Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES Wednesday, January 9th 10:30 AM - 11:30 AM Session A – DH17 Social Networks & User Generated Media as a Technology Chall Social networks and user generated media are not always a success. Just like any innovation, the challenge is to be among those left standing after the race to be first is over. On a certain level, the era of the social networks and user generated media sites is just beginning. The technology is just starting to make a social network a living and breathing universe of communications and activity, but there is also the downside of getting up and running only to burn out and lose your momentum. In theory, every successful television show or community of users is a potential social network, but in reality, the translation process does not always take hold. In this session we will explore what it takes to create and maintain a successful social network and user generated media site. Michael Gordon, Co-founder and Chief Strategy Officer, Limelight Networks Michael Chin, SVP, Marketing, KickApps Joel Smernoff, President and COO, Paltalk Kris Barton, General Manager, Nero Online, Nero David Hyman, CEO & founder, MOG Matt Edelman, CEO/co-founder, PeopleJam Reena A Jadhav, Founder, CEO, CareerHero.com Peter H. Kang, Esq., Partner, Sidley Austin LLP, Moderator Michael Gordon co-founded Limelight Networks in 2001. As Limelight’s Chief Strategy Officer, he works with many of the world’s leading media companies to align Limelight’s services with their current and emerging business models. Michael Chin, SVP, Marketing, KickApps: Michael leads the company’s marketing and communications strategy and efforts to evangelize the market potential of social media and the KickApps platform for major brands, global media companies, independent publishers and professional web developers, and provides consultation to clients on creating and launching successful social media communities. He brings a broad background of experience in Internet and Web 2.0 technology, enterprise software, mobile entertainment and consumer electronics. Before joining KickApps, Michael was a director at Bite Communications, a global communications consultancy serving both blue chip companies and emerging start-up brands. At Bite, he spearheaded the agency’s New York City expansion to establish its media and entertainment services portfolio. Prior to that, Michael was Director of Marketing at StormPlay Entertainment Systems and an Account Manager at Niehaus Ryan Wong. Michael has worked with numerous well-known brands, including Virgin Life Care, BEA Systems, VERITAS Software, Become.com, Creative Labs and Netscape. Michael has a B.A. in Politics with certificates in Legal Studies and Peace & Justice Studies from the University of San Francisco. Peter H. Kang is a Partner in the San Francisco office of the global law firm of Sidley Austin LLP. Mr. Kang is a member of Sidley’s Intellectual Property practice group (ranked in the top 3 nationwide by American Lawyer magazine), devoted to serving the IP and related legal services needs of technology clients. Mr. Kang counsels clients in patent disputes; technology transfer and IP licensing; strategic IP portfolio development; patent opinions; and IP enforcement and litigation. Mr. Kang has served as an advisor to iPark (formerly known as the Korean Software Incubator), and is an International Advisor for Global Venture Consultants. Mr. Kang is registered to practice before the U.S. Patent and Trademark Office, and is a member of the California bar. Mr. Kang works with Fortune 100 electronics companies, software and Internet companies, and content/game developers in IP matters worldwide. Mr. Kang has also advised independent film directors/writers, artists, and novelists in copyright/trademark issues and related content-licensing matters. In addition, Mr. Kang is an experienced IP trial attorney, having represented clients in complex litigation and trials of IP lawsuits nationwide, including federal court patent jury trial experience and first-chair patent trial experience before the International Trade Commission. With over almost fifteen years’ experience in Silicon Valley, Mr. Kang has represented ecommerce ventures, online startups, independent software consultants, game developers (including MMORPG, traditional arcade games, and hardware developers), electronic mapping and software navigation developers, and gaming companies. With over 1,700 attorneys in 14 offices worldwide, Sidley is internationally recognized as one of the top global law firms, and has consistently ranked number 1 in client satisfaction surveys. Prior to joining the Firm, Mr. Kang was Managing Partner of the San Francisco Office of a nationally recognized IP boutique. Earlier in his career, Mr. Kang served as Law Clerk for the Hon. Ernest C. Torres, now Chief Judge of the U.S. District Court for the District of Rhode Island. Prior to law school, Mr. Kang worked as a software engineer for a biomedical research organization at Brown