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Digital Hollywood, October 27-30, 2008 Wednesday, October 29th 10:45 AM - Noon
Track IV: The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience The home entertainment experience is about one basic idea - to deliver more and varied media-rich content to the consumer - giving consumers what they want, when they want it. But the battle for this consumer sector is about to assert itself as a competition of technologies, more complicated than the older battle of the home PC vs. the TV. This is a world containing a new generation of TV sets, HD and games devices, wirelessly connected homes with connected PCs as well as a host of set-top box and DVR options. The next generation of home entertainment hardware, software and services will come into battle delivering HDTV, Internet, music, games, movies, plus innovative two-way communication and telephony services. This battle for the home will be a tremendous victory for both the consumer, the technology industries as well as for the entertainment industry. It presents the simple proposition that offering the consumer more and richer services in a competitive environment is the perfect formula for success. JT Taylor, Director, Product Marketing, Cisco, Service Provider Video Technology Group Patrick Cosson, Vice President of Marketing, VUDU Vic Odryna, Co-Founder and CEO, ZeeVee Nick Chakalos, Senior Director, Strategy & Business Development, Home & Network Mobility Business, Motorola Steve McKay, Chief Executive Officer, Entone Timothy D. Twerdahl, Vice President, Consumer Products, Roku Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
JT Taylor, Director, Product Marketing, Cisco, Service Provider Video Technology Group: JT Taylor is responsible for defining key marketing strategies and objectives for all subscriber-facing products. His role includes direction of the Subscriber Networks product and industry marketing efforts, including trade shows, advertising, and public relations, as well as cooperative and consumer marketing initiatives. Taylor joined Scientific-Atlanta in 2000 as a strategic marketing manager in Subscriber Network Systems and played a key role in the development of Scientific-Atlantas cooperative and consumer marketing programs. Taylor has lead the company wide consumer research efforts for the last five years with particular focus on consumer attitudes and usage of DVR, HD and Connected Home services. Taylor also led Scientific-Atlantas retail trial, testing the viability of selling HD set-tops and service through retail outlets.
Patrick Cosson is VUDUs Vice President of Marketing. Patrick is responsible for all aspects of VUDUs marketing execution including product marketing, branding, user experience, consumer education, channel marketing, and public relations. Prior to joining VUDU, Patrick was Vice President of Marketing at Slim Devices, maker of the Squeezebox and Transporter digital media adapters. In this role, Patrick led continuous sales growth and positive market response to Slim Devices products, culminating in the sale of the company to Logitech in 2006. Prior to Slim Devices, Patrick served as Executive Director of Product Strategy at AOL Music, where he drove product development and branding strategy for Spinner and Winamp music products. Previously, Patrick had a successful tenure at Creative Labs, where he was responsible for marketing communications and internet marketing.
Vic Odryna, Co-Founder and CEO, ZeeVee: Vic Odryna is co-founder and CEO of ZeeVee, a company that is bridging the last fifty feet between the computer and the HDTVs in the home. Vic most recently served as executive director of strategic planning for Idearc Media, home of Superpages.com and marketing services for small businesses. Prior to Idearc (a Verizon spinoff), he served as president and CEO of Inceptor, a leading provider of search marketing technology and services. Inceptor helped clients such as the Home Shopping Network, CVS, Best Buy and Lawyers.com achieve success online. While at Inceptor, Vic also served on an advisory council to Google in search marketing. Inceptor was acquired by Verizon in 2006. Previously, Vic was a senior vice president of global marketing for Avocent, the world leader in datacenter management products. While there, he led the creation of the Avocent brand, the result of a merger of two public companies. Vic joined Avocent with the acquisition of PixelVision in 1999. He founded PixelVision in 1991, a pioneer in flat panel monitor technology whose products can still be seen populating the NYSE trading floor. PixelVision quickly grew to be ranked #25 on Inc. magazines prestigious list of the 500 fastest growing private companies. Vic earned bachelors degrees in electrical engineering and computer science, as well as a masters degree in computer science from the University of Connecticut.
Nick Chakalos is Senior Director, Strategy & Business Development within Motorolas Home & Network Mobility Business. In this role, he directs strategy and business development for the multi-billion dollar Digital Video Solutions business. His key focus areas include end-to-end video, advanced advertising, and content portability solutions. Mr. Chakalos brings more than eighteen years of business management, product management, and business development experience in technology, Internet, and consumer electronics. Prior to assuming his current position, Chakalos directed Motorolas On Demand Video and advanced set top software solutions businesses. He joined Motorola through the acquisition of Ucentric Systems where he was vice president of business development. Before joining Ucentric, Chakalos managed the worldwide strategic marketing and business development of silicon and embedded software for digital cable and satellite set-top boxes at IBM. Previously, Chakalos directed product management activities for a line of interactive services and devices at Philips Electronics and served as product manager of embedded Internet solutions for cable, wireless, and telecommunications market segments at Spyglass. He began his career at Texas Instruments, where he held business, product management, strategy, and design engineering roles. Chakalos currently holds membership in the Cable and Telecommunications Association for Marketing (CTAM) and the National Association for Multi-Ethnicity in Communications (NAMIC). Chakalos earned undergraduate degrees in Engineering from Dartmouth College and a Master's of Business Administration degree from Babson College. His past speaking engagements include Digital Hollywood, Kagan, NAMIC, and EXH.
