Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Tuesday, October 28th 12:30 PM – 1:45 PM Track IV: Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and Advertising Options As hundreds of millions of consumers nationally and billions worldwide make and rely on for mobile their primary communications tool, the value of the market as a commercial vehicle explodes in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. It is clear that the basic bottleneck of both technology, content and revenue which currently rests within the universe of the service provider will evolve into a shared experience among many tiers of players. Much like the cable industry’s evolution into an expanded relationship with partners, the service providers are entering and experimenting with their own set of relationships and partners. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. John Fogarty, VP, Business Development, Fox Mobile Entertainment Alexandre Mars, Head of Mobile, Publicis Groupe and CEO, Phonevalley Cheng Wu, co-founder and chairman, Azuki Brian K. Johnson, Senior Vice President, Americas and Asia Pacific, mBlox Larry Berkin, Vice President, Ecosystem and Corporate Business Development, ACCESS Systems Americas Ron Faris, Director, Brand Development & Partnerships, Virgin Mobile USA Morgan Guenther, Chairman and Chief Executive Officer of AirPlay Network Steve Bradbury, VP, Content Strategy & Business Affairs, GoTV Networks, Moderator Cheng Wu is a co-founder and Chairman at Azuki, responsible for the company’s vision, corporate strategy and setting the overall direction in the marketplace. Cheng is a successful serial entrepreneur and well-acclaimed industry veteran, having founded and led numerous businesses spanning a range of different industries. Most recently, Cheng served as Chairman of Acopia Networks which is a leader in high-performance, intelligent file virtualization solutions. Acopia Networks announced it agreed to be acquired by F5 Networks for $210M in August, 2007. Cheng founded and became Chairman of Acopia Networks in December, 2001 after leaving Cisco Systems. He joined Cisco Systems in June 2000, through Cisco’s $5.7B acquisition of ArrowPoint Communications, where he held various executive positions, including Group VP and General Manager of the Content and Multiservice Edge Group (CME). CME’s technology focus was to enable the migration of existing client-server multi-protocol networks toward high value, multiservice (data, voice, and video) architectures capable of supporting the next wave of e-business applications and edge services for Enterprise and service provider customers. Prior to joining Cisco, Cheng founded ArrowPoint Communications, where he served as Chairman of the Board and Chief Executive Officer leading the company to a successful IPO in April of 2000 with annualized revenues of $250M. Founded in 1997, ArrowPoint provided Web switches and Web network services (WebNS) software that allowed customers to optimize the use of the Web for e-commerce and content delivery. Preceding Cheng’s time with ArrowPoint, he founded Arris Networks, a Massachusetts based startup that developed high-density Internet access products that was acquired by Cascade Communications for $217M in May, 1996. He later served as Cascade (now Lucent Technologies) Communications’ Vice President for remote access engineering. To highlight his career in the networking and communications industry - which extends more than 20 years - Cheng was named to InteractiveWeek Magazine’s “Top 25 Unsung Heroes of the Internet” list in 2000 and named the Key Industry Player by Massachusetts Telecom Council in 2002. In addition to functioning as Chairman of Azuki, Cheng also serves on the board of eIQNetworks. Cheng has a bachelor’s degree in electrical engineering from ChiaoTung University, Taiwan and a master’s degree in computer science from Indiana University. Brian K. Johnson, Senior Vice President, Americas and Asia Pacific, mBlox: Brian Johnson is the Senior Vice President for mBlox, the global leader in SMS message delivery and associated financial transaction processing. In this position he oversees the commercial operations in the Americas as well as the Asia Pacific region, with a focus on the mobile entertainment and commerce space. Johnson’s business career, spanning nearly 25 years, has focused on early stage companies that are leading new category creations. Johnson has participated in two successful public offerings and one M&A sale to a public company. Prior to joining mBlox, Johnson was a Senior Vice President at ATG, a GE company, and also served as Senior Vice President and General Manager of Pac-West Telecomm, a VOIP service company. In addition, he has also held various executive level positions at companies such as Comverse, Harris and Winstar. Johnson is the former Executive Director of the California First Foundation and former Board Member for a sales force automation firm. He currently serves on the Board for Asia First Group, an on-line gaming and localization services firm in the mobile space. Johnson holds an MBA and Bachelor of Science in Financial Management. Larry Berkin, Vice President, Ecosystem and Corporate Business Development, ACCESS Systems Americas: Larry Berkin is responsible for worldwide developer activities for the company and leads a team in the evaluation and acquisition of technology for