Special Event
P2P & VIDEO CONFERENCE
DCIA Special Event
Monday, October 27, 2008
Loews Santa Monica Beach Hotel, Santa Monica, CA

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Monday, October 27
9:30AM – 10:00AM
Continental Breakfast

10:00AM - 10:15AM
P2P FOR VIDEO
Marty Lafferty,
CEO, Distributed Computing Industry Association (DCIA)

10:15AM - 11:00AM
VIDEO CONTENT PROTECTION
Strategies and Tools – Copyright Infringement Deterrence or Prevention through Enforcement
What approaches are the most effective today in protecting video content being distributed in an authorized manner with P2P? What are the relative strengths of digital watermarking, fingerprinting, metadata filtering, and other digital rights management (DRM) techniques? How can unlicensed content that has been released into an open file-sharing environment be reclaimed?
Panelists:
Chris Gillis, Director of Sales, MediaDefender
Peder Jungck, CTO, Cloudshield
Gerry Kaufhold, Principal Analyst, Reed Business
Neerav Shah, VP, Business Development & Strategy, Verimatrix
TBA
Moderator:
Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

11:00AM – 11:45AM
KEYNOTE ADDRESSES
Robert Levitan, CEO, Pando Networks
Barry Tishgart, VP of Internet Services, Comcast
Michael King, CEO, Abacast

11:45AM – 12:30PM
P2P TECHNOLOGICAL ADVANCEMENT
Quality and Efficiency – Instant High-Definition Delivery or Deprioritized Low Resolution Transmission
What P2P or hybrid peer-assisted approaches are the most effective in maximizing the reliability and speed of delivery for high-value video content? What approaches are best for reducing transmission costs and use of network resources for more disposable videos and are these mutually exclusive? What new approaches, from content acceleration to bandwidth utilization currently show the most promise?
Panelists:
Eitan Efron,
VP of Marketing, Oversi
Kshitij Kumar, CEO, TellyTopia
Walter Leaphart, CEO, Music Intelligence Solutions
Alex Mashinsky, CEO, DigiMeld
Laird Popkin, CTO, Pando Networks
Moderator:
Limor Schafman,
Member Services, Distributed Computing Industry Association (DCIA)

12:30PM – 1:30PM
CONFERENCE LUNCHEON

1:30PM – 2:15PM
RIGHTS HOLDER REQUIREMENTS
Owners and Aggregators – Promotional Value or New Revenue Stream(s)
What do video rights holders require of P2P software distributors and hybrid peer-assisted content delivery networks (CDNs) in order to grant licenses? How is secure P2P being exploited by content owners today and what issues are still keeping it from reaching its full potential? Can the open file-sharing marketplace be harnessed for commercial purposes or is anti-piracy enforcement the only technologically sound approach?
Panelists:
Daniel Harris,
CEO, MediaPass Gigantic
Keyvan Peymani, COO, Nettwerk Music Group
Tim Street, Producer, Digital Entertainment
Moderator:
Sari Lafferty,
Business Affairs, Distributed Computing Industry Association (DCIA)

2:15PM – 3:00PM
KEYNOTE ADDRESSES
Kevin Bradshaw, COO, LimeWire
Kumar Subramanian, CEO, MediaMelon
Orang Dialameh, CEO, iVisit

3:00PM – 3:45PM
P2P CONTENT LICENSING
Private and Public Approaches – P2P Distribution for Video Rights Holders or Rewards for Copyright Enforcers
What are the various content licensing and market exploitation strategies that have been tried to date with respect to P2P distribution? How and why is collective licensing gaining traction in some geographic regions and should this be applied globally? What should the roles and responsibilities be for P2P companies, ISPs, CDNs, and other parties in an optimal but practical P2P music licensing regime?
Panelists:
Steven Masur,
Managing Partner, MasurLaw
Patrick Ross, Executive Director, Copyright Alliance
Patrick Sullivan, CEO, RightsFlow
Laura Tunberg, CEO, EM Syndication
Jeff Ulin, Of Counsel, Wilson Sonsini Goodrich & Rosati
Moderator:
Karen Kaplowitz,
Member Services, Distributed Computing Industry Association (DCIA)

3:45PM – 4:30PM
KEYNOTE ADDRESSES
Tom Patterson, CEO, Digital Containers
David Rice, VP of Marketing, Move Networks
Phill Robinson, CEO, Velocix

4:30PM – 5:15PM
P2P VIDEO REVENUE
Marketing & Monetization–Ad-Supported, or Subscription, or Paid Download Business Models
Is P2P better exploited for sponsor-supported or viewer-supported video business models in the short term? Are there hybrid approaches? How can contextual marketing and the social networking phenomenon be monetized?
Panelists:
Stephen Alstrup,
CEO, Octoshape
Arash Amel, Head of Broadband Media, Screen Digest
Paul Grusche, COO, Ultramercial
Rob Manoff, CEO, Jambo Media
Dave Toole, CEO, MediaMobz
Moderator:
Limor Schafman,
Member Services, Distributed Computing Industry Association (DCIA)

5:15PM – 6:00PM
FUTURE P2PTV INNOVATION
Solutions – Market Opportunities or Disruptive Previews of the Future
How can massive piracy of certain content in some markets be overcome so that these regions enter the global community for video distribution? Can P2P video business models be tailored for these opportunities or is P2P the problem? What technological breakthroughs for live, download, and enhanced P2P video content are on the horizon?
Panelists:
Philippe Benoliel,
CEO, MashON
Jonathan Lee, SVP, PiCast
Jeffrey Payne, CTO, GridNetworks
Jeremy Toeman, CEO, LiveDigitally
Moderator:
Sari Lafferty,
Business Affairs, Distributed Computing Industry Association (DCIA)

6:00PM – 7:00PM
NETWORKING COCKTAIL RECEPTION

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