Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Wednesday, October 29th 9:00 AM - 10:15 AM Track III: The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications Change and innovation is at the core of our industry. There is no turning back the clock. Traditional media now works with and embraces that change. There is a continual, if uneasy partnership between traditional media and the new technologies, but it continues as a powerful force forward nonetheless. Between the power of the web, social media and new forms of commerce, the entire daily life of the consumer, vis a vis the entertainment, communications and commerce experience is forever altered. The partnership between the traditional media and new media has created a new and interesting era in the relationship between the innovator and the established system – one that is open and generally encourages and rewards change. Sam Wick, General Manager of Userplane and VP of AOL Adam Wilson, SVP, Executive Creative Director of Consumer Engagement, McCann-Erickson Detroit Stephanie Quay, Director of Business Development, Meebo.com David Berkowitz, Director, Emerging Media, 360i Todd Greene, COO and Co-founder, TrustedOpinion.com Markus Almer, President and co-founder, Almer/Blank Art Chang, founder and CEO, Tipping Point Partners, Moderator Adam Wilson, SVP, Executive Creative Director of Consumer Engagement, McCann-Erickson Detroit: Adam Wilson joined the McCann Erickson in Detroit in May 2008 He has more than 10 years of experience in a broad range of both traditional and digital advertising, with expertise in automotive marketing. Wilson’s principal role is to help lead the agency’s efforts in fully integrating digital thinking as a primary consumer touch point for all of our clients of the Birmingham and Los Angeles offices, including Saab. Consumer engagement goes far beyond the Web, and so does Adam. He helps brands form deeper relationships with consumers by helping to create relevant multi-channel brand experiences, employing whatever media best suit the brand and its audience. Prior to joining McCann Erickson, Adam was Group Creative Director at Organic, Inc., where he led the Jeep brand with several ground-breaking integrated digital campaigns, including industry-leading social media and alternative media campaigns. Previously, Adam worked for Y&R on the Lincoln/Mercury account, BBDO on Chrysler and Jeep National Dealer business, Campbell-Ewald on Chevy National, American Cancer Society and Michelin, and for J.Walter Thompson on the Ford and Jaguar business. Adam’s awarding winning work includes: Caddys, D-Show finalist, Adweek “Best Use of Web 2.0”, WMAs, 2007 Effie finalist, 2007 Cannes Lions finalist and others. Stephanie Quay, Director of Business Development, Meebo.com: Stephanie Quay brings over 13 years of entertainment industry experience both above and below the line credits with her to Meebo. As director of business development she will be channeling that experience to expand and grow the company’s entertainment partnership program. Before joining Meebo, Quay held the position of site director at TV.com, where her accomplishments included taking the brand from inception to completion where it became the leading independent television online community, and information resource for today’s passionate TV fan. At TV.com, she spearheaded all industry relations, partnerships and business development while running content creation and acquisition for the brand. Prior to that, seeing a need for new distribution outlets for independent films and television programming, and the inevitable convergence between content and technology, Quay founded an IP-based Video-on-Demand company called Broadline Media Corp., where she served as CEO until May of 2005. Earlier in her career, Quay founded the independent production company Quantity Entertainment, LLC where she produced the film "The Last American Virgin" among others. She also created and manages a non-profit company called Films for Aid, Inc., which recently finished shooting a documentary feature entitled, The Relinquished in Senegal, West Africa. An industry veteran, Quay has worked both in front and behind the camera in over 20 productions in television and film, and received a nomination for a Hollywood Discovery Award in 2000 for her portrayal of a teen pop icon during the heyday of cult classics. David Berkowitz, Director of Emerging Media, 360i: David Berkowitz is Director of Emerging Media for 360i, leveraging his insight into the forefront of media trends to deliver strategic results for 360i's clients. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and search engine marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in DM News, MarketingProfs, iMedia Connection, and other publications. Mr. Berkowitz has spoken at MediaPost's OMMA events, the Magazine Publishers of America, The Wall Street Transcript's gaming conference, Frost & Sullivan's Internet Marketing Symposium, Digital Hollywood's Games & Mobile Forum, Ad:Tech, and eComXpo. He has also blogged extensively, contributing to MarketingVox, nowEurope, AdTechBlog, and others. He is frequently quoted online and in print on technology, advertising, and media trends. He graduated from the State University of New York at Binghamton and served on his alma mater’s Alumni Association Board of Directors. Todd Greene, COO and Co-founder of TrustedOpinion.com, drives product strategy, marketing, and operations for the company. Greene has boot-strapped and held senior positions at successful Internet technology and SAAS companies for over twelve years. Prior to Trusted Opinion, Greene led operations at social/local shopping site Cairo.com (now Glimpse), while also providing product strategy consulting to clients such as PrismVision, VeriSign, and Selectica. He previously co-founded CascadeWorks, an enterprise SAAS company; sold to Elance in 2003 after raising $17.1M from NEA Associates and Kennet Capital. In the mid-90s, Todd left Price Waterhouse to become one of the first employees of NetDynamics (acquired by Sun Microsystems in 1998) as the Director of Professional Services. Markus Almer, President and co-founder, Almer/Blank: Manages the external face of the company including business development, marketing and PR. Markus brings valuable entrepreneurial experience combined with proven leadership and international business skills. Building an interactive media agency over the past 8 years, he gained extensive experience in Internet technologies. As an Inventor of a patented Graphic User Interface he knows the market opportunities of Rich Media Applications. Markus is a Mentor at the Digital Content Lab of the American Film Institute and speaks frequently at events and conferences including Digital Hollywood, FITC Hollywood and the American Marketing Association. Markus is also co-founder of the Rich Media Institute in Los Angeles. He began his career in digital media in 1998 by introducing patented digital business card technology to the US market. Markus earned a Master’s degree in Business Administration from the University of Zurich. He grew up in Switzerland and currently resides in Southern California. Art Chang is the founder and CEO of Tipping Point Partners, an angel-stage venture capital firm. Tipping Point Partners is an active partner with the founders of companies that enable the relationship between audiences and their passions, via the Internet and mobile. Tipping Point Partners advises, invests in, and serves in management roles for startup companies and new divisions of established companies. Tipping Point Partners also makes connections to business partners and capital. And Tipping Point Partners helps accelerate expansion of U.S. Internet and mobile companies in Asia. Current portfolio companies include Haystack Media, the web-based service that facilitates the creation and syndication of personalized, branded music channels for music industry professionals and avid amateurs; Mobile Commons, a mobile information services company that allows customers to design, manage and launch SMS-based marketing, information, and interactive game applications; I Do Now I Don’t, a community/auction site for the 53% of Americans whose marriages have ended; PlaySpan, a communications and P2P trading platform for MMORPGs; Casebook, an enterprise social network for social services agencies; and Unzippd, a real estate social network built around a comprehensive listings service. Art also currently serves as the CEO of haystack.com.