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For Additional Video Sessions, Click Here Digital Hollywood Thursday, May 8th 12:50 PM - 2:00 PM Track II Personalized TV: Exploring the True Power of IPTV Philip Hodgetts, President and CEO, OpenTV Networks Andy Addis, Executive Vice President, Marketing, Hillcrest Labs Gianluca Ferremi, Chief Marketing Officer, ESPRE Solutions Tony Naughtin, CEO, Grid Networks Anthony Bontrager, Vice President, Business Development, Onecast, Inc Ben Mendelson, founder & President, Interactive Television Alliance Dan Chu, Principal, Altman Vilandrie & Company, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Philip Hodgetts, President and CEO, opentvnetwork.com: Mr. Hodgetts is a corporate manager with over 20 years of experience in gourmet food manufacture, promotion and distribution; university textbook retailing; digital video production; video-based educational design and production; and education systems and software development. Before joining the Open Television Network he was employed by Intelligent Assistance, Inc., a small company specializing in software and content for "on the spot" training for digital content creators around RSS distribution. While in Australia he was a Fellow of the Australian Institute of Company Directors—the highest level of membership, which requires that the member has "had five years experience as a director of a significant company or a government business enterprise.” His communications skills—so important to the marketing of OTN—became so renowned, through countless publications as well as his DigitalProductionBuzz podcasts, that he’s been the keynote speaker at such prestigious events as the Emmy Technical Achievement program and last year’s National Association of Broadcasters (NAB) convention. His responsibilities for the OTN will include implementing the strategic direction, planning and business management, and representing the company to the board. Initially, he will also have responsibility for marketing. James Mathers, President of the Digital Cinema Society, described him best when he recently wrote “Philip is at the forefront of digital postproduction and distribution.” Mr. Hodgetts got there through more than 25 years experience in writing, producing, directing, editing and motion graphic design across the entire production spectrum  - education, corporate, documentary and National TV commercials. In the process his communications skills – so important to the marketing of OTN - became so renowned through countless publications as well as his Digital Production Buzz Internet talk radio show, that he’s been the keynote speaker at such prestigious events as the Academy of Television Arts and Science's NEXT TV Symposium and last years National Association of Broadcasters (NAB) convention. As for his effectively implementing the advanced strategic planning within this proposal, who better than one described by Bruce Nazarian, President of the DVD Association, as someone who “continues to be a leading-edge thinker, and prognosticator of advances in our industry.” In short, Mr. Hodgetts not only knows where we are going but how to get there. Mr. Hodgetts' unique blend of business experience, years of industry leadership in digital production and distribution, and a position at the forefront of developing RSS-driven digital distribution. Andy Addis, Executive Vice President, Marketing, Hillcrest Labs: Andy Addis is responsible for marketing, product development and business development for Hillcrest Labs and its groundbreaking technology that re-invents how content is presented and navigated on the television and across a host of consumer electronic products. Andy brings to Hillcrest more than 20 years of marketing and product management experience, much of it focused on the launch of innovative new products. Prior to Hillcrest, Andy was a senior vice president at Comcast, responsible for marketing and new products. While there he played a lead role in new product strategy as well as development, deployment and marketing for Comcast’s most innovative video products, including video-on-demand (VOD), high definition television (HDTV), and digital video recorders (DVRs). He was also involved with Comcast’s user interface strategy and requirements definition. He has also managed established businesses and launched new products at Kraft Foods and AT&T. He has been recognized numerous times in his career for leadership and innovation, including CableFax’s “100 Most Influential People (2004),” Cable and Telecommunications Marketing Association’s TAMI Award (2003), and Advertising Age’s “Top 100 Marketers (1991).” Andy earned a Bachelor’s in Economics from Lafayette College and an M.B.A. from the University of North Carolina’s Kenan-Flagler Business School. Gianluca Ferremi, CMO, ESPRE Solutions: With a bachelors degree in Information Science from the University of Torino, and a Masters in Information Technology and Telecommunications from the Polytechnic University of Torino, Mr. Ferremi relocated to America to work as member of the technical staff of a telecommunications start-up. He joined Sun Microsystems in the spring of 1998, and worked from their Paris office as a pre-sales Systems Engineer. Relocating to Barcelona in 1999, Mr. Ferremi covered the position of Business Development Manager for Broadband and DTV for the EMEA region, until September 2005 when he became responsible for developing and managing the Video and Media markets, worldwide, for Sun. In January 2008, Mr. Ferremi became Chief Marketing Officer for ESPRE Solutions. Dan Chu, Principal, Altman Vilandrie & Company: Dan is a Principal with Altman Vilandrie & Company (AV&Co.), where he has worked since 2003. His key areas of expertise include marketing strategy and optimization, business case development, strategy development, M&A advisory and due diligence for private equity funds and hedge funds. Dan is an expert in wireline, Internet, and wireless technologies. Recent client engagements include strategy work relating to multi-platform advertising, video and content strategy, Web 2.0 applications, social networking, and marketing