Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Tuesday, October 28th 9:00 AM - 10:15 AM Track II: Open Social Networking: Definition of an Industry Angus Logan, Senior Technical Product Manager, Microsoft Allen Hurff, Senior Vice President of Engineering, MySpace David Recordon, Open Platforms Tech Lead, Six Apart John McCrea, Vice President of Marketing, Plaxo Seth J. Sternberg, CEO, Meebo Marc Canter, CEO, Broadband Mechanics, Moderator Allen Hurff, Vice President of Engineering, MySpace: Allen Hurff is the Vice President of Engineering. He has been working at the world’s most popular social networking and lifestyle portal since it was a privately owned start-up. In his position, Hurff oversees the engineering and the overall development direction of MySpace as it matures into a company with global reach. Hurff joined MySpace in March 2005 with only 12 developers still located in Santa Monica, California. He has grown the engineering and quality assurance organization to over 250 employees now located in Los Angeles, Seattle, San Francisco, Atlanta, London, and Australia. Before MySpace, Hurff worked at TRW, Unisys, AltaVista, Shopping.com, Experian, and did private consulting. Hurff continues to be a key influential player in the ongoing success and growth of MySpace. John McCrea, VP of Marketing, Plaxo: His responsibilities include marketing, product design and management and public relations. He has also embraced Marketing 2.0 with a personal blog where he tracks the company and the industry, as well as using Web 2.0 tools to help maintain a brand and relationship with industry influencers. John is a seasoned marketing executive and a web pioneer, who has had a significant impact on the evolution of the web as a new medium and as a platform for communication. While at Silicon Graphics (SGI), he struck the very first website sponsorship deal, and coined the term “Powered by…” as the de facto standard for such promotions. He was the driving force behind SGI’s WebFORCE, the first turnkey web server, launched in January ’95, with the tagline “To Author and To Serve.” Immediately prior to joining Plaxo, John held the position of senior vice president of marketing at Radiance Technologies, developer of a breakthrough “digital FedEx” software solution. Before Radiance, John co-founded Affinia, a pioneer in contextual web advertising, which developed a predecessor to Google's AdSense. John earned an M.B.A. from Stanford University and an S.B. Humanities from Massachusetts Institute of Technology. Marc Canter, CEO, Broadband Mechanics: Marc Canter is CEO of Broadband Mechanics, a company which is “bringing social to software”. Marc’s background is that he started a company called MacroMind - which became Macromedia - so he’s been in the software business for 23 years - and counting. Marc’s focus has been on open standards and the burgeoning world of open social networking. Panels, speeches, lectures, rants and embarrassing questions are his techniques to bring these issues up in public - around the world. A recent DataSharingSummit brought together many of the players in this world - organized by Marc. Broadband Mechanics’ open platform - PeopleAggregator - is a white label solution available in source code or SaaS models. Seth J. Sternberg, Co-founder, Meebo: After graduating from Yale in 2001 in Political Science, Seth looked to understand the black box of big-business decision making and spent three years in Corporate Development at IBM leading various M&A transactions. Seth then left for Stanford Business School. After a summer internship at private equity group Warburg Pincus, he co-founded a startup with two friends.