Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Tuesday, October 28th 2:15 PM – 3:30 PM Workshop A: The Entertainment and Media Legal Issues DRM 101 – The DRM Primer: Rights Management – Rights Holder Issues – The Content vs. Technology Collision While "Content is King," it is also under continual attack and strain within the exploding multi-platform universe. As we move further into a world of mobile, broadband, DVD, cable, satellite and telco, information on demand and interactive advertising, keeping track of, evaluating or finally licensing or reaching agreement on how rights are to be assigned and revenue shared is not only challenging, it is a thorny and time consuming problem. In this session, we bring together experts who are intimately involved in the day to day issues addressing the rightsholder dilemma. We live in a world of extremes, from those that represent the disruptive technologies who at the least threaten or confound the rightsholder to the content owner, creator or producer who are trying to come to grips with their options and responsibilities. Dr. Jian Zhao, CTO, Thomson STS Ton Kalker, Senior Research Scientist, Hewlett-Packard Paul Jessop, Chief Technology Officer, RIAA Jon Healey, Editorial writer, Los Angeles Times James M. Burger, Attorney at Law, Dow Lohnes, Moderator Dr. Jian Zhao, CTO, Thomson STS: Jian Zhao works with Hollywood studios, digital cinema equipment developers and broadcast entities to clarify their anti-piracy needs and oversees Thomson’s development of technology and business solutions to address them. One of the world’s foremost pioneers in content protection technologies, Zhao invented the first multimedia watermarking solution and combined encryption and watermarking technologies to develop the first system to safeguard broadcast, streaming media and IPTV content. Zhao holds more than 20 U.S. and international patents and has published more than 30 scientific papers on content security, digital rights management, facial recognition and e-commerce. Zhao brought his experience in both anti-piracy technology and business to Thomson when the company acquired MediaSec, the Rhode Island- and Essen, Germany-based technology company that he co-founded. As MediaSec’s President and CTO, Zhao developed and marketed SysCoP ®, an industry-leading system that protects visual content from copyright infringement; Copy Detection Pattern (CDP) ©, a rapid and efficient toolbox that detects illegal copies of printed materials; and MediaSign ®, a bulletproof solution that verifies the authenticity and integrity of archival print and video materials. Zhao began his career in research in 1989 at the German National Research Center for Information Technology. In 1993, he was named project manager at Fraunhofer Institute for Computer Graphics, specializing in multimedia copyright protection. While at Fraunhofer, Zhao patented one of the two multimedia watermarking solutions available today, as well as invented copyright protection solutions for many platforms by combining watermarking technologies with encryption, digital signatures and access control. His pioneering work uniting conditional access, copyright protection and watermarking helped pave the way for the new field of media security. In 1996, Zhao moved to Fraunhofer’s offices in Rhode Island, where he developed a document security solution for the U.S. Army and laid the initial groundwork for a system to protect the U.S. Air Force’s object code. In 1999, he left Fraunhofer to work fulltime for MediaSec, and in 2005, moved to Burbank, CA as part of Thomson’s Technology division. Zhao was born in Nanjing, China. He received his B.S. in Computer Engineering from Heifei University of Technology, an M.S. in Computer Science from East China Normal University, and a Ph.D. in computer sciences from Darmstadt University of Technology, Germany. Zhao was honored with the German Innovation Prize (1994) and the Joseph Fraunhofer prize (1995) for his groundbreaking work in the field of watermarking. He lives with his wife and his two young sons in Valencia, CA. Paul Jessop, Chief Technology Officer, IFPI: Paul Jessop acts as Chief Technology Officer for the RIAA on a secondment from IFPI, its London-based international counterpart. He heads the Technology and Standards department and oversees all the collective technical activity in the industry. He works closely with both associations’ legal departments on the evolution of internet related legislation and with industry anti-piracy experts in both the online and offline worlds. Central to the associations’ leadership in the transition to internet delivery of music is the development, promotion and operation of identification schemes – International Standard Recording Code (ISRC) for tracks and the Global Release Identifier (GRid) for electronic distribution – both of which are managed by Paul’s department. Paul is a Chartered Engineer, a Fellow of the Institution of Engineering and Technology and a Member of both the Audio Engineering Society and the Royal Institution of Great Britain. He obtained a degree in Engineering and Computer Science at Cambridge and a post-graduate Diploma in Management Studies at Oxford. Paul enjoys travelling with his wife and two sons, who are all qualified scuba divers. Paul is a Divemaster and has held an amateur