Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Wednesday, October 29th 3:50 PM - 5:00 PM Track I: The Television and the PC-Mobile: Technology and Content that Bridge the Digital Consumer Experience The combination of the TV, the set-top, the broadband connection and digital video recorder is breaking down the barriers of TV viewing experience. Every player in the entertainment and technology food chain – from content owner to middleware and headend operator, to the subscriber service provider and finally to the CE manufacturer, all play an equally key role. The idea that consumers might use a TV, demanding personal and enhanced video services, as they do a computer has arrived – and it is our job to make the future happen today. In the near future, viewers might be watching a football game and at the same time, on a second window on the TV, that viewer might also be shopping for tank-tops or buying snacks from the supermarket. That viewer might be taping a show, watching a movie and doing research for a term paper on the web at the same time. The TV set will serve as gateway to entertainment and information as sure as the computer opens the door to a world of information. TV, interactive TV, IPTV, PVR TV, broadband based TV, there will likely be as many ways to describe the way consumers will use and access content and programming as there are companies supplying the options. In this session we will explore that coming future Colin Stiles, EVP, Sales & Marketing, Monsoon Multimedia Inc. Robert C. Raciti, Ph.D., Senior Vice President, industry advisor, GE Commercial Finance Richard Whittington, Partner, Media & Entertainment, IBM Mark Pascarella, President & CEO, Gotuit Media Corp Braxton Jarratt, CEO, Clearleap Marc Scarpa, CEO, SimplyNew Allison Dollar, CEO, ITV Alliance, Moderator Robert C. Raciti, Ph.D., Senior Vice President, industry advisor, GE Commercial Finance: Media, Communications, and Entertainment business: Robert C. Raciti, Ph.D. is a senior vice president and industry advisor with GE Commercial Finance's Media, Communications, and Entertainment business. In his current position, Dr. Raciti provides strategic insights to customers, financial sponsors, and internal teams that originate and underwrite transactions. Over the past 8 years at GE, he participated in more than 500 transactions of which over 80 were approved, representing approximately $ 6.5 billion in deal volume. Dr. Raciti currently specializes in the following areas: New Media, Wireless Communications, Communications Systems, Satellites and Specialty Materials & Components. Before joining GE, he was director of networks and telecommunications for Pitney Bowes, where his organization was responsible for enterprise-wide voice, data and e-commerce applications. He has held senior positions in the global sales organization at MCI Telecommunications and in the systems and digital engineering organizations at Loral Electronic Systems. With over 20 years of operational experience in the science and technology fields, his continuing research focuses on the use of technology and its contribution to the competitive profile of organizations. Dr. Raciti’s articles have been published in industry journals including the Television Business Report, Commercial Lending Review, and America's Network. He has presented at industry conferences including TeleManagement Forum and Digital Hollywood, and has been quoted in industry news sources such as CNNMoney and CableWorld. Dr. Raciti holds a Ph.D. in information systems from Nova Southeastern University's School of Computer and Information Sciences, as well as an MBA in finance and marketing from Fordham University and a Bachelor of Electrical Engineering (cum laude) from Manhattan College. Colin Stiles, EVP, Sales & Marketing, Monsoon Multimedia Inc.: Colin has over 20 years of proven international sales and marketing management experience in the technology industry. He has held senior positions throughout his career in both Canada and United States with multinational PC manufacturing and multimedia software companies, such as AST Computer, Dell Computer, MicronPC, MGI Software, Roxio, and Ulead Systems. Colin’s position is EVP, Sales & Marketing for Monsoon Multimedia. His responsibilities include sales leadership and business development strategies for Retail, Distribution, OEM and Monsoon’s Direct line of business. He leads marketing and PR efforts for Monsoon, building brand awareness, partnerships and product positioning in the place-shifting marketplace. Mark Pascarella, President & CEO, Gotuit Media Corp.: As one of Gotuit's founding investors, Mark has been a member of the company's Board of Directors since inception and joined Gotuit full-time in 2001. Under Pascarella's direction, Gotuit has pioneered video discovery / monetization and has become the leading provider of next-generation video products for multiple platforms including broadband, mobile, and cable. Before joining Gotuit, Pascarella teamed up with Sidney Topol, the former Chairman and CEO of Scientific-Atlanta (Cisco), to found The Topol Group, an early-stage investment firm. In addition to Gotuit, The Topol Group's investments include broadband router manufacturer RiverDelta Networks (Motorola), cable services provider Navic Networks, and VoIP switch maker Cedar Point Communications. From 1992 to 1997, Pascarella worked in Business Development at Procter & Gamble. He holds a BS in Management from Bucknell University and an MBA from Harvard Business School. Braxton Jarratt, CEO, Clearleap: Braxton has driven innovation and growth in senior management roles with technology and media companies large and small, most recently as Senior Vice President of Marketing and Business Development at Tandberg Television (an Ericsson Company), the world's largest supplier of digital television systems. At Tandberg, he led the rapid expansion of the company into the North American television market and video on demand (VOD) software business, building a world-class customer base of leading television operators and programmers. He launched and secured the initial key customers for Tandberg's pioneering dynamic VOD advertising system and led the complete overhaul of Tandberg Television's brand after completing three key acquisitions in less than a year. Braxton joined Tandberg through their $120 million acquisition of N2 Broadband, a venture-backed television software startup, where he was responsible for product management, marketing and business development. There, he helped win deployments of the company's on-demand software products in more than 100 cities and in nearly every VOD site in North America. Braxton previously worked at Cox Enterprises as director of product strategy for the cable division and GM in the interactive media division, where he launched the first broadband internet content service in partnership with @Home. Braxton's first tech startup experience was as the head of commercial services with Primenet, an internet startup purchased by GlobalCenter. Marc Scarpa, CEO, SimplyNew: Marc Scarpa is a pioneer in directing / producing live interactive media events and broadband programming networks. With development of media communities as his focus, he is among the top progressive media architect in the industry. His most recent credits include the Green Apple Festival, which was the largest Green Festival gathering in history. Over eight simultaneous locations throughout the United States, which included a 2-hour program for MySpace, Iclips Network and the Discovery channel. MySpace LIVE! a seven hour live High definition broadcast on the MySpace network that celebrated community through individual expression. The transmission featured recording artists Linkin Park along with 10 additional artists on the Projekt Revolution tour and was watched by over 1 million MySpace members. A ground breaking first, the program incorporated mobile phones used by fans to capture content from a 1st person perspective which were mixed live into the HD broadcast. Ogilvy branded entertainment group and Diversion Media strategic advisory engagements focused on the development of web/mobile based video broadband networks. These engagements included the hiring and management of specialized teams in development, content creations, content syndication, platform analysis and overall site development. Engagement also included creative design, strategic direction, content development, budgeting and identifying technology partnerships. During the last four years he has produced a monthly salon series for the Producers Guild of America sponsored by the New Media Council east of which he is founding chair. The series is captured and distributed online and released as an annual DVD for PGA membership nationwide. This conversation series has featured such prominent speakers as Al Franken (US Senator candidate/Humorist), Kevin Ryan (CEO DoubleClick), Alan Patricof (co-founder Apax Partners), Herb Granath (Chairman Emeritus, ESPN), Jeffrey Dachis (founder Razorfish & current chair PGA NMC), Michael S. Simon, (Chief Strategic Officer, Harry Fox Agency), Eric Wachtmeister (Chairman and Founder, A Small World), Bob Berenson (Vice Chairman and General Manager of Grey Global Group), Chris Wedge (Academy Award winning producer Ice Age) and Peter Becker (President, Criterion Collection) among a few top through leaders in the industry.