Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Monday, May 5th 1:00 PM - 2:15 PM Track IV - The Personalized Media Experience – Mobile, Social Media & Search The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience The next generation mobile device has set a new threshold of design, elegance and features that all future mobile devices will be compared to. The Mobile Platform 2.0 will no longer be acceptable to the consumer as anything less. It is possible that a mobile device offer a specific feature – a communications tool or entertainment concept and specialize in just that – in other words, it is not clear that the Mobile Platform 2.0 be an all-in-one product. Nevertheless, the next generation devices have forever raised the bar for what all future mobile platforms must aspire to. In this session, we will address Mobile 2.0 – the features, the network capabilities and consumer expectations. Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Interactive Julie Lee, Vice President, Business Development, Universal Music Group Rob Greenlee, Podcast Programming and Marketing Lead, Microsoft, Zune John Hallman, Manager, Market Development, Video and Mobile Television, Motorola Jai Jaisimha, Vice President of Mobile Technology and Product Development, AOL Rick Doherty, co-founder and Director, The Envisioneering Group Sharon Wienbar, Managing Director, Scale Venture Partners, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Ad Business: He was previously Co-Founder and CMO of Enpocket, the mobile advertising technology and services company acquired by Nokia in October this year. At Enpocket, Jeremy also served two years as Chairman of the UK Mobile Marketing Association (MMA), where he led development of the first comprehensive code of conduct for the mobile marketing industry. Jeremy was previously Marketing Director and subsequently Managing Director of Engage Europe, the online media sales, analytics and technology company. Jeremy brings 20 years’ experience in publishing, broadcasting, ad agencies and online to the mobile medium. Julie Lee, Vice President, Business Development, Universal Music Group – eLabs: Julie Lee is Vice President of Business Development for Universal Music Group – eLabs, a division of the world’s leading music company, Universal Music Group (UMG). Lee leads business development activities for digital and mobile initiatives with third parties such as Apple, AT&T, Best Buy, Real Networks and Sprint, among others. She also works to create new inbound licensing opportunities for UMG artists. Previously, Lee was the head of Sales & Licensing for Universal Music Mobile – US, a division of UMG where she oversaw sales, licensing and business development activities for UMM-US. Prior to UMG, Lee was Executive Director, Business Development & Finance at Sony Pictures Digital where she launched and developed the company’s mobile entertainment business with distribution in over 20 countries. Lee has also worked at Global Crossing, Ltd and Ernst & Young. Lee is a graduate of UCLA, having earned joint BA, Business-Economics and MA, Economics degrees. Rob Greenlee, Podcast Programming and Marketing Lead for Microsoft’s Zune: He was recently a former Sr. Marketing Manager for Mobilcast Content Programming with Seattle-based Melodeo.  Melodeo is the maker of the Nutsie mobile music service and Mobilcast software platform that enables streams and downloads of podcasts to mobile phones at AT&T, Alltel, 3UK and Rogers (Mobilcast.com). Rob is a long-time host, producer and founder of the 8 year-old online radio program WebTalk Radio.  WebTalk was a nationally syndicated terrestrial broadcast radio show on 15 radio stations, XM and CNET Radio. WebTalk Radio was also the first broadcast radio program in the world to begin podcasting. Jai Jaisimha, Vice President, Mobile Technology and Product Development, AOL: Jai Jaisimha is responsible for all aspects of software development for AOL’s mobile products including Mobile AIM and AOL’s global WAP portal products. Jaisimha comes to AOL with more than 17 years of software development and management experience. Prior to AOL, Jaisimha was Vice President of Product Development for Medio Systems, a pioneer in the Mobile Search and Advertising space. While at Medio, Jai oversaw development teams that created and deployed industry leading text and voice-enabled search and advertising solutions for Verizon Wireless, T-Mobile USA, T-Mobile International, Telus Mobility, Sprint and others. From 2003 to 2005, while at Microsoft, he was involved in connectivity solutions development for the portable digital media device market, including handsets, for the Windows desktop OS. He was also responsible for a new line of business, which included solutions for Windows Media nomadic devices in the automotive space. Working with Nokia and other mobile terminal vendors, as well as a variety of automotive OEMs and suppliers he deployed Windows Media DRM, codec and connectivity technologies. As founder of ContentTone Systems, Jaisimha oversaw a startup focused on personalization and recommendation system technology, improving the premium-content commerce experience on mobile phones. During his more than five years at RealNetworks, Jaisimha led the