Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Thursday, October 30th 2:15 PM - 3:30 PM Track III: Social Media, Web and Mobile Applications - Advertising and Commerce: Monetizing the Interactive Experience Todd Purgason, co-founder and Creative Director, Juxt Aaron Dignan, Founding Partner, Undercurrent Trey Shelton, founder and CEO, Music Interactive Kevin Barwin, Vice President of Business Development, Overlay.TV Oren Michels, CEO/founder, Mashery Sean F. Kane, Esq., Attorney - Consultant, Drakeford & Kane LLC, Moderator Aaron Dignan, Founding Partner, Undercurrent: Aaron Dignan joined the founding team of Undercurrent from a background in brand strategy and brand experience at Brandplay, a boutique agency he co-founded, and whose clients included Coors and Pepsi. Aaron manages Undercurrent's New York office, where the team explores the future frontier of social interactive - where consumers rule, and brands aspire to contribute and enable the most connected generation in history. A charismatic speaker (alongside Undercurrent's Josh Spear) for brands like McDonald's, PepsiCo, Virgin, Leo Burnett, Columbia College, and the University of Colorado, Aaron's thinking on the "born digital" consumer is highly sought after. Trey Shelton founded Music Interactive in 2005 with the express purpose of creating new opportunities to bring together the advertising and music worlds. The company's premiere product Media Promoter is an advertising platform that delivers a media file to a user who completes a designated marketing action. Trey’s career encompasses eight years of entertainment and finance experience, including Sony Music, Miramax films, ITU Ventures, and his own artist management firm TSM Entertainment. Shelton graduated from Vanderbilt University with a B.A. in Communications. Kevin Barwin, Vice President of Business Development, Overlay.TV: Kevin’s dealings with content owners, distributors, and advertisers in the video space facilitates a keen understanding of the social networking space, as well as the move towards the monetization of the medium. Before joining Overlay.TV, Kevin served as Vice President of Global Sales for Lumenera Corporation. Prior to Lumenera, Kevin was President and CEO of OurSoftware Ltd. Prior to his tenure at OurSoftware Ltd., Kevin served as CEO and Co-founder of Zequra Technologies. His previous experience includes over 10 years of e-commerce and software sales where he has consistently excelled and successfully managed and motivated organizations. In 2003 Kevin was the recipient of the Top Forty under 40 award by the Ottawa Business Journal for his commitment to professional excellence and contributions to the community. Kevin holds an MBA from McMaster University and a BA in Mathematics from Queens University. You can contact Kevin through Twitter, @kbarwin, or via Overlay.TV. Oren Michels, CEO, Mashery: Oren Michels brings more than 15 years of experience to his job as CEO of Mashery. Michels has a proven track record with experience across multiple industries. Previously, Michels was vice president of business development at Feedster, where he negotiated partnerships with AOL, Real Networks and Mitsui, and oversaw the company's activities in China. Prior to Feedster, Michels was president of Colt HR, a leading provider of outsourced benefits administration software and services to the mid market. He also co-founded WiFinder, an international provider of directory services for wi-fi public access hotspots; served as president of winebid.com, where he managed the company's growth and helped establish it as a leading online wine auction market; served as COO of two manufacturing companies; and as CEO of The Groundlings, an entertainment production company in Hollywood. Michels began his career as a software designer for Hughes Aircraft and has been a consultant to companies in the management, financial, marketing and information technology industries. He holds a BS in Electrical Engineering from MIT and an MBA in finance and entrepreneurial studies from UCLA's Anderson School. Todd Purgason, Co-Founder & Creative Director, JUXT Interactive Well beyond color and motion, Todd focuses on distilling business objectives into actionable creative solutions for JUXT's roster of international brands. Over ten years of international acclaim are a testament to his deep understanding of how to integrate technology and design in order to create a more engaging user interaction that meets business objectives, while delivering uniquely branded experiences. Todd's work has been lauded by nearly every design and advertising authority, including the Clios, Communication Arts, HOW, the New York Art Director's Club, and the Cannes Lions. He is a member of the International Academy of Digital Arts & Sciences, an author of a best-selling book on Flash design, and an avid XBOX'er. SEAN F. KANE. ESQ. Drakeford & Kane LLC – Partner: Member of Drakeford & Kane LLC and Manager of the firm’s Intellectual Property Practice Group. Mr. Kane has represented clients on transactional matters involving various entertainment, communications and consumer products business segments, such as video games, virtual worlds, computer software, the Internet, music publishing, records, motion picture (feature and independent films) and television production -and distribution. He also has considerable experience litigating complex business disputes in federal and state courts at trial, appellate levels and in ADR forums throughout the country. Furthermore, my practice has also encompassed many cases arising out of advertising, marketing and promotion matters, embracing contract disputes (such as, for example, an advertiser's termination of its ad agency or an advertiser’s use of sweepstakes) and litigation between competitors over claims of false and misleading comparative advertising.