Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Monday, May 5th 1:00 PM - 2:15 PM Track II - Reinventing Advertising Deconstructing Advertising: Making Choices in a Universe of Limitless Choice: Broadband, Social Networks, Mobile, TV, Cable, Games, VOD & ITV In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV. As the consumer is being both barraged by content and choice, he/she is invariably being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move ever forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base Stephanie Sarofian, SVP, Managing Director, Brand Content Platform, D I G I T A S Tim Hanlon, Executive Vice President, Ventures, Denuo - A Publicis Groupe Company Ramiro Sanchez, Director - Reuters Consumer Media David Laux, Global Executive, Games & Interactive Entertainment, IBM Wing Pepper, EVP, Global Account Director on Microsoft, MRM Worldwide Michael Kurtzman, Managing Director, Sybase 365 Adam Stewart, Vertical Director, Media & Entertainment Group, Google Gary Hebert, Senior Product Planner, Windows Media Center, Microsoft Charlie Symmons, Senior Manager, Information Management Accenture Media & Entertainment Industry Group, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company: Tim Hanlon is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California. Charlie Symmons - Senior Manager, Information Management Accenture Media & Entertainment Industry Group: Charlie Symmons is a digital content luminary with more than 12 years of experience across an extensive array of M & E businesses. As the leader of many ground-breaking digital content initiatives, Charlie draws upon his unique blend of experience from one of the world's foremost music labels, a leading UK broadcaster, a major online news provider, and a leading mobile content portal. Charlie is best known for his unique use of existing and nascent technologies to enable advertisers, content providers and technologists alike to rapidly implement new delivery channels for the distribution of exciting new content to the marketplace. Charlie easily shifts from the role of chief strategist to working hands on as a deeply skilled technologist. With his impressive technical skills Charlie has implemented Rich Mobile Internet applications driven from Service Orientated Architecture. Charlie's clients in all M&E industry segments have enjoyed enhanced revenues and increased site traffic and usage as a result of his strategic initiatives. Charlie is a Senior Manager in Accenture Media & Entertainment Industry Group. Charlie also leads Accenture's Digital Advertising and Analytics Practice, in this role he advises clients on ways to extract more value from their online and mobile assets through advertising, targeting and search. Charlie graduated from Edinburgh University, Scotland and currently resides in London. Ramiro Sanchez, Head of Product, Reuters Consumer Media, Americas: Romero Sanchez oversees the launch and implementation of Reuters products across all digital platforms (online, mobile, video and digital signage). Ramiro has a wide range experience in the media, internet and mobile markets, including enabling new technologies to improve subscriber-based or ad-supported business models. At Reuters, Ramiro is responsible for content programming, ad strategies and cross-platform ad solutions, as well as increasing audience engagement. Ramiro works extensively with clients, agencies and Reuters editorial team to develop groundbreaking ad solutions that maximize revenue while optimizing user experience. Prior to joining Reuters, Ramiro worked at AOL, where he was responsible for developing audience engagement and retainment through the use of pricing strategies. Preceding AOL, Ramiro was a consultant for several years at The Boston Consulting Group, where he was involved with global strategy projects for several media and consumer services, including several of the world’s largest multi-media companies. Ramiro holds B.S. and M.S. degrees in Engineering from ITBA (Argentina), and an MBA from UC Berkeley. He is fluent in Spanish, Portuguese and English, and has an intermediate knowledge of French and Italian. Michael Kurtzman, Managing Director, Sybase 365: Michael Kurtzman, Managing Director, Sybase 365: Michael Kurtzman has spent the past decade driving strategy at the leading edge of wireless entertainment, advertising, and applications. As Managing Director for Sybase 365, Kurtzman drives the planning and execution that provides clients with a comprehensive mobile offering including advertising, messaging, and marketing. His team manages relationships with global media and content firms, including online companies, entertainment and media firms, and branding and marketing agencies. Under Kurtzman’s direction, Sybase 365 has enabled hundreds of major brands and content owners to integrate compelling mobile advertising and marketing components into their overall mix, delivering measurable results. Prior to Sybase 365, Kurtzman was vice president of sales and marketing for Versaly, a leading mobile brand management company. Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than 8 billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world. Gary Hebert, Senior Product Planner, Windows Media Center, Microsoft: Gary Hebert is responsible for planning and incorporating advertising features and capabilities into Windows Media Center, part of Microsoft’s Connected TV initiative. He has over 10 years experience leading the development of digital marketing solutions and has served on the IAB’s Digital Video Committee, Rich Media Task Force and Measurement Guidelines Task Force. In his role with Windows Media Center, Gary works closely with agencies and clients to provide guidance and direction for monetizing the integration of broadband and broadcast video within the Windows Media Center application. Prior to joining Microsoft, Gary worked at the Walt Disney Internet Group, where he managed advertising revenue operations in support of ESPN.com, ABC.com, ABC News.com and Disney Online. Gary holds an MBA from the University of Washington, Foster School of Business. Adam Stewart, Vertical Director of Media & Entertainment, Google: As Vertical Director of Google's Media & Entertainment group, Adam oversees all aspects of the company's marketing and advertising relationships with the media and entertainment community. He works directly with marketing decision-makers in the TV, movie, gaming, music and web publishing industries to develop unique integrated marketing strategies. With more than 16 years experience in advertising sales and sales management, Adam managed a national sales team for one of the largest U.S. cable companies, where he developed sales strategy and built strong relationships in the sales, advertising, branded entertainment and production communities in New York, Chicago and Los Angeles. Prior to joining Google, Adam was Vice President of National Sales for Screenvision, where he was primarily responsible for spearheading media-based advertising and content deals across multiple industries. Earlier, Adam was Senior Vice President, National Sales Manager of Discovery Communications, where he was responsible for advertiser content integration, sales strategy, network positioning, earned value marketing opportunities, branded entertainment and business plan management for Discovery Channel, TLC, Animal Planet, Travel Channel, Discovery Health and BBC America. Adam earned a BA in Communications Arts and Sciences from the University of Southern California.