Steve McKay, Chief Executive Officer, Entone: Steve has focused his career on broadband multimedia services for the communications industry for nearly twenty years. Prior to joining Entone, Steve was the CEO of Ion Global, a pan-Asian systems integrator. Under his direction, Ion Global grew from 50 people in 1 country to over 1000 people in 10 countries. As part of a merger, the company went public on NASDAQ and later completed a $400M+ secondary offering. Steve also spent more than 12 years with Accenture (formerly Andersen Consulting). While at Accenture, Steve worked with some of the world's leading CATV operators and telcos on their broadband and interactive television strategies and deployments. Steve has sat on more than 20 company boards. He received his MBA with distinction from the Kellogg Graduate School of Management at Northwestern University and BS in Electrical Engineering from the University of Notre Dame.
Timothy D. Twerdahl, Vice President, Consumer Products, Roku, Inc.: Tim is a consumer electronics veteran, with a track-record of developing critically acclaimed and commercially successful products. Tim joined Roku from Netflix, Inc. where led Product Management for Netflixs Internet TV initiative. Prior to Netflix Tim was a Sr. Director in Motorolas Connected Home Group, charged with developing future set-top box concepts and next-generation television user interfaces. Before indulging his passion for television, Tim spent a number of years developing handheld consumer electronics at Palm, Inc., where he led the development of the first m-series and Tungsten products, and Tapwave, Inc., where he created the Zodiac line of multimedia and gaming handhelds. Tim started his career at Time Warner in the magazine and Internet groups where he led the business team for TIME Digital and crafted the initial business plan for EntertainmentWeekly.com in the early days of the Web. Tim earned his MBA from the Kellogg School at Northwestern University and his bachelors degree from Hamilton College. Tim also holds nine patents for consumer electronics products.
Rick Doherty, co-founder and Director, The Envisioneering Group: a two-decade old Seaford, NY Technology Assessment and Market Research Corporation. Before that, for thirteen years, Doherty was the Senior Technology Writer for Electronic Engineering Times, where he remains a guest columnist. Doherty is an electro-physicist who has garnered more than a dozen U.S. patents in computing, communications, medical electronics, high performance tooling and consumer electronics industry sectors along with dozens of international patents. During Doherty's 32 year career he has been Director of the Urban Vehicle Design Group at Pratt Institute, an engineer for Data General Corp., Chief Engineer of Lourdes Industries, Inc., founder and President of Optronic Labs and since 1983, co-founder and Director of The Envisioneering Group. There, he directs laboratory testing of technologies, products and services, oversees publication of the Envisioneering Newsletter, market research reports and provides senior executive counsel on market development and intellectual property protection, portfolio management and licensing opportunities. Doherty's prime focus is on researching and articulating the impact of advanced digital technologies, services, products, industry initiatives and standards efforts on consumers, industry and society. Doherty is a 31 year member of the Institute of Electrical and Electronics Engineers and is active with its Biomedical Engineering, Solid State Circuits Society , Consumer Electronics Society, Broadcast Engineering, Magnetic Technology Society, Technology & Social Policy and other I.E.E.E. societies. This is his eleventh year as a planning director for the International Conference on Consumer Electronics. Doherty is also a member of the Society for Information Display, Society of Motion Picture & Television Engineers and many other technology & professional business industry associations. In addition, Doherty has been a co-chair of, and presently sits on several cross industry standards associations and technical working groups, spanning consumer digital electronics, communications, digital media and computing architecture definition groups. He is called upon by the industry to organize and chair panels at trade conferences and technical symposia more than a dozen times each year. Amongst his many industry awards, Doherty has been cited by the International Television Association for his many years of technology coverage of digital video design and engineering trends, and is the writer most cited by the Congressional Office of Technology Assessment for detailed features on the evolution of America's Digital TV system. Doherty also assisted Dr. Richard Feynman, NASA and Congressional researchers in the Shuttle Challenger accident investigation at the Kennedy Space Center, Johnson Space Center and many NASA contractor sites. In 2003, Doherty was nominated to and accepted a multi-year position on the Presidential Medal of Technology Award Selection Committee, reporting to the White House and Department of Commerce. Acting as an independent resource on the impact of digital and internet technologies on the consumer, society and business, Doherty is quoted frequently for his opinions on new technologies by CNN, CNBC, Fox News and by numerous American and international industry trade and daily business publications, including the Wall Street Journal, NY Times, Washington Post, LA Times, Newsday and the San Jose Mercury News. Doherty is married and resides in Seaford, NY with his wife and two daughters.