Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Monday, May 5th 2:30 PM – 3:30 PM Track II - Reinventing Advertising Advertising NEXT: Social Networks, User Generated Video, Search, Blogs, IMs, Podcasts, Broadband and Mobile, - It's the Breakthrough Year! In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Anand Rajaraman, co-founder, Kosmix Jimmy Maymann, Chairman, GoViral Brad Davis, Senior Vice President, Advertising Sales, Disney Online, The Walt Disney Company Sherwood Stranieri, Director of Natural Search, SMG Search, Starcom MediaVest Group Marc Ruxin, SVP, Director, Digital Strategy and Innovation, McCann Worldgroup Christoph Stadeler, Chief Executive Officer, MRM McCann Relationship Marketing GmbH Todd Herman, Managing Director, Mediagasm, LLC, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Anand Rajaraman will be taking Venky's place as speaker on the panel. Anand is also a co-founder of Kosmix Kosmix Co-founder Anand Rajaraman has been on the Internet search forefront for more than a decade. Anand created and co-founded Junglee, the first shopping search engine Amazon acquired the company in 1998 for $250 million. At Amazon he created the search and marketplace business, today a key part of Amazon accounting for 30% of gross merchandise sales. Anand started Cambrian Ventures in 2000. Cambrian Ventures has successfully funded several start-ups, including Efficient Frontier, Kaltix (acquired by Google), Neoteris (acquired by Juniper), Transformic (acquired by Google), TheFind and Aster Data. Anand co-founded Kosmix in 2004. The company is dedicated to creating unofficial home pages for every topic on the Internet. Anand has invented several key tools in the Internet area and has published numerous research papers. He is a graduate of Stanford University and the Indian Institute of Technology. Jeff Burkett, Director of Advertising Innovations, WPNI: In this role, he develops and manages strategic advertising solutions that aim to monetize WPNI’s most innovative tools. From podcasts to blogs and mobile, Burkett works closely with the editorial, marketing, sales and operations staff of all  WPNI's online sites to leverage the potential of the Web, focusing on strategic sales initiatives that are well ahead of the curve. Burkett continues to spotlight the latest trends in advertising, capitalizing on WPNI’s multi-platform approach to news and information. Jimmy Maymann, Chairman, GoViral: Jimmy Maymann has 12 years of managerial experience within advertising, marketing and new media. He established the Internet consulting business NeatWork/Neo Ideo in 1995 and worked as Managing Partner until it was sold to Leo Burnett in 2000. He continued as strategic director in Leo Burnett with Nordic responsibility and was for a period Nordic Client Service Director in charge of Leo Burnetts major clients in Scandinavia. In January 2005 he moved to London joining Arc Worldwide/Leo Burnett, as a Global Discipline Head overseeing global accounts and developing new competences in emerging media. Jimmy has a Master in International Marketing and an Executive MBA from London Business School. Since 2006 he has been a partner of GoViral and in 2007 published the book “Welcome Media Youcracy, Goodbye Media Feudalism”. Brad Davis, Senior Vice President, Online Sales and Western Multimedia Leader, Disney Online/Disney Media Advertising Sales and Marketing Group: Brad Davis is senior vice president, online sales and western multimedia leader for Disney Online a division of the Walt Disney Internet Group, as well as the integrated Disney Media Advertising Sales and Marketing Group. In this position Davis oversees media sales efforts for all Disney-branded Internet websites, including the new Disney.com, Disney Family.com, FamilyFun.com, Wondertime.com, Movies.com and Go.com. Additionally he is responsible for all cross-media sales (cable, online, print and radio) for clients based on the West Coast. Davis has more than 20 years of experience in advertising sales. Prior to joining Disney Online, he served as director of sales at Comcast Spotlight, Washington, DC, the advertising sales division of Comcast Cable that serves more than 70 of the nation's largest DMAs. At Comcast, Davis was accountable for ad sales strategic development, tactical planning and implementation for the DC region. Before joining Comcast, he spent nearly a decade in online advertising with AOL, holding numerous management positions including vice president, sales and product training and vice president, local sales and marketing development. There, he supported key units such as Digital City, AOL Local including Mapquest and Moviefone, and AOL's Interactive Marketing. Davis also held positions at National Cable Communications and several local broadcast affiliates. He is an active member of the advertising community, with involvement in industry organizations including iMedia and IAB. Currently, Davis is member of IAB’s Sales Executive Council Board of Directors. Sherwood Stranieri, Director, Natural Search, SMG Search: At the forefront of search engine optimization for nearly a decade, Sherwood Stranieri has introduced top SEO agencies to innovative optimization techniques targeting both B2B and B2C markets in the financial, high-tech, manufacturing and healthcare sectors. Named director/natural search for SMG Search in 2007, Sherwood now brings his search expertise to the largest search operation inside Publicis Groupe. In this role, he leads a team of dedicated natural search experts in the development