Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Thursday, October 30th 12:50 PM - 2:00 PM Track IV: Strategizing the Campaign: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV David Straus, Chief Executive Officer, WITHOUTABOX Mike Fitzsimmons, CEO and Founder, Delivery Agent Terry Dry, President, Fanscape, Inc. Liz Jones, Vice President of Media & Entertainment, The Hyperfactory Albin Reif, Founder and CCO, 65 Media Craig Hill, CEO, Digital Outlook Jenny Wall, President, Crew Creative Ron Eigen, Partner, Diligent, Moderator JENNY WALL, President, Crew Creative: As President of Crew Creative, Jenny Wall manages Crew’s goal of delivering outstanding creative and targeted solutions across the agency’s Print, AV, Interactive, and the newly created Strategic Initiatives departments. Wall is an integral part of continuing Crew’s proven success as an award-winning full service advertising agency providing a diversified approach to marketing which can be seen in such film campaigns as I AM LEGEND, CHARLIE WILSON’S WAR, and HELLBOY 2 as well as for television series including Discovery’s Shark Week, TLC's LA Ink, Heroes for NBC, Planet Earth for Discovery, and Anderson Cooper 360 for CNN. Prior to her role as the company’s President, Jenny Wall served as President of Interactive, where she was responsible for growing the business by consistently exceeding expectations and expanding the offering to deliver experiences that engaged users and connected them to the clients’ projects. Over the last four years, Wall grew the department from four to 60 people and successfully executed innovative online campaigns and websites for clients such as Discovery, HBO, ESPN, CNN, Bravo, FOX, TLC, Lionsgate Films, Universal and Warner Brothers. Wall came to Crew after she co-founded GO Marketing, which achieved unprecedented success implementing targeted strategies for such campaigns as HBO’s Angels in America and Paramount’s MEAN GIRLS. Wall got her start in entertainment marketing at HBO in 1995, where she helped launch over 60 films by developing print, online, outdoor, television, radio and promotional campaigns. She began her career at Tracy-Locke/DDB Needham, working as an Account Executive on the Mercedes Benz and Stoli Vodka accounts. Liz Jones, Vice President, Entertainment & Media, The Hyperfactory: As Vice President of Entertainment & Media, Liz is responsible for the direction and growth of The Hyperfactory’s entertainment division, which leverages the marketing power of the mobile medium to support film and TV studios, record labels, video game developers, media companies and more. Under her direction, the Los Angeles-based division creates mobile strategies and campaigns that build relationships with consumers and support new movies, TV shows, artists and album releases, video games, concert tours, promotions, stage productions and more. Liz is an accomplished entertainment executive with a strong record of success in digital marketing. Prior to The Hyperfactory, Liz spent 10 years at Twentieth Century Fox in both the Fox Mobile Entertainment (FME) group and the film division. While at FME, Liz founded Fox Mobile Studios – a dedicated studio for the development and production of made-for-mobile content. As Vice President of Digital Marketing, she built online and mobile marketing campaigns for more than 100 films, garnering numerous awards including two CLIOs, a Key Art Award and a One Show Award. Mike Fitzsimmons, CEO, Delivery Agent: As Delivery Agent, Inc.'s founder and CEO, Mike Fitzsimmons has developed and commercialized the only multi-media platform that connects viewers with products seen on and related to their favorite television shows, movies, sports, and music videos. Under his leadership, Delivery Agent has become the leader in shopping-enabled entertainment. Prior to founding Delivery Agent, Mr. Fitzsimmons led Product Marketing and Business Development for Something Now, Inc., which was acquired by CNET Networks in 2001. At Something Now, Mr. Fitzsimmons developed the industry's first synchronized e-commerce application that enabled real-time promotion of related consumer electronics products and services online. Before his work at Something Now, Mr. Fitzsimmons was a member of Circuit City Stores, Inc. Corporate Development and Direct Response Divisions, where his group brought in annual revenue in excess of $550 million. Additionally, he managed the company's start-up initiatives for their catalog, direct-mail and outbound call centers. Other Circuit City businesses from which Mr. Fitzsimmons has added to his product marketing and management expertise include: Circuitcity.com, CarMax, Circuit City Direct and DIVX. As a recognized expert on e-commerce and convergence, Mr. Fitzsimmons has been featured in Forbes, Reuters, Hollywood Reporter, Wall Street Journal, CNN/Money, Los Angeles Business Journal, BBC, E-Commerce Times and Variety and spoken at premiere industry events including The Media and Entertainment Forum, The Aspen Institute, Ad Tech and OnHollywood. Under Mr. Fitzsimmons' leadership, Delivery Agent was recently named Rising Star in the 2007 Deloitte & Touche Silicon Valley Technology Fast 50 