Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Thursday, October 30th 2:15 PM - 3:30 PM Track I: The Widget Economy: The Information, Advertising, Next Generation Digital Consumer Experience Now there is a new expression, The Widget Economy. For the uninitiated, the widget is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple widgets, so that in a flash, mini-apps open on the desktop to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a widget and placed on your desktop. Once the user gets the hang of it, life without widgets is impossible. Widgets are as addictive as email. Widgets are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured platform. Watch out! Widgets are Here! Henry Wong, CEO, Adgregate Markets Ken Willner, CEO, Zumobi Michael Burke, founder and president, appssavvy Chase McMichael, Founder and Chairman, UNBOUND Technologies Charles N. Feinn, Co-founder and CEO, MixMatchMusic Matt Robinson, Vice President of Business Development, Attributor Gerardo Capiel, Founder and CEO, Gydget Carnet Williams, Founder & CEO, Sprout Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator Carnet Williams, Co-Founder & CEO, Sprout: Carnet is co-founder and CEO of Sprout, a rich interactive content authoring platform for building and publishing Flash widgets, social ads, or any Flash files without programming. Prior to Sprout, Carnet built and sold several Facebook applications, founded ChipIn a widget fundraising service, was a professional snowboarder, and ran International Trade Policy for The Nature Conservancy. Carnet has over a decade of experience in the high-tech and internet industries and was the Director of Business Development at TurboLinx, a Linux OS and enterprise solutions startup, and co-founded NetCorps, a nonprofit technology assistance organization in Oregon. Carnet graduated from the University of Berkeley and has a law degree from the University of Oregon School of Law. Henry Wong, CEO, Adgregate Markets: As CEO, Henry manages the executive team and oversees the execution of Adgregate Markets's strategic vision and direction. He has experience building and exiting companies as a legal advisor, operations executive, and principal investor. As a Partner with Novus Ventures and Artemis Ventures, Henry helped build and raise over $200 million in corporate and venture financing for companies. He also serves on the Board of Directors for AdECN, Inc. (NASDQ: MSFT), the world's first exchange marketplace for online display advertising. Previously, he was a co-Founder of WeWin.com, a video sharing website. Henry holds a J.D. and MBA from American University in Washington, D.C. Michael Burke, founder and president, appssavvy: As the President of appssavvy, Michael is responsible for developing the organization, hiring and managing the team and ensuring that appssavvy will continue to deliver the highest level of solutions to the advertising clients and publishing partners. Michael started his career as as a technology recruiter, learning the fundamental of sales, hiring and customer management. He joined HotJobs.com in 1999, opened the Chicago office and grew with the company until it was purchased by Yahoo! in 2001. After 6 years of leading sales teams at Yahoo!, in 2007, Michael joined Chris at Freewebs and quickly recognized the opportunities surrounding widgets and applications. Working with traditional brands such as Ford, P&G and Kimberly Clark, Michael proved that the social media revolution was not limited to just teenagers and can be effective for all advertisers. Michael graduated from Boston College with a degree in Marketing. Charles N. Feinn, Co-founder and CEO, MixMatchMusic: The co-founder of MixMatchMusic, Charles is a multi-instrumentalist who has studied music his entire life. He was inspired to start the company in part by his immersion in the technologies used to create, edit and distribute modern music. And he was intrigued by the similarities between Internet and human neural networks, his field of study at UCLA. In creating MixMatchMusic, Charles applied human networking principles of modularity, complexity, information exchange and emergent properties to the Internet. By employing the Internet network, artists will experience meaningful and fruitful collaborations that will result in the next evolutionary step of music. Prior to founding MixMatchMusic, Charles worked in an electrophysiology lab studying the kinetics of temperature sensitive proteins (TRP channels) at the Centro de Estudios Cientificos in Valdivia, Chile. The spanish-speaking lab was run as a community of scientists centered on the belief that they were doing something important for both themselves and the world. Their enthusiasm for their work, combined with the lab's decentralized operational hierarchy, opened lines of communication and information sharing. From this experience, Charles learned the important management principles of employee self-worth, independence