of natural search consulting capabilities, identifying and applying best practices, and ensuring their work is integrated with that of their counterparts in paid search. Previously, Sherwood had been search marketing director for Catalyst Online, a search engine marketing firm whose clients have included P&G and Pfizer. He launched his career in search marketing in 2000 at WPP Outrider. He has been a featured speaker/instructor for several industry organizations, including JupiterMedia, NCC, and the Direct Marketing Association. Sherwood received a bachelor’s of science degree in mechanical engineering from the University of Hartford. He lives in Boston, MA. Marc Ruxin, SVP, Director of Digital Marketing, McCann WorldGroup: Marc brings 15 years of experience in digital marketing, strategy, business development and planning to McCann. Before joining McCann, Marc was the COO of The Mill Group, running the North American divisions of The Mill and Beam.tv. Prior to The Mill Marc was the EVP of Strategy at Gyro International, the Vice President of Business Development at iVast and at Eveo, Inc., both VC backed next generation media technology companies. Before that Marc worked for WPP Group plc., where he was an MBA Marketing Fellow and ultimately lead West Coast new media strategy for the group. Before WPP, Marc worked in A&R at EMI Records. Marc has a BA from Hamilton College and an MBA from Columbia Business School. Christoph Stadeler, Chief Executive Officer, MRM McCann Relationship Marketing GmbH: In over 20 years Christoph has worked as a strategic thinker and visionary leader for marketing and integrated communications in the FMCG, Automotive, Telecom/IT and Media/Entertainment industries in Europe. Today at MRM Worldwide (McCann Worldgroup's Digital and CRM arm) he leads global clients like General Motors, Microsoft, L’Oréal, Nestlé and MasterCard into the digital brand engagement space. Christoph started his career as business consultant in 1988 working with Marketing Corporation and with The Boston Consulting Group where he consulted Fortune 500 companies in the automotive, banking and telecom industry in Germany before joining the Young& Rubicam CRM arm Wunderman in the mid-90's as CEO Germany & Central Europe. For five years at Y&R/WCJ he grew WCJ to be a market leader in its field, created the digital and data analytics capabilities and was leading the efforts in building the integrated Y&R/WCJ 360° offering and actively took leadership for clients like Ford Motor Company, Jaguar, Citibank and American Express. In 1999 he was appointed COO of Kabel New Media AG, one of the leading German and European Internet Services Companies where he was responsible for building the international footprint, acquiring and merging partner companies and leading international accounts like Mini.com, BMW.com. He the IPO in 1999 and in 2001 the company was sold to BBDO InterOne). Then in 2001 he worked for a London-based private equity firm on the portfolio side and turned around one of their major portfolio investments before moving over to join McCann Worldgroup in Germany in 2005 to lead the drive toward creating sustainable value for their clients through digital, mobile and holistic branding. Christoph is a firm believer that fundamental changes will happen at the intersection of Madison and Vine and that the fusion on creative and analytics will create a next generation of “always on” marketers. Christoph holds a master degree from the European Business School and is proud father of a 14 years old digital wizard. Todd Herman is Managing Director of the Technomedia think tank and anti-consultancy, Mediagasm, LLC. He is a recognized action-leader in disruptive advertising and media models which cross-breed traditional and new media. Most recently General Manager, Global Media Strategy and Monetization for Microsoft’s MSN, he crafted edge revenue models and company level strategies for engagement with traditional media companies. Prior to that, he served as General Manager of Media Experiences for MSN Entertainment at Microsoft; in 2003, he wrote the business plan for MSN Video, the leading Broadband Video product; as the ad industry evangelist for video, he inaugurated over 100 traditional TV brands into Internet Video and represented MSN in the TV Upfronts and created the MSN Originals series. Mr. Herman began working in streaming media in 1996. From 1997 - 2001, he served as Co-founder/CEO of theDial, (which became Loudeye Radio), the first Internet Radio Syndication platform. theDial provided offline music service providers and top 100 web properties with private labeled music and talk, patented technology and ad insertion. theDial introduced such major brands Microsoft, Sears, H&R Block and Folgers Coffee to Internet Radio advertising. He is a contributing writer to The Streaming Media Bible by Steve Mack (2002, Wiley & Sons), sits on the advisory board of Digital Hollywood’s Consortium: Hollywood and the Digital Consumer. Mr. Herman has been a featured solo speaker at Ogilvy’s Verge Summit, Ad:tech, The National Association of Broadcasters, Streaming Media East and West, Johnson & Johnson World-wide Media Days. In a life long ago, Mr. Herman was as a nationally known radio talk show host perhaps most remembered for contributing to the defeat of a sitting House Speaker in 1994. He is an exciting, provocative speaker on media strategy, new media audience dynamics, pop culture and the Internet as the story delivery device of the future – and, more importantly, the present.