incorporation into the Palm OS® and ACCESS Linux Platform™. Having extensive experience in the consumer software, broadband and wireless industries, Berkin has held senior management positions in product development, marketing and business development at Excite@Home, Island Graphics and Broderbund Software. In addition, Berkin founded Jumpin’ Jack Software, an entertainment software company that produced videogames for LucasArts, Sega and 3DO. Berkin earned a bachelor’s degree in economics/computer science from the State University of New York and an MBA from the Fuqua School of Business at Duke University. He has been a frequent speaker at Jupitermedia’s Game MarketWatch Conference, Games Developers Conference, CES, Digital Hollywood and CTIA Wireless. Ron Faris, Director, Brand Development & Partnerships, Virgin Mobile USA: Ron Faris is director of brand development & partnerships at Virgin Mobile USA. He is responsible for managing all of Virgin Mobile USA’s events and sponsorships, mobile advertising, and cause-related marketing initiatives (including The RE*Generation, Virgin Mobile’s pro-social initiative committed to ending youth homelessness). His branded content initiatives span both broadcast and digital media, focusing primarily on social networking and short-form viral videos. He is also responsible for the Virgin Mobile Festival franchise, Virgin Mobile’s largest marketing initiative. The festival, now the largest on the East Coast as it enters its third year, boasts the largest acts in the nation, including Kanye West, Bob Dylan, Foofighters, and Jack Johnson. Prior to joining Virgin Mobile, Ron was director of strategic partnerships at Atari, the video game company. There, he was instrumental in building content licensing deals focusing on mobile platforms, interactive TV, and in-game music development. Ron also served as brand director, building robust multi-platform marketing programs for games such as “The Matrix: Path of Neo”. Ron began his career working at Accenture for six years in their telecommunications and media & entertainment consulting practices. He then joined Scient Corporation (now SBI Razorfish) where he spent four years managing digital marketing initiatives, including the re-launch of several web portals in the financial services sector. Ron is a native New Yorker and an award-winning short filmmaker. His films and documentaries have exhibited at several film festivals and cable networks, including HBO. He lives in Manhattan with his wife Danielle, and his daughter, Austen Layla. Steve Bradbury, Vice President, Business Development, GoTV Network: Steve brings over a decade of entertainment convergence experience to his role at GoTV Networks, focusing on the burgeoning made-for-mobile, video-on-demand space. GoTV provides news, sports, music, entertainment, and other essential content customized specifically for cell phone users. Prior to GoTV, Steve was President of Marketing By Design where he was responsible for the interactive division of the Improv Comedy Clubs, Showbiz Scoop for Columbia TriStar Interactive, the eSportsworld executive conference, a $20 million McDonald’s/Coca-Cola tie-in for Santa Claus: The Movie and the Openwave/IBM mobile entertainment summit. For the last six years, he has led the Hollywood & Digital program at UCLA Extension. Steve’s corporate experience includes VP Marketing of MGM Worldwide Television and Director, Creative Services at Universal/MCA TV. Morgan Guenther, Chairman and CEO, AirPlay Network, Inc.: Since TV became a fixture in American homes more than 50 years ago, innovators have been tilting at the windmill that is interactive TV. AirPlay’s Chairman and CEO Morgan Guenther, the former TiVo President who helped teach consumers to watch television on their terms, is now creating viewing experiences for the masses that let fans participate in their favorite shows and events. Morgan and AirPlay are inciting a TV-watching revolution for viewers who crave an active role with TV programming that has been passive until now. AirPlay combines the ubiquitous mobile phone, the Web and television’s most popular shows to give sports and entertainment enthusiasts a completely new communal and interactive viewing experience. Interactive TV has finally arrived. Before AirPlay, starting in 1999, Morgan navigated TiVo’s branding, partner alliances, technology development and broadband spaces as vice president and senior vice president. He also led the TiVo Entertainment Group and TiVo Studios business units. In 2001, he became President of TiVo and maintained that role for several years before leaving to explore new, disruptive opportunities in the digital media space. Asked to describe his most important lesson from his time at TiVo, Morgan says, “I learned that changing viewing behavior in the living room is something that takes time, money and consumer education, but with the right proposition and partners it is both possible and profitable.” Morgan holds a BA and JD from the University of Colorado and an MBA from the University of San Francisco. He lives in the San Francisco Bay Area with his wife. In addition to AirPlay, Morgan acts as an outside director for Integral Development, a Silicon Valley-based provider of trading systems for financial institutions, and Tier Technologies, a financial transaction processing and system integration services company based in Reston, Va