and communication. Matt Robinson, Vice President of Business Development, Attributor: Matt leads the company’s business development and strategic partnership initiatives, and also serves as the company’s general counsel. Matt has been involved with Iinternet and new media companies for the past decade, focusing on the intersection of content, technology and law. Before joining Attributor Matt spent 6 years at Yahoo!, most recently as Vice President and Associate General Counsel overseeing legal product counseling. Matt holds a BA degree from the University of California, Los Angeles and a J.D. from the University of San Francisco School of Law. Outside of work, it’s all about raising twin boys and in those extra minutes, skiing, fly fishing, mtn. biking, and getting lost in foreign locales without a guidebook. Chase McMichael, Founder and Chairman, UNBOUND Technologies: Chase McMichael has 15+ years of senior level product development and management experience in presence, Instant Messaging, mobile/wireless and enterprise applications. Before founding UNBOUND Technologies, Chase was at Oracle Corporation where he drove presence and Instant Messaging to full deployment in Oracle10g. From 2000 to 2003, he was at Sprint where he drove the creation of Sprint’s Enhanced Messaging Services (EMS) and launched Instant Messaging. As vice president of product development, Internet services, at Chase Manhattan Bank, Chase was responsible for leading Internet and intranet application development and deployment. He also developed a direct marketing engine that leveraged user feedback and worked with the Commercial Loan Services Group to track customer data and sales. He began his career in a research position at the Texas Center for Superconductivity. Chase holds a B.S. from the University of Houston. He is inventor or co-inventor on 13 U.S. patents. Gerardo Capiel, Founder and CEO, Gydget: Prior to Gydget, Gerardo co-founded Digital Impact in 1997 and was the company's CTO. Digital Impact was a pioneer in the online marketing space and was a market leader among the Fortune 1000 with clients such as Comcast, The Gap, BMG, Universal Studios and Yahoo! Gerardo pioneered many of the online marketing technologies and practices still used today and was awarded a key patent related to email marketing performance metrics. Gerardo holds a B.S. from the Massachusetts Institute of Technology and an M.B.A. from the Stanford Graduate School of Business. Donald A. Jasko, Chief Executive Officer of Digital Economics: Don is an attorney by training. But he has, for the past twenty years, focused his energies on the economic, technological and rights management issues involved in the licensing of copyrighted content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations which culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between performing rights organizations and television broadcasters. Don was also instrumental in the development of the infrastructure that supports the direct and source licensing of performance rights in musical compositions. He testified in a number of legal trials, including the "Buffalo Broadcasting" rate proceeding in Federal District Court for the Southern District of New York. He also represented ASCAP on panels at numerous national conferences. In 1997 Don resigned from ASCAP to found the content management consultancy that is now Digital Economics. As Chief Executive Officer of Digital Economics, he has consulted with numerous clients that create, produce, distribute and transmit copyrighted content. In 1998 Digital Economics initiated a consulting relationship by which it advised Solana Technology Development on the development of its digital audio watermark technology as a content identification tool for the music and entertainment industries. Don soon became a major catalyst in the merger of Solana with Aris Technologies, thereby creating Verance Corporation. Don joined Verance in 2000, with key product management, marketing, business affairs, and sales responsibilities in the music and entertainment sectors. During his tenure he led the design of Verance's ConfirMedia™ watermark content identification products so that they address the needs of music writers, publishers, recording artists and record labels. In addition, Don strategized the design and introduction of software applications that would leverage the value of ConfirMedia watermark content identification products for advertisers, program producers, and broadcast and cable networks. He also strategized the innovative web portal and data report licenses that form the basis of Verance's relationships with its advertising, music and programming clients, and played a key role in forging international joint ventures. Don also represented Verance in numerous public appearances before representatives of the music and entertainment communities. He returned to the leadership of Digital Economics in October 2001.