Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Tuesday, October 28th 10:45 AM - Noon Track II: Social Media & User Generated Media Economy: The Content, Personalization, Lifestyle and Advertising Phenomenon In this session we will address the relationship of lifestyle communications, advertising and commerce in the more cutting edge media platforms of social media, UGM, search and P2P. A revolution in personal communications, advertising and commerce is on its way, and the fully interactive and immersion based platform of social media and gateway concepts such as search are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Thom Kennon, VP, Strategic Channel Planning, Wunderman NY Julie Haddon, Director, Marketing & Business Development, Twitter Smokey D. Fontaine, Chief Content Officer, Interactive One Jeff Taylor, CEO and founder, Eons, founder, Monster.com Eric Wheeler, CEO, co-founder, 33Across Baris Karadogan, Partner, Velocity Interactive Group Shawn Gold, Partner, SocialApproach, former CMO, MySpace, Moderator Smokey D. Fontaine, Chief Content Officer, Interactive One: Named after the Motown legend, Smokey D. Fontaine was most notably the Senior Producer of Entertainment for Volume.com, the $35 million African-American Internet portal sponsored by HBO, where he continued the thesis argument set forth for Wesleyan University six years earlier that America was in the midst of a 21st century cultural renaissance. Prior to that Fontaine was the US Editor of Trace magazine where he secured the fashion and music magazine’s US distribution and advertising deals and wrote nine cover stories; and was the Music Editor of The Source magazine where he oversaw the growth of the world’s largest music magazine on the newsstand and was nominated for a National Magazine Award for General Excellence in 2000. Mr. Fontaine’s first published piece was a retrospective essay about his relationship with James Baldwin for the Diary of the Civil Rights Movement in 1989 and he has since twice received the prestigious “Spotlight Article of the Month” award from the London Guardian newspaper. Mr. Fontaine is also a featured music correspondent for the BBC and Channel 4 networks in England, and is a repeat guest on FOX News, VH-1, CNN and The Wendy Williams Experience. In 2002, Mr. Fontaine released his first two books. The first, What’s Your HI-FI Q? (Simon & Schuster/Fireside) with partner Scott Poulson-Bryant, is an entertaining trivia book wrapped around three decades of black popular music; and the second, EARL: The Autobiography of DMX, from Harper Collins Entertainment, is a 350+ page life history of hip-hop’s most tortured superstar hailed by Publisher’s Weekly as an “unsparing, painfully honest account…[akin to] Manchild In The Promised Land.” america, an “urban luxury” publication he dreamed up while visiting his childhood home in London, England, enabled Fontaine to continue his cross-platform work with clients including Calvin Klein, Giorgio Armani, Target and Lexus. His 42-page portfolio with Sean “Diddy” Combs and Penelope Cruz by photographer Peter Lindbergh for Estee Lauder is considered an advertorial benchmark. He has led GIANT magazine as CEO and Editor In Chief for the past two years securing exclusives with many A-list stars including Beyonce Knowles, Janet Jackson, Prince, Jennifer Lopez, Rihanna, Alicia Keys and the cast of The Wire. He lives in New Jersey with his wife and two children. Eric Wheeler, CEO, co-founder, 33Across: Eric Wheeler, CEO of 33Across, co-founded the company in September 2007 with the focus of using social data and insights to improve targeting and drive greater response and engagement. Prior to 33Across, Eric was the CEO of Neo@Ogilvy and Executive Director of OgilvyInteractive North America. Under his leadership, OgilvyInteractive grew revenue five-fold from 2003 to 2007 and created innovative digital marketing for leading brands including IBM, American Express, Kodak, TD Ameritrade, Cisco, Yahoo! and Allstate. Eric was co-founder and President/COO of Lot21, an innovative, venture-backed digital agency that he sold to Carat in 2002. His earlier experience includes leadership positions at CNET, where he was part of the executive team that launched Snap.com, and senior account management positions at Young & Rubicam and Anderson Lembke in San Francisco. Eric holds a B.A. in political science and philosophy from Boston University. He currently lives in Brooklyn with his family, all of whom exert an incredible amount of influence. Baris Karadogan, Partner, Velocity Interactive Group: Baris is a partner at Velocity Interactive Group who focuses on the Internet and digital media investments. Prior to joining Velocity Interactive Group, Baris worked six years at U.S. Venture Partners, a leading Silicon Valley-based venture capital firm. Baris' current board seats/investments include: HIP Digital Media, Radar Networks, Like.com, Doppelganger and SpectraLinear. Before becoming a venture capitalist, Baris worked in both engineering and marketing at 3Com/U.S. Robotics, where he worked to develop the company's networking and cable industry products. His efforts at U.S. Robotics resulted in a number of U.S. patents. Shawn Gold, Partner, SocialApproach, former CMO, MySpace: Shawn Gold is Chairman of newly formed Social Approach, a digital media advisory focused on Social Discovery platforms and technologies. Formerly, he was CMO , head of marketing & content for MySpace. At MySpace Gold spearheaded the development and implementation of marketing initiatives and campaigns for MySpace’s more than 110 million users worldwide. He also oversaw the growth and expansion of popular MySpace franchises including Music, Film, Comedy and MySpace Celebrity, as well as creating MySpace’s “Impact awards” and “Our Planet” programs to recognize and reward social responsibility. Gold has over 15 years of experience in digital marketing and content strategy, including serving as publisher of WeblogsInc, the largest publisher of professional blogs on the Web (now an AOL company). In 2000 he bacame president and chief strategy officer of Intermix (formerly eUniverse), where his team brought the online entertainment network to profitability, making it the most popular on the Web. Additionally, he headed marketing and communications for WHN, an ecommerce company that provided marketing services to the 2002 Olympics, ABC, NBC, Comedy Central, MTV and Fox. Prior to WHN.com, Shawn served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, Shawn was GM and Founder of Icon New media’s Advertising Division, publishing Word.com and Charged.com. There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration. He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. He is a founding board member of the Producers Guild of America’s New Media Council and author of The Guide to Laughing at Life book series that promotes wellness through laughter.