Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Wednesday, October 29th 3:50 PM - 5:00 PM Track IV: Online Video: TV-Broadband Programming, Content & Advertising Innovation Video has finally reached into the merger of the entertainment, communications and technology revolution and making itself heard. Call it a Video Tipping Point, a video revolution or simply the next logical step in video to the consumer on all platforms, all the time, but something big is at hand. Video search is becoming the hot button topic and one must ask the question, what are they searching for? As broadband brings video to the consumer on any number of devices, there is no shortage of video content. From the billions of hours of already existing libraries, the daily output of the global news and content providers to the trillions of hours of "personal video," call them v-blogs, Video PodCasts, mobisodes or personal video chat, our universe is past the point of no return. We are now simply codifying the experience, giving it form and coherence. For those who are with us today, welcome to the party, because you will remember this tipping point moment forever. Jason Hirschhorn, President, Sling Media Entertainment Group Dmitri Ponomarev, Vice President, On Demand, TV Guide Network Jonathan Heller, Co-Founder and Co-CEO, FreeWheel Kevin Nalty, Video Producer and Artist, "Will Video for Food" Mark Dawson, Vice President, Programming Services, ActiveVideo Networks Alki David, Chairman & CEO, Filmon.com Mariana Danilovic, Managing Director, Hollywood Portfolio, Moderator Jason Hirschhorn, President, Sling Entertainment Group: The Sling Entertainment Group was formed to define and create even richer and more engaging experiences for Slingbox customers as well as their family and friends. Jason is tasked with delivering entirely new applications and services enabled by the Slingbox’s marriage of familiar TV programming and richly interactive web-connected devices. The Sling Entertainment Group is also chartered with managing Sling Media’s existing and future collaborative efforts with content creators, distributors and advertisers. Prior to joining Sling Media, Jason Hirschhorn was a Founding Partner at TripleH Media Advisors, a digital media consultancy. Before TripleH, Jason was Chief Digital Officer at MTV Networks. At MTV Networks, Jason was responsible for the company's digital media businesses and interactive strategy. Hirschhorn joined MTV Networks in March 2000 via the acquisition of his company, Mischief New Media, a leading web site design and content development firm he founded to serve the entertainment industry. Dmitri Ponomarev, Vice President, On Demand: Dmitri Ponomarev serves as Vice President, On Demand, for TV Guide Network. In this role, Ponomarev oversees development, programming and production for TV Guide Broadband, an advertising-supported video service widely available on the Internet, and TV Guide On Demand, a digital cable service available in 30 million homes nationwide. He is also responsible for programming content for TV Guide’s mobile video service. Under Ponomarev’s leadership, TV Guide Broadband, On Demand and Mobile deliver short-form entertainment programming that features premier content from TV Guide Network – from celebrity interviews to behind-the-scenes footage of today’s hottest TV shows – to original entertainment programming. Ponomarev led the creation of TV Guide Broadband in July 2006 and in just 18 months, the service retained distribution on TV Guide Online, AOL Video, YouTube, Hulu, Veoh, Comcast The Fan, thenewsroom.com, Zoogatv and Next TV, among others. In December 2007, TV Guide Broadband’s online plays grew to 3.3 million. Ponomarev has also been instrumental in securing TV Guide On Demand’s distribution with Cablevision, Cox, Charter, Mediacom, and Verizon. Prior to his appointment at TV Guide Network in 2006, Ponomarev served as General Manager of Interactive Platforms for TV Guide Network, the interactive horseracing network owned by Gemstar-TV Guide International. During his tenure, he was responsible for the development, day-to-day operations and marketing of TV Guide’s wagering platforms, including its web site, automated telephone betting system and iTV wagering application available on DISH Network. Ponomarev’s role within Gemstar-TV Guide International began in 2002. He was then appointed Director of Business Development and Strategic Planning. During this period, he was responsible for business and operational planning, and strategic development for the company’s cable and satellite businesses. Ponomarev holds a B.A. in Economics from UCLA and an M.B.A. with distinction from Harvard Business School. Mark Dawson, Vice President, Programming Services, ActiveMedia Group: Mark joined ActiveMedia Networks from Gemstar-TV Guide International, where he served as Director of Cross Platform TV Guidance Product Management, with responsibility for the successful launch of the My TV Guide suite of services. Prior to Gemstar-TV Guide, Dawson was involved in the launch of new products for Helio, a joint venture of SK Telecom and Earthlink to deliver video, music, data and community applications to mobile customers. He also has worked for companies such as FOX Sports Interactive Media, Microsoft, News Corporation and Twentieth Century Fox Home Entertainment’s FOX Interactive gaming division. Alki David, Chairman & CEO, Filmon.com - Alki David is a multi-faceted and dynamic business-man. Mr. David has built up his own self-made media group that includes London based ICM Models with Duncan Heath, 111 Pictures Film Sales venture with Elliot Kastner and most recently the 111Pix/Filmon VOD distribution portal. 