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Digital Hollywood
Thursday, May 8th
2:15 PM - 3:30 PM
Track I:
The Widget Economy: The Information, Advertising, Next Generation Digital Consumer Experience
Now there is a new expression, The Widget Economy. For the uninitiated, the widget is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple widgets, so that in a flash, mini-apps open on the desktop to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a widget and placed on your desktop. Once the user gets the hang of it, life without widgets is impossible. Widgets are as addictive as email. Widgets are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured platform. Watch out! Widgets are Here!
Jeff Nolan, Vice President of Software-as-a-Service, NewsGator
Steve Tomlin, CEO and Founder, Chumby
Alex Bard, President & CEO, Goowy Media
Gary Baker, founder and CEO, ClipBlast!
Jennifer Cooper, co-founder and CEO, MixerCast, Inc
Michael Dever, co-founder and Chief Energy Officer, YouChoose.net
Ken Willner, Vice President, Market Development, Zumobi
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator

For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile



Jeff Nolan, Vice President of Software-as-a-Service, NewsGator: leads NewsGator’s Software-as-a-Service business, and is also responsible for business development and strategic relationships. Jeff was previously the CEO of pioneering mashup company Teqlo and prior to that led SAP’s Apollo strategy group. Jeff served as a general partner at SAP Ventures for almost a decade where he led investments in internet infrastructure technology, open source, and what has become web 2.0. With a lifelong interest in technology and its impact on business and society, the Bay Area native has a technical background and a natural curiosity about far too many areas to list. Jeff serves as Chairman of the Board for Students Rising Above, a San Francisco based organization that provides tuition assistance and mentoring for disadvantaged youths who despite all the odds want to pursue a college education.

Steve Tomlin, CEO and Founder, chumby: Steve has been an entrepreneur, senior executive and investor in wireless technology, biotechnology and Internet industries for over 15 years. Since 2001, Steve has been sharing management responsibility and leading the firm's wireless technology investment activities at Avalon Ventures. Prior to that, Steve was a Vice President of America Online, Inc., CEO of PersonaLogic, Inc. (sold to AOL in 1998), established and ran the initial e-commerce business for QVC, Inc., and also worked at The Walt Disney Company. Steve earned his M.B.A. from the Harvard Graduate School of Business Administration and graduated cum laude with a B.A. in American Studies from Yale University.








Alex Bard, CEO, goowy media: Alex Bard is the President & CEO at goowy media, where he is responsible for the corporate vision, product strategy, and marketing/business development initiatives. Currently, he also works inside AOL’s product group helping guide the vision and strategy for AOL's Widget initiatives. Previously, Alex was part of the founding team of two other Internet communication companies including eAssist Global Solutions and eShare Technologies. Alex holds a BA in Finance from the State University of New York at Stony Brook.

Gary Baker, founder and CEO, ClipBlast!: Gary has focused his 20-year career at the intersection of television, interactive media, and the Internet. He previously served as a management consultant for IBM Interactive Media, leading Internet strategy, live webcasts and web application development for clients including Hertz, Toyota, the Grammys, PGA Tour, and CompUSA. Independently, he consulted and provided strategic direction to CinemaNow, Inc., the first website to offer video-on-demand. He also has directed and produced children's television programs, music video and sports programming for the Walt Disney Company, Dick Clark Productions, and ABC. Baker has previously spoken at various media conferences, including the DMA, Digital Hollywood, Digital Coast, CTAM, iHollywood Search and Media, Video on the Net, DEMOFall07 and most recently CES 2008. In public forums, he invariably zeroes in on interactive media, convergence and the bridges connecting creative, technology and entertainment. Founded in 2004, ClipBlast! provides pioneering Web-wide video search that uses patent-pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted video clips from the world’s major media brands, independent producers and individuals – video that informs, enlightens, inspires and entertains. The company is based in Agoura Hills, Calif.

