Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Thursday, October 30th 2:15 PM - 3:30 PM Track II: Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World As “on demand” video programming becomes widely accessible via numerous platforms and players, rich video metadata is being used to enable consumers to personalize their viewing experience, tailored to their interests and viewing environment. As a result, while consumers were once limited to viewing programs from beginning to end, they can now engage in video “snacking”, “playlisting”, “remixing” and “sharing”. At the same time, rich video metadata is offering content producers and distributors new ways to present and organize the program assets, thereby creating new revenue streams with the opportunity for higher CPM, metadata driven, contextual advertising. As technology, content and advertising companies now work together to unleash the power generated by rich video metadata, the consumer will be in the driver’s seat, watching video when they want and how they want. Mark Pascarella, President & CEO, Gotuit Media Corp Ron Berryman, Senior Vice President, GM – FOX Stations Group, Fox Interactive Media Josh Kline, President & CEO, Secure Path Technology Eyal Hertzog, founder and chief creative officer, Metacafe Gary Baker, founder and CEO, ClipBlast! Larry Gerbrandt, Principal, Media Valuation Partners, Moderator Eyal Hertzog, Founder and Chief Creative Officer, Metacafe: Eyal Hertzog is a serial entrepreneur and founder of Metacafe, where he drives product innovation and content strategy as chief creative officer. In 1998, Eyal founded Contact Networks, one of the first interpersonal professional online networks. Previously, he worked as an application marketing manager for serial networking startup Class Data Systems, which was acquired by Cisco. Eyal serves as an advisor to several US and Israeli high-tech startups on strategy, product roadmaps and technology architecture. He has worked with Israeli venture capital firm Millennium Capital Venture as an investment advisor. Mark Pascarella is President & CEO of Gotuit Media Corp. As one of Gotuit's founding investors, Mark has been a member of the company's Board of Directors since inception and joined Gotuit full-time in 2001. Under Pascarella's direction, Gotuit has pioneered video discovery / monetization and has become the leading provider of next-generation video products for multiple platforms including broadband, mobile, and cable. Before joining Gotuit, Pascarella teamed up with Sidney Topol, the former Chairman and CEO of Scientific-Atlanta (Cisco), to found The Topol Group, an early-stage investment firm. In addition to Gotuit, The Topol Group's investments include broadband router manufacturer RiverDelta Networks (Motorola), cable services provider Navic Networks, and VoIP switch maker Cedar Point Communications. From 1992 to 1997, Pascarella worked in Business Development at Procter & Gamble. He holds a BS in Management from Bucknell University and an MBA from Harvard Business School. Josh Kline, President & CEO, Secure Path Technology: Josh is a digital media industry veteran who founded Secure Path Technology in 2005 and serves as President & CEO. As the former CEO of Sample Digital and COO of that company’s predecessor SampleReels.com Josh created the Digital Dailies system in use at many of the major studios and expanded it’s client base to include Universal, Disney, Sony, Warner Brothers, Paramount, New Line, Bad Robot, NetFlix, Movielink, CinemaNow and Technicolor. Josh amassed significant experience across numerous entertainment-related disciplines, including work for ICM, feature production at Paramount Pictures, commercial production at HSI, Pytka and Radical Media, and worked as an independent producer and writer before transitioning to technology as a New Media Consultant for the Holiday Inn Corporation. Gary Baker, founder and CEO, ClipBlast!: Gary has focused his 20-year career at the intersection of television, interactive media, and the Internet. He previously served as a management consultant for IBM Interactive Media, leading Internet strategy, live webcasts and web application development for clients including Hertz, Toyota, the Grammys, PGA Tour, and CompUSA. Independently, he consulted and provided strategic direction to CinemaNow, Inc., the first website to offer video-on-demand. He also has directed and produced children's television programs, music video and sports programming for the Walt Disney Company, Dick Clark Productions, and ABC. Baker has previously spoken at various media conferences, including the DMA, Digital Hollywood, Digital Coast, CTAM, iHollywood Search and Media, Video on the Net, DEMOFall07 and most recently CES 2008. In public forums, he invariably zeroes in on interactive media, convergence and the bridges connecting creative, technology and entertainment. Founded in 2004, ClipBlast! provides pioneering Web-wide video search that uses patent-pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted video clips from the world’s major media brands, independent producers and individuals – video that informs, enlightens, inspires and entertains. The company is based in Agoura Hills, Calif. Ron Berryman, Senior Vice President, GM – FOX Stations Group, Fox Interactive Media: Ron Berryman serves as Senior Vice President, GM of FOX Stations Group for FOX Interactive Media, where he guides the online strategic direction of FOX’s 24 owned and operated television stations, as well as the network’s 180+ affiliates. Ron previously founded and served as CEO of Sidereus Technologies, a company specializing in delivering rich-media desktop applications and rich-media-enabled web technologies. Siderous was acquired by Fox Interactive Media in August 2005 and recently rebranded as FIM Labs. Before founding Siderus Technologies – and also online ad company Sidereus Group – Ron served as VP of Marketing and Product Management at ZapMedia, a convergence technology company based in Atlanta. Ron was a key stakeholder in the development of ZapMedia’s Hardware Reference Platform, Software Reference Platform and Portal UI development. Prior to ZapMedia, Berryman worked for The Coca-Cola Company, serving as a team leader for brand measurement and analysis, and helped institute a formal CCUSA 2002 brand planning process. Working with the Sprite, Diet Coke, Powerade and Barq’s brand teams, Ron created brand measurement tools to effectively measure program objectives. Previously, Ron spent 10 years as the principal owner and operator of Berryman Communications, a Marketing Communications Company in Chicago, IL. Clients included Leaf Candy Company, Dannon, Inc., Nickelodeon, Kellogg’s, General Motors and The Cartoon Network. Additional management experience includes time spent at Rubbermaid, Inc., Wilderness Foods, Noble Tennant, Chicago and Dawson, Johns & Black in Chicago. Ron serves on several industry association committees, including the Internet Streaming Media Alliance and the Consumer Electronics Association. He has won several regional and national ADDY Awards and two REGGIE Gold Awards. Most recently, Ron was a key speaker at the National Association of Broadcasters’ (NAB) Futures Summit. Larry Gerbrandt, Principal, Media Valuation Partners: A leading media and entertainment executive, research analyst and consultant for more than 25 years, he has focused on the economic and strategic implications of the intersection between traditional media and emerging content delivery technologies. As principal of Media Valuation Partners he oversees the firm’s valuation, strategic consulting, market research and litigation support engagements advising clients on the economics of media and content. Prior to launching MVP he was SVP/general manager of Nielsen Analytics, a division of The Nielsen Company, focusing on emerging media technology economics and conducting primary research on consumer adoption of new media platforms. He was also at Kagan World Media (now SNL Kagan) for nearly 20 years. In 2000, after Kagan’s sale to Primedia, he became COO and led its integration into Primedia’s MediaCentral division. His background also includes experience in film and video production, commercial photography, cable TV system operations and magazine publishing.