company's entry into several new product lines focused on the embedded device, digital music and service infrastructure markets, including RealJukebox, RealServer, RealEncoder, and embedded versions of the RealPlayer product. For his research in multimedia content management and databases, document filtering and information retrieval at MathSoft, Inc. (now Insightful, Inc.), Jaisimha received research awards and grants from the U.S. Department of Defense, National Security Agency, National Institutes of Health, NASA and the NSF. Jaisimha has a bachelor's degree in Electronics and Communications from the Indian Institute of Technology, an MS in Electrical Engineering from Tulane University, New Orleans and a Ph.D. in Electrical Engineering from the University of Washington, Seattle. Sharon Wienbar, Managing Director, BA Venture Partners: Sharon invests in mobile, internet, and enterprise software companies at Scale Venture Partners, which she joined in 2001. Sharon sits on the Boards of Biz360, Facetime Communications, Glu Mobile, MerchantCircle, PlayPhone, Reply!com and Waterfront Media. Prior to Scale VP, Sharon spent 15 years at Critical Path, Amplitude Software, Adobe Systems and Bain & Company. Among her varied responsibilities, she directed marketing strategies and operations, integrated product and service businesses following acquisitions, managed the application of technology to Pacific Rim and European markets, and negotiated complex intellectual property licenses. Sharon holds a BA and MA in Engineering from Harvard University, and an MBA from the Stanford Graduate School of Business. Sharon also serves on the Board of Directors of the non-profit Myelin Repair Foundation. Rick Doherty, co-founder and Director, The Envisioneering Group: a two-decade old Seaford, NY Technology Assessment and Market Research Corporation. Before that, for thirteen years, Doherty was the Senior Technology Writer for Electronic Engineering Times, where he remains a guest columnist. Doherty is an electro-physicist who has garnered more than a dozen U.S. patents in computing, communications, medical electronics, high performance tooling and consumer electronics industry sectors along with dozens of international patents. During Doherty's 32 year career he has been Director of the Urban Vehicle Design Group at Pratt Institute, an engineer for Data General Corp., Chief Engineer of Lourdes Industries, Inc., founder and President of Optronic Labs and since 1983, co-founder and Director of The Envisioneering Group. There, he directs laboratory testing of technologies, products and services, oversees publication of the Envisioneering Newsletter, market research reports and provides senior executive counsel on market development and intellectual property protection, portfolio management and licensing opportunities. Doherty's prime focus is on researching and articulating the impact of advanced digital technologies, services, products, industry initiatives and standards efforts on consumers, industry and society. Doherty is a 31 year member of the Institute of Electrical and Electronics Engineers and is active with its Biomedical Engineering, Solid State Circuits Society , Consumer Electronics Society, Broadcast Engineering, Magnetic Technology Society, Technology & Social Policy and other I.E.E.E. societies. This is his eleventh year as a planning director for the International Conference on Consumer Electronics. Doherty is also a member of the Society for Information Display, Society of Motion Picture & Television Engineers and many other technology & professional business industry associations. In addition, Doherty has been a co-chair of, and presently sits on several cross industry standards associations and technical working groups, spanning consumer digital electronics, communications, digital media and computing architecture definition groups. He is called upon by the industry to organize and chair panels at trade conferences and technical symposia more than a dozen times each year. Amongst his many industry awards, Doherty has been cited by the International Television Association for his many years of technology coverage of digital video design and engineering trends, and is the writer most cited by the Congressional Office of Technology Assessment for detailed features on the evolution of America's Digital TV system. Doherty also assisted Dr. Richard Feynman, NASA and Congressional researchers in the Shuttle Challenger accident investigation at the Kennedy Space Center, Johnson Space Center and many NASA contractor sites. In 2003, Doherty was nominated to and accepted a multi-year position on the Presidential Medal of Technology Award Selection Committee, reporting to the White House and Department of Commerce. Acting as an independent resource on the impact of digital and internet technologies on the consumer, society and business, Doherty is quoted frequently for his opinions on new technologies by CNN, CNBC, Fox News and by numerous American and international industry trade and daily business publications, including the Wall Street Journal, NY Times, Washington Post, LA Times, Newsday and the San Jose Mercury News. Doherty is married and resides in Seaford, NY with his wife and two daughters.