Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Thursday, May 8th 12:50 PM - 2:00 PM Track III: Social Networks - The Future of Advertising, Marketing and Brand Building Rebecca Weeks, Director of Business Development, Real Girls Media Mica Scalin, Social Media Manager, Showtime Networks Michelle Madhok, CEO, SheFinds.com and MomFinds.com Todd Greene, COO and Co-founder, Trusted Opinion Geoff Cook, CEO, MyYearBook Josh Walker, Chief Executive Officer, CityVoter, Inc. Ryan Okum, President, StreetWise Concepts +Culture David Levy, VP, Strategic Partnerships, SocialVibe.com, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Rebecca Weeks, Director of Business Development, Real Girls Media Network, Inc: Rebecca is known as one of the top influencers and thought leaders in the interactive media industry. She is the director of business development at Real Girls Media Network, Inc., where she leads content acquisition, partnership development and syndication in an effort to build the leading online destinations for women. In her first six months, Rebecca confirmed 138 content and co-marketing partners. Recently she built and launched the company’s exclusive Ad Network. She currently sits on the Boards of 10 Percent Solution (www.10percentsolution.com) and Social Fabric Corporation. Previously, she was content director at iMedia Communications (www.imediaconnection.com), the premier publisher and events producer for educating digital marketing and media professionals. She also contributed over 75 articles on trends and best practices in the interactive media industry. Prior to iMedia, Rebecca worked as an investment banking analyst at Robertson Stephens, where she analyzed and forecasted revenues of emerging markets and industries. Michelle Madhok, Founder, SheFinds.com and MomFinds.com: Online publications distributed via e-mail and blogs that help busy women everywhere shop the web for the latest beauty and style finds. A widely regarded expert in online shopping, Michelle is also the style columnist for and a contributing editor for MSN Shopping, Lifetime and Yahoo Shopping. Her style and shopping tips have been featured in numerous newspapers and magazines, radio and television interviews, including Metro newspapers in New York and Boston,Women's Wear Daily, The Tyra Banks show, NBC, Investor's Business Daily, The Chicago Tribune, The New York Post, and the Washington Post. Prior to launching SheFinds, Michelle enjoyed a career in new media. First, she was the Director of Entertainment Marketing for CBS Broadcasting New Media and then she was the Group Director of Editorial Products for women and oversaw all content for women at AOL. Michelle has a BS in Communications from UC Berkeley and a MS in Marketing from Northwestern University. Todd Greene, COO and Co-founder, TrustedOpinion.com: Greene drives product strategy, marketing, and operations for the company. Greene has boot-strapped and held senior positions at successful Internet technology and SAAS companies for over twelve years. Prior to Trusted Opinion, Greene led operations at social/local shopping site Cairo.com (now Glimpse), while also providing product strategy consulting to clients such as PrismVision, VeriSign, and Selectica. He previously co-founded CascadeWorks, an enterprise SAAS company; sold to Elance in 2003 after raising $17.1M from NEA Associates and Kennet Capital. In the mid-90s, Todd left Price Waterhouse to become one of the first employees of NetDynamics (acquired by Sun Microsystems in 1998) as the Director of Professional Services. Greene earned a B.S. in Computer Science from San Diego State University in 1993. Josh Walker, Chief Executive Officer, CityVoter, Inc.: Josh Walker founded CityVoter in 2005 to help local business owners get greater exposure online. Josh conceived the CityVoter platform, a network of online guides that acknowledge the best local businesses across the country. Under Josh’s leadership, CityVoter works with executives at leading media companies to help them build tighter connections with their communities and generate new online revenue streams. The company continues to keep the local business owner top of mind as CityVoter expands nationwide. Prior to founding CityVoter, Josh was an Entrepreneur-In-Residence at General Catalyst, an early-stage venture capital firm in Cambridge, Massachusetts. He joined General Catalyst after more than seven years at Forrester Research, a leading technology market research firm. At Forrester, Josh launched one of the fastest growing products in Forrester's history and served as the Vice President and Director of the Consumer Markets research group. Ryan Okum, President, StreetWise: Okum, a recognized industry leader in social marketing, is responsible for overseeing marketing, strategic planning and overall business development for StreetWise. Okum is also responsible for managing bottom-line financial performance and pursuing growth opportunities. Okum joined the company in 2003, and has worked with a myriad of StreetWise’s leading brands, including Coca-Cola, Nokia, EB Games, Activision, Warner Brothers, Live Nation and FUEL TV. In his former role as vice-president interactive entertainment, Okum was responsible for leading the company’s video game division, which has an impressive roster of leading brands such as Activision, Atari, Capcom, Namco, NCsoft and Ubisoft. Prior to joining Streetwise, Okum was the co-founder of Shine.com, Inc., a leading venture funded technology company that assisted non-profit organizations with online fundraising and corporate clients with the automation of workplace giving systems. In 1999, he lead Shine.com through its’ acquisition by Charity Online, Inc. Okum grew up in Encino, CA and is a graduate of The Buckley School. Okum attended the University of Southern California where he studied Marketing and Religion. David Levy, Vice President of Strategic Partnerships, SocialVibe: David Levy is co-founder and vice president of SocialVibe. He works with brands and their agencies to plan, execute and measure social networking campaigns within the SocialVibe marketplace. He also manages key relationships with charitable organizations and facilitates their involvement within the SocialVibe community. Before joining SocialVibe, David was with Bainbridge Capital, a merger and acquisition advisory firm. David was responsible for client management, business development and deal execution within the new media and technology space. David earned a BS in Management Science from University of California, San Diego. Geoff Cook, CEO, myYearbook: Geoff Cook is now the CEO of his third multi-million dollar Internet enterprise, all grown from zero traffic and zero revenue to significant market-leading properties. In 1997, at age 19, Geoff founded EssayEdge.com and ResumeEdge.com from a Harvard dorm room. Geoff has been featured in Wired, Rolling Stone, ABC News, CNBC, USA Today, and was named to the Inc. “30 under 30” List. His Wired feature outing himself as a Dorm Room Entrepreneur at Harvard helped lead Harvard to lift its centuries-old ban on dorm room entrepreneurship by the next school year. Upon graduation from Harvard, Geoff grew EssayEdge and ResumeEdge to 500+ editors and $5+ Million in revenue with profits of $1+ Million per year. Each property dominated their respective niches: admissions essay and resume writing help. Through Geoff’s efforts, ResumeEdge became the exclusive resume writing partner of Yahoo! HotJobs and the Wall Street Journal’s career site. Geoff sold his company to The Thomson Corporation where he led the Consumer Market Group for a Thomson Learning division, departing Thomson in 2005. In 2005, Geoff became the CEO of myYearbook, joining forces with myYearbook’s teenage founders -- Catherine Cook, age 15, and David Cook, age 16 -- Geoff’s sister and brother. Geoff was instrumental in raising $8 million in angel financing, venture capital, and venture debt to build the young company into the US teen social networking leader. Geoff has an A.B. in Economics from Harvard. He lives in Pennington, NJ with his wife Kerri and little baby, Madeline.