Jennifer Cooper, co-founder and CEO, MixerCast, Inc: Jennifer Cooper brings more than 20 years of experience in sales and business development in technology and digital media industries to Mixercast. Her work with A-list digital media executives provides her with extensive knowledge of strategic content alliances, distribution and syndication. As CEO of Mixercast, Jennifer’s creativity and technical expertise builds winning strategies that drive business growth. Prior to joining Mixercast, Jennifer served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including ABC/Disney, A&E Networks, Paramount, CBS, Time Warner/HBO and CNN. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!. In addition to her tenure at Yahoo!, Jennifer led sales, business development and created strategic partnerships for digital media start-up companies including Generic Media and New Zing. She began her career managing sales at enterprise technology companies Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products. Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University.

Michael Dever, co-founder and Chief Energy Officer, YouChoose.net: Mr. Dever founded Brandywine Asset Management, a hedge fund managing assets in the international equity, currency and futures markets, in 1982. Mr. Dever became an Internet pioneer when he founded Spree.com in 1996. Spree.com pioneered the use of “viral” and affiliate marketing to grow into the 7th most trafficked ecommerce site by the fall of 1998. Subsequent to raising a $13 million venture round, Mr. Dever left spree in 1999 and founded Mind Drivers, a venture development firm focused on creating and building highly scalable Internet businesses.  In that role he co-founded InternetSeer.com and led the company through to its successful sale to Landmark Communications in July 2007. He also serves as the Chairman of marine, LLC, which operates the marine.com, SailNet.com and Speedwake.com websites. Mr. Dever and his businesses have been the subject of numerous interviews and articles in publications including: The Wall Street Journal, Barrons, Computer World, Information Week, the Philadelphia Inquirer, Philadelphia Business Journal, Wall Street & Technology, Futures Magazine, Futures & Options World, Forbes Magazine and Fox Television. 

Ken Willner, Vice President, Market Development, Zumobi: A veteran marketing and digital media specialist, Ken has been actively involved in the development of mobile as a media platform since 2002. As vice president of advertising and media at AT&T Wireless, he developed a number of innovative marketing programs to stimulate consumer adoption of mobile content and applications. One of his most successful programs was the “American Idol” media sponsorship, where he was the driving force behind an integrated marketing campaign widely recognized as the seminal event that popularized text messaging in the United States. Earlier, Ken was founder and vice president of marketing at Fizzylab, an early entrant in the contextual search and advertising space. By developing marketing programs and partnerships with leading digital media companies, Ken helped grow Fizzylab from a garage start-up t o a company with more than 50 media clients in just 15 months. Ken began his career in the advertising business and held senior management roles at national advertising agencies including McCann-Erickson and Rubin Postaer and Associates. During this time, he led the development of advertising and branding campaigns for leading consumer companies including The Walt Disney Company, Hitachi, Washington Mutual Bank, WebTV and Domino’s Pizza, among others. Ken graduated from the University of Washington with a B.A. in marketing. He is on the steering committee of InMobile.org and a member of the WINMEC Media and Entertainment Advisory Board at UCLA.

Joyce Schwarz, JCOM Emerging Entertainment Marketing: Joyce A. Schwarz is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T. She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive. She wrote "Reinventing Hollywood" for the NAB in 1992 and then co-wrote "Multimedia: Gateway to the Next Millennium" in 1993, "How to Break Into the New Hollywood" in 1995. Her latest book is "Cutting the Cord: Guide to Going Wireless" Que Publishing, June 2002. Schwarz is well known as a business writer and colu! mnist for more than 150 articles in such publications as: Business 2.0, Conferenza, Digitrends.net, 'Christian Science Monitor", 'Sales and Marketing' (SAM), LA Times and more. She was the chair and organizer for the first Paris, France Internet/ITV conference from 1995-1997, Digital Day LA , 1993-1996 and is a popular keynote speaker at such conferences as the Invention Convention and the San Diego Computer Fair. She specializes in developing partnerships and alliances for emerging entertainment and new technologies.