111Pix/Filmon is the world largest aggregator of independent content in the World, boasting in excess of 14,000 titles ranging from how to’s, special interest videos, movies and television programming licensed from the Independent sector. With over 60 Content partners that include Granada, Canadian Broadcasting Company, Playboy, Rive Gauche to name but a few, 111Pix has developed its primary portal Filmon.com to exploit these titles across many platforms that include the Web, Set-Top Boxes, Mobile Phones and Operating System Media bundles. Furthermore, Filmon3d.com is a 3D virtual world in the look and feel of Beverly Hills where users to the free service are able to preview movies exchange movie info experience Filmon made content and buy movies through the Filmon Web Portal. Mr. David spends his time between his Wardour Street headquarters and his Greek island home of Spetses, where he has produced, directed and starred in several inependent movies and television shows including “Fishtales” with Billy Zane and Kelly Brook, “Killing Brigitte Nielsen” and “The Freediver.” Mr. David has also acted leading roles in several Studio movies and mini-series including “The Grid” for BBC/TNT, “Flight of Fury” for Sony Screen Gems and most recently “Baker Street Bank Job” alongside Jason Statham and Saffron Burrows. Current internet content productions include the World Record Freedive by Austrian diver Herbert Nitsch, who dived down to 214 Meters (712 feet) and back up on a single breath of air. In October 2007 Filmon.com publishes Miss Black Filmon and interactive beauty pageant website. Other developments spearheaded by David in the early 90’s include the Snow Java Browser with then San Francisco based World Wide Web Inc and Miss Internet 1995. Of Greek Cypriot origin, Mr. David is the heir to a fortune of the Leventis David dynasty who amongst their many business interests is the world’s second largest Coca Cola bottler in the world, Coca Cola Hellenic Bottling CCBC, producing and distributing Coca Cola products in twenty-eight countries around the World. Once in the shipping industry, Mr. David was on the board of directors who built up the once troubled Navios Maritime business and sold it off for a price in excess of $700 million USD. Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC: Ms. Danilovic is the Founder and Managing Director of Hollywood Portfolio, LLC, a developer, owner and operator of digital media companies. The Company focuses on cross-platform incubation and acceleration, assistance in securing funding from institutional investors, corporate and business development, content aggregation, branded entertainment, and revenue generating activities for digital media ventures. Through Hollywood Portfolio, Ms. Danilovic launched and helped develop several digital media companies and serves on the Advisory Board of ReframeIt, Pixsy, and CozmoMedia. Ms. Danilovic was the EVP Business Development for a digital signage company, NTN Buzztime, Inc. (AMEX:NTN) and VP Business Development, Content Aggregation and Programming for MediaZone, broadband video company owned by NASPERS media conglomerate. She also founded and directed the Digital Media Incubator at KPMG LLP, which developed about two dozen digital media companies. The companies Ms. Danilovic helped develop received institutional funding from KPCB, Sequoia Capital, Hummer-Winblad, Constellation Partners, Softbank, North Star Ventures, HP, and Intel. At KPMG, Ms. Danilovic managed the digital media M&A transactions and facilitated the sale of the Well to the Salon prior to its initial public offering. Prior to joining KPMG, Ms. Danilovic headed business development for Peter Guber’s Mandalay Entertainment. She also was part of the management team for the $60 million fund at Sony Pictures Entertainment that made investments in media companies worldwide. Ms. Danilovic also worked with Michael Milken’s Knowledge Exchange and at the Twentieth Century Fox International Television Group. Prior to attending business school, she worked in Product Management as well as Mergers and Acquisitions for Transamerica and SunAmerica. She previously served on the Board of Directors of Tim Draper’s Zone Club, the California Culture Net, VIC Network, and was a member of former Los Angeles Mayor Richard Riordan's Digital Coast Roundtable. Mariana earned a Masters in Business Administration from the Anderson Graduate School of Management at UCLA, and a Bachelor of Arts in Mathematics from University of California, San Diego. Kevin Nalts is a career marketer (formerly with Johnson & Johnson), and now is a Consumer Product Director at a Fortune 100 company. By night he’s “Nalts,” one of YouTube’s most prolific video creators, and a top-10 “most subscribed” YouTube comedian. A self-proclaimed “Viral Video Genius,” Nalts speaks, consults (see “hire Nalts“) appears on television, and writes about the convergence of marketing and online video here at www.WillVideoForFood.com. He has created more than 650 videos that have been viewed on online-video sites more than 26 million times, and include the popular “Farting in Public,” which was featured by YouTube has been viewed more than 4 million times. He and his online videos have won numerous awards, and have appeared on CNN, ABC, BBC, Fox, NBC’s Today Show, and CBS News. He speaks about viral video marketing at industry and corporate events (AdTech, iMediaConnections, DIY Film Festival). He recently wrote about online-video marketing for Advertising Age, and authored “How to Become Popular on YouTube Without Any Talent,” (as published via TechCrunch). He has created sponsored videos for such brands as Mentos, Holiday Inn, GPSManiac, Cox Communications, DoMyStuff and Crowne Plaza (see “hire Nalts“). Nalts recently accepted the International Radio and Television Society “Foundation Award” on behalf of YouTube’s Community, and is a YouTube Partner. Nalts lives with his wife and four children in Pennsylvania. Jonathan Heller is Co-Founder/Co-CEO of FreeWheel. With more than 10 years of experience in the online advertising arena, Jon knows every detail of how media businesses and ad networks operate. His experience includes six years as the Operating Officer of the DoubleClick Media Network, the largest brand advertising network in the world, followed by positions as COO/CFO of Visible World and VP/General Manager at Yahoo!. These roles allowed Jon to master the art and science of making online advertising work at scale. He has specialized throughout his career in everything from operations to new market development to acquisition assessment. Jon received his MBA from the University of Chicago and his B.S.E from the Wharton School.