radio licence since 1975. He recently returned to flying gliders in both the UK and the US. Ton Kalker, Senior Research Scientist, Hewlett-Packard: Ton Kalker received the Ph.D. degree in mathematics from the Rijksuniversiteit Leiden, The Netherlands, in 1986. From 1986 to 2004 he was with Philips Research, Eindhoven, The Netherlands, working on formal verification of VLSI design (1986 - 1991), video and image coding (1992 - 1995), watermarking (1996 -2000) and robust hashing (2001 - 2004). In 1994 he was a visitor scholar at the University of California Berkeley. From 1999 to 2005 he was was part-time faculty at the University of Eindhoven, teaching 'signal processing for data protection'. He was elected Fellow of IEEE in 2001 for his contributions to practical applications of watermarking. In 2004 he joined Hewlett-Packard Laboratories as a Distinguished Technologist, focusing on media security, interoperability of DRM system in particular. His interests include signal and image processing, biometrics, watermarking, robust hashing, cryptography, fingerprinting and tracing, processing in encrypted domains, and Digital Rights Management. He was instrumental in the creation of the Content Identification business unit of Philips Electronics, successful in commercializing watermarking and other identification technologies. He is currently one of the lead architects of the Coral consortium on DRM interoperability. Ton Kalker is an active member of academic community, in particular IEEE Signal Processing, IEEE Information Theory, SPIE Electronic Imaging and AES. He has served on multiple Ph.D. thesis committees, and he is a frequently invited speaker at conferences and panels on issues of multimedia security. He serves on multiple conference program committees, and has been co-chair of the International Workshop on Digital Watermarking (IWDW). He has been associate editor of IEEE T-MM, and is reviewer for T-SP, T-IP, T-MM and T-IT. He has been a member of the IMDSP TC and chair of the IFS TC. He has(co-)authored more than 180 journal and conference submissions, as well as 30 patents and 39 patent applications. Ton Kalker is one of the co-founders of the IEEE Transactions on Information Forensics, for which he currently serves as an associate editor. He served as the first Chair of the IEEE Technical Committee of Information Forensics and Security. He is on the scientific advisory board of the European projects ECRYPT and SPEED. Jon Healey, Editorial writer, Los Angeles Times: Jon Healey is a member of the editorial board at the Los Angeles Times, which means he is one of a nameless, faceless group writing screeds that, technically speaking, reflect the views of the publisher. His main contributions to the editorial page are pieces about intellectual property, technology, regulations, monetary policy and general business issues. He also writes the Bit Player blog, which covers the collision of entertainment and technology, and a biweekly column for LATimes.com. Prior to joining the board, he spent five years as a business reporter at the Times covering the convergence of entertainment and technology. As a result, he spent the bulk of his time writing about lawsuits. Other career stops include stints at the San Jose Mercury News, Congressional Quarterly and the Winston-Salem Journal. James M. Burger, Attorney at Law, Dow Lohnes: specializing in representation of technology companies on intellectual property, communications and government policy matters. Mr. Burger joined the firm's Media, Information and Technologies group in January, 1997. Prior to that, Mr. Burger was a Senior Director in Apple Computer's Law Department. During the nine years he was at Apple, Mr. Burger had a variety of assignments, including representing Apple's Advanced Technology Group, USA Field Sales organizations, and World-Wide Operations and Manufacturing, as well as General Counsel for Europe and Latin America and responsible for world wide government affairs. In addition, from 1991 until 1996, he was Chair of the Information Technology Industry Council's Proprietary Rights Committee. Mr. Burger has worked extensively on legal and policy issues arising from the confluence of digital technology, intellectual property protection and government regulation, particularly as affecting the Internet. Mr. Burger has participated in resolving such complex issues as DVD copy protection and digital download of music - representing the Computer Industry Group in negotiations developing the DVD Content Scrambling System copy protection rules as well as the Secure Digital Music Initiative. In addition, he has been engaged in such matters as the efforts to amend copyright law from leading the negotiations to exclude the computer industry from the Audio Home Recording Act, to avoid passage of the Digital Video Recording Act and to accommodate the protection of intellectual property on the Internet as well as the efforts to change the encryption export rules to protect digital communications. A native of New York City, he received his Bachelors (with Honors), Masters and Law (cum laude) degrees from New York University School of Law, where he served as an editor of the NYU Law Journal. For seven years, he was an adjunct professor at University of Virginia Law School, where he taught Advanced Administrative law.