University. Mr. Kang served on the Board of Directors of the Asian Pacific Bar Association of Silicon Valley, and is a Regional Governor of the International Association of Korean Lawyers. He is an award-winning author and frequent speaker at industry and legal conferences. He received both a B.A. in Classics and a B.S. in Industrial Engineering from Stanford University, where he won both the Fairclough Award and the Classics Department Senior Prize. Mr. Kang also received a Certificate of Merit from the University of London’s Institut Brittanique in Paris. Mr. Kang received his J.D., cum laude, from Georgetown University. For further inquiry, please contact Mr. Kang via email at pkang@sidley.com. David Hyman is the CEO and Founder of MOG (www.mog.com), an online community where music lovers can quickly and easily show the world what they’re listening to, express their musical tastes, and discover people through music and music through people. A digital media pioneer who started the first music website and sold one of the first ads on the Internet, Hyman has presented at countless digital media conferences, including Ad:Tech, CMJ, Digital Hollywood at CES, Digital Music Forum, and Plug.IN. The media often turn to Hyman as a charismatic, knowledgeable, and insightful expert resource. Recent media coverage of Hyman and MOG has included Billboard, Hollywood Reporter, MTV.com, Newsweek, Red Herring, Reuters, and Spin. Prior to MOG, Hyman held various roles (CEO, Executive VP, and Chief Strategy Officer) at Gracenote, the world's largest music database and music identification service. His successes included raising venture capital from Sequoia Ventures and bringing the company from $50,000 in annual booked revenue to over $20 million in four years. He was responsible for all aspects of the business, including the creation and development of Gracenote's formidable consumer electronics business, which is now responsible for approximately 50% of the company's revenue. Hyman played an integral role in the build-out of Gracenote's international business, including the creation of Gracenote Japan KK, and established sales offices in China, Korea, and Europe. Hyman created new businesses for Gracenote including song identification and state-of-the-art playlist management services. As SVP-Marketing at MTV Interactive, the digital holding company for all of MTV's online properties, Hyman oversaw all marketing activities for MTV.com, and VH1.com. His successes included leading an innovative 30 person guerilla marketing team and production of a highly successful $30 million television campaign. Hyman came to MTV through its acquisition of SonicNet, where he had been SVP, Sales & Marketing. At SonicNet, Hyman broke new ground in the online music arena, creating bleeding-edge products for ad sponsorships, including the development of the Web's first "Video-On-Demand" (V.O.D) platform, Streamland, the premiere website for music V.O.D. Before SonicNet, Hyman was co-founder of Addicted To Noise, the Web's first online music website. There, he was instrumental in shaping the perception that the Web is a place to build a brand for online marketers. Hyman brought many major brands online for the first time including Levi's, Coca Cola, Microsoft and Ford. Hyman forged the merger between Addicted To Noise and SonicNet, creating the largest online music website at the time. Hyman began his Internet career in 1994, when he pioneered the concepts of online advertising at Hotwired, the first online site that displayed advertising. While at Hotwired, David and the sales team sold the first online ads and developed many of the formats and metrics that are still used today, including the "ad banner", and "click-through rates." When Hyman is not thinking about online music experiences, he enjoys listening to music, obsessing on his stereo equipment, cooking, eating, snowboarding and spending time with his family. Reena Jadhav, Founder, CEO CareerHero.com: Ms Jadhav is a serial entrepreneur with a passion for game-changing, value-creating ideas. She recently founded CareerHero.com for young adults to explore careers in a fun, interactive and safe environment. Companies and leading executives can launch career clubs with videos, interviews, forum, chat and more to introduce exciting careers to young explorers. CareerHero donates part of the proceeds to fund scholarships for gifted children. Prior to CareerHero, Ms. Jadhav served as Chief Marketing Officer at Conduit, the leading platform for building communities via toolbars. Before Conduit she co-founded and served as Chief Marketing Officer at JobFlash, an award-winning service for automating hourly recruiting which was acquired by marked leader Taleo and also co-founded and ran product marketing at Done.com, an award-winning wireless messaging service. In addition, she worked at Oracle Corporation and PriceWaterhouseCoopers. Reena graduated summa cum laude from Wharton Business School with a Bachelors in Science and earned her MBA from Harvard Business School.