he was still a student at Stanford University to find his friends on campus and to improve the way friends communicate. His primary responsibility within Loopt is driving the product vision, assembling a passionate team to realize that vision and making sure people have fun while they're at it. At Stanford University, Sam focused on computer security and machine learning. He also helped develop a patented system for navigation for one of the world's first autonomous helicopter navigation systems, a task for which his experience as a pilot of small aircraft was good training. Sam raised seed financing from Paul Graham's prestigious incubator called Y-Combinator to pay for a summer of development of the Loopt product, and soon thereafter raised $5M from Sequoia and NEA, two of the most prestigious and successful venture capital firms in the world. He is currently on leave from the computer science program. Lisa Stone, Co-Founder, BlogHer: The originator of BlogHer, journalist and blogger Lisa Stone leads product development and works across the organization as CEO to advocate for bloggers and partners. Previously, while executive producer and Editor in Chief/VP, Programming for Women.com (acquired by iVillage in 2001), Lisa launched an 18-channel network and helped grow it to a Top 30 site, overseeing all original content programming and newsletters, including a team of 25 and an annual budget of $3 MM. She launched successful online networks and interactive programming for many national brands, including Hearst and Rodale magazines, E! Television/Online, HBO's Sex and the City and Bloomberg. Her team's best-known work included Bachelors of Silicon Valley, The Women.com | Bloomberg Index, R U A 10? and Majority 2000, an election initiative with Good Housekeeping, Gallup and CBS Good Morning America. Lisa has written for The New York Times, the Los Angeles Times, CNN, The Oakland Tribune, Publisher's Weekly and Frommer's, among other publications. She is the first internet journalist awarded a Nieman Fellowship by Harvard University. Paul Hurley, founder and CEO of Ideeli™: Paul has more than 20 years’ experience solving the problem at the crux of brand marketing today: How to use technology to connect with and influence the behavior of large numbers of customers and prospects? In a succession of entrepreneurial companies, beginning in 1989, Hurley has united service delivery with marketing and proved that integrated advertising can be performed in a manner benefiting both customer and brand. Hurley’s first company, Cypress Research Corporation, combined e-commerce with embedded upgrade technology years in advance of the Internet. Cypress Shopper, a component of the company’s MegaPhone software for Macs and PCs, shipped over 10 million copies in 23 countries. Hurley’s second company, Aveo, invented the now-pervasive concept of pre-emptive technical support, and their products were adopted by Hewlett Packard, Gateway, Dell, Kensington and Logitech. Hurley’s third company, Alset, Inc., has helped leading brands such as Best Buy and Micro Warehouse use the Internet to simultaneously improve service and marketing. In 2007, Hurley launched Ideeli, the first red-rope online shopping community that connects luxury brands with the consumers who covet them - via computer, email or cell phone. Paul Hurley is co-inventor for two US patents, has raised a total of over $50 million in venture funding and is a Henry Crown Fellow of The Aspen Institute. Marcia Canady, VP of Marketing & Sales, V:social: Marcia has over 18 years of experience in all facets of marketing. She is responsible for spearheading the overall growth and direction of the company, from strategy to implementation, including marketing initiatives, strategic partnerships, brand image and customer acquisition. Marcia spent seven years at International Management Group (IMG) where she led the marketing and execution of over 50 professional sporting events in the Asia Pacific region. Her clients included American Express, Procter & Gamble, Nike and United Distillers (Johnnie Walker). She diversified into other industries as a marketing consultant for Gateway, Yahoo!, Intuit and the launch of the Setanta Sports Channel on DIRECTV, playing a key role in shaping and leading these companies in their integrated marketing and sales offerings. Marcia holds an MBA from #1 ranked Thunderbird, School of Global Management, and has presented at several marketing symposiums including Turn PR On in San Francisco, Ad Tech conferences, and many others in Hong Kong, Taiwan and Singapore. Marissa Gluck, Founder and Managing Partner, Radar Research: Marissa Gluck is a writer, speaker and consultant covering the marketing and media industries. Named one of the ten "Thought Leaders of 2000" by Hub Magazine, Gluck has often been quoted in media outlets such as The New York Times, The Wall Street Journal, Advertising Age and Business Week. Additionally, she has appeared on CNBC, CBS Marketwatch, CNNfn, and NPR. Gluck has spoken at major industry conferences in the United States and Europe including AAAAANA e-business Conference and Trade Show, AD:TECH, and JupiterCannes Lions Global Advertising Forum. She has also addressed several university audiences and professional organizations, including USC's Annenberg School of Communication, NYU's Stern School of Business, and the IAB. Gluck was formerly a senior analyst at Jupiter Research, where she advised clients including Interpublic, Doubleclick, CBS, AOL Time Warner, and WPP on online advertising and marketing. Prior to joining Jupiter, Gluck was the research and emerging technologies specialist at i-traffic, providing strategic analysis and oversight of partnerships for clients such as Eddie Bauer, CDnow and Disney. Before that, she worked in account management at the advertising firm Ammirati Puris Lintas (now Lowe). Gluck earned her bachelor’s from Binghamton University and two master’s degrees in global media and communication from the London School of Economics and the University of Southern California