companies, Entrepreneur Magazine's Hot 100 companies and AlwaysOn's OnHollywood 100 Top Private Companies. He currently serves on advisory boards for Jumpstart and Loudmouth Golf. A native of Virginia, Mr. Fitzsimmons is a graduate of Hampden Sydney College with a degree in Economics. Albin Reif, Founder and Chief Creative Officer, spearheads the groundbreaking creative vision of 65 Media where he has conceived and executed some of the most effective and entertaining marketing campaigns on the web. His remarkable career spans his early days at Euro RSCG in Vienna and later working at Paramount Pictures, where his team initiated one of the first interactive divisions in entertainment. In 1997 he founded 65 Media, which has since become a leading, award-winning and internationally recognized interactive agency, conceiving more than 100 entertainment online marketing campaigns over the past decade. Terry Dry, President, Fanscape, Inc.: As a freshman in high school, Terry Dry showed early the signs of a young entrepreneur from the moment he scalped his first ticket outside of Chicago Bulls games. Though not the most forthright of beginnings, Dry’s early courage and his passion for being self-made are qualities that would shape his future and ultimately land him as a co-owner and President of his very own company, Fanscape. Terry began his legitimate career in 1993 at A&M records in the national radio promotion department. His next step, into the Artist Relations/Artist Development team at A&M, eventually earned him the position of Director of Marketing/Product Management. Capitalizing on his years of experience at A&M and having developed universal respect within the music industry, Terry was named Head of Artist Development/Tour Marketing at Interscope/Geffen/A&M following a label merger. It was here that Terry was able to make an impact on the careers of multi-platinum artists, including Eminem, Black Eyed Peas, Counting Crows, Limp Bizkit, and Smashmouth, through the execution of large scale marketing campaigns. In 1998, Terry took his passion for music & marketing one step further and became a young entrepreneur co-founding Fanscape, one of the first new media marketing agencies with former A&M colleague, Larry Weintraub. With MxPx, a band signed to A&M Records, as the first client, Fanscape became the first company to run an online fan club. By creating opportunities for the fans to support their favorite musicians in the online space, Fanscape was able to close the gap between artists and their communities. Since opening, Fanscape has grown in size from two employees to almost thirty. The client base has evolved beyond music to include leading brand advertisers, major corporations, and wireless companies including MTV, AT&T, Universal Music Group, Samsung Mobile, NBC, and more. Today, Fanscape continues to complement and enhance traditional marketing efforts by engaging the newest generation of web and mobile savvy consumers. Fanscape remains on the cutting edge of innovative marketing, keeping in mind the interests of the target audience to engage and activate them in creative ways. As an expert on lifestyle and entertainment-influenced marketing, Terry runs all company operations with a heavy focus on new media and wireless strategies. Terry speaks frequently at entertainment trade conferences including Digital Hollywood, What Teens Want, Billboard, The Mobile Entertainment Summit, MarketingSherpa, WOMMA, as well as guest lecturing appearances at major Universities. He is a member of WOMMA, Word of Mouth Marketing Association and recently participated in the E2B: Connection Education to Business program at Pepperdine University’s Graziado School of Business and Management. Terry has a degree in Business Marketing & Communications from the University of Southern California and resides in Los Angeles, California. Ron Eigen, Partner at Diligent, a digital production/interactive company creating original content, online experiences and branded entertainment. Ron co-founded Diligent to address the need for stronger integration of content creation and interactive development. As a partner in Diligent, Ron guides clients like Sprint, Weplay.com (a new sports social network backed by CAA and MLB), Fremantle, The Natural History Museum, and Sierra Mist through the process of creating engaging content and online experiences. Recently, Ron produced and directed a series of comedic viral videos and interactive content for European Bluetooth company, Parrot, that achieved an audience of half a million viewers in one month. Currently, Ron is leading the development of an interactive multi-touch experience for an exhibit in The Natural History Museum opening in ‘09. Prior to launching Diligent, Ron co-created the comedy-music group: That’s My Daughter, for which he produced and directed a series of music videos and shorts for Comedy Central. Ron's short films have also appeared in film festivals around the world including: the New Zealand International Film Festival, Los Angeles Shorts Fest and the Hollywood Film Festival. Ron seeks to push the boundaries of entertainment and marketing by creating novel and engaging experiences.