plan development. Dan is also immersed in telecommunications industry consolidation, where he has conducted a number of strategic and financial due diligence projects for financial and strategic buyers. Prior to joining AV&Co., Dan was a consultant with CSMG. Before that, he worked with American Management Services (AMS), a technology consulting group. He received a Bachelor of Arts degree in Political Economy from Williams College. Anthony Bontrager, Managing Partner, Axis Partners, LLC, VP, Business Development, Onecast, Inc.: A recognized veteran in telecommunications, broadcasting and interactive media, Anthony Bontrager is currently Managing Partner with Axis Partners, LLC a digital media consultancy and head of Business Development at Onecast, Inc. a stealth mode digital media company backed by wireless pioneer Craig McCaw. Prior to Axis and Onecast, Anthony was President and CEO of Broadstream Communications, Inc., a company he co-founded to create the telecommunications industry’s first virtual head-end and middleware service for IPTV delivery. Under Anthony’s leadership, Broadstream was the first company to secure the largest library of IP-content rights from companies such as NBC-Universal, Disney/ABC, ESPN, Starz, Discovery, Fox, Turner Networks and others. Previously, Anthony was General Manager at Fisher Pathways, Inc. (a division of Fisher Communications, Inc.), where he oversaw programming origination and satellite and fiber re-distribution of television and video content for companies such as ESPN, The Portland Trail Blazers, CNN and others. Anthony’s telecom career began during the early days of PCS systems deployments and continued with Advanced Radio Telecom Corp. where, as Vice President of Real Estate, he oversaw the acquisition of over 800 million square feet of telecommunications facilities in the United States, London and Scandinavia. Anthony sits on the advisory boards of NDR Media, Inc. and SATCON; and the board of directors of Alexandria Investment Company. Anthony is a member of the Academy of Television Arts and Sciences - Interactive Media Peer Group and Film Group, and is a past member of the National Association of Broadcasters (NAB) and World Teleport Association (WTA). Anthony is also a co-author of Washington State’s wireless siting policy. Tony Naughtin, CEO, Grid Networks: Tony Naughtin brings 25 years of leadership experience to GridNetworks. Since 1991, he has focused on building innovative network technology companies, and in the process has built productive relationships with premier customers, alliance partners, venture capital firms, and investment banks. In 1996 Mr. Naughtin co-founded Internap Network Services Corporation (NASDAQ: INAP) where he served as President and CEO until August of 2001, took the company to a $110 million run rate, and completed two successful public stock offerings. Mr. Naughtin has served as a director on the boards of a variety of public and private companies including: Internap (Atlanta); Counterpane Internet Security, Inc. (Mt. View) - now a subsidiary of BT; GraniteEdge Networks, Inc. (Bellevue); GoAhead Software (Bellevue); Fine.com (Seattle); and most recently GridNetworks. In addition, he has been involved with the Washington Software Alliance (WSA) as both a Director and Vice-Chairman since 2000, and was a founding director of the Center for Innovation and Entrepreneurship at the University of Washington School of Business. Mr. Naughtin started his career in the early 1980s with Cablevision Systems Corporation. He holds a B.A. in Communications from the University of Iowa and is a graduate of the Creighton University School of Law. Ben Mendelson is the founder and president of the Interactive Television Alliance, an independent trade association representing the broad interests of the entire iTV industry. He is also the co-founder and sr. partner in 2degree Partners, a management consultancy involved in iTV, Direct Response TV, and integrated online services. Ben has been an innovator in developing interactive "t-commerce" applications and has been involved in New Media marketing from its earliest days. He was a founding member of Digital Bayside and the Addressable Media Coalition and has held leadership positions in various organizations, including the Electronic Retailing Assoc. (ERA) and the Assoc. of Interactive Media (AIM). In January 1994, he started one of the first commercial Internet companies, where his clients included Sony Pictures, HBO, House of Blues, Philips Media, and Graham Nash. In 1996, Ben created the Internet Services Division for Curtco Freedom Publishing, where he designed online versions of various magazines including HomeTheater, Entertainment@Home, and Mobile Computing. In 1999, he developed the Internet division for Williams Direct, a full service Direct Response TV (DRTV) advertising agency. Later that year, Ben was hired to head the Internet program for the Electronic Retailing Association, the primary trade organization for the DRTV industry. In April 2000, Ben became VP of Business Development for the Winterberry Group, a research based consultancy that specializes in Direct Marketing; his focus was integrating iTV / DRTV and developing new business models. Prior to his Internet experience (from 1982 - 1991), Ben was the owner and director of LAPA (L.A. Art Photographers Association), an art gallery and resource center for commercial and fine art photography. In 1992, he founded PhotoSource, a showcase, service bureau, and training center for digital imaging. Ben has long established relationships with EarthLink, Netscape/AOL, and WebTV/MicrosoftTV along with Liberate, OpenTV, Wink, QVC, HSN, and Guthy-Renker. He has taught at the American Film Institute(AFI), UCLA Extension, So. CA Institute of Architecture(SCIArch), L.A. Internet Group, and the Learning Annex. Ben writes a regular column for Response Magazine and has been published in MediaTrends, Digitrends, Retailing.org, and Entertainment@Home. He is on the advisory board of the American Film Institute (AFI) Enhanced TV Program and is a familiar speaker at many iTV, Internet, and Direct Marketing conferences.