Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES Wednesday, January 9th 3:00 PM - 4:00 PM Session A – DH23 Next Generation P2P Music and Film - DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solution session on the topic. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - understanding it strengths and weaknesses. Gabriel M. Ramsey, Associate, Orrick Patrick Ross, Executive Director, The Copyright Alliance Rob Logan, CEO, ContentGuard Reed Stager, Chair, Digital Watermarking Alliance Jerry Pierce, Member of the Itiva Board Robert Levitan, CEO, Pando Networks Ashwin Navin, COO & Co-Founder, BitTorrent Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA), Moderator Jerry Pierce, Member of the Itiva Board: Jerry Pierce was previously Senior Vice President, Technology, Universal Pictures. He joined Universal in 1995 and established the New Technology Department for Universal Pictures in 2000. He was responsible for the technical launch of DVD for Universal and was responsible for Digital Cinema activities for Universal. He was chairman of the SMPTE Digital Cinema Mastering group, a member of the Studio's Digital Cinema Consortium, is an associate member of the American Society of Cinematographers, is Vice President of the Hollywood Post Alliance, and was on the Board of USC's Entertainment Technology Center. He established the joint project with Universal and Panasonic for DVD disc authoring and High Definition Telecine Transfers. He was part of SRI International (Stanford Research Institute) for over 13 years. Jerry holds a MSEE degree from Stanford University and an BSEE from UC Berkeley. Patrick Ross is executive director of the Copyright Alliance, a grass-roots coalition of artists, producers and distributors from across the copyright spectrum. Prior to joining the Copyright Alliance he was a senior fellow with The Progress & Freedom Foundation, a free-market think tank in Washington, D.C. Ross focused on intellectual property issues for PFF’s Center for the Study of Digital Property (IPcentral.info), specifically the rights of artists. He was also PFF’s vice president for communications and external affairs. Ross spent a decade as a journalist covering the growth of the Internet. Most of that time was spent writing for Communications Daily and its sister publication Washington Internet Daily, the latter of which he managed. He also was the first Washington bureau chief for CNET News.com. Prior to writing for those publications he spent six years as a self-employed freelance reporter and editor. A nine-time award winner for investigative journalism, Ross has appeared in publications such as The New York Times, The New Republic, Red Herring, and Kiplinger's Personal Finance Magazine, and has been distributed by the Associated Press. In the late 1980s Ross worked on Capitol Hill for U.S. Senator Harry Reid of Nevada. He studied international relations as an undergraduate at Pomona College and as a graduate student at Oxford University’s St. Antony’s College. Rob Logan, Chief Executive Officer, ContentGuard: Rob is a seasoned executive with over 20 years of commercial and basic research expertise in the fields of media technologies, consumer electronics, enterprise computing, and human performance. Prior to joining ContentGuard, Logan spent 13 years at Thomson in a variety of executive roles in areas including intellectual property, digital components, new media, strategy, design, and consumer electronics. Prior to his career at Thomson, Logan was a scientist at IBM focused on large system optimization. Logan holds a BA, MA, and PhD in cognitive psychology from the University of Binghamton. Gabriel M. Ramsey, an associate in the Silicon Valley office and a member of the Intellectual Property Group, focuses his practice on intellectual property litigation. He has experience in high technology and entertainment related matters involving copyright, trademark, trade secret and patent law. He also has experience in licensing matters and general commercial disputes. Mr. Ramsey has represented Lucasfilm, Ltd., Lucas Digital Ltd., LucasArts Entertainment Co., CNET Networks, Inc., Universal Studios, The Walt Disney Company, Fox Entertainment Group, Fox Broadcasting, eHarmony.com, VideoEgg.com, Affinity Circles, Inc., Gracenote, Inc., Digidesign, Mesa/Boogie, Ltd., Pioneer Corp. and Microsoft Corp. Robert Levitan is CEO of Pando Networks. Pando Networks is a leading provider of managed peer-to-peer (P2P) content delivery services. Prior to founding Pando, Robert was the co-founder of <http://www.ivillage.com>iVillage and of Flooz.com. Robert serves on the board of the Executive Council of New York, a business leadership organization and of New York Cares, a service organization that coordinates volunteers. Reed Stager, Board of Directors Chairman, Digital Watermarking Alliance, Executive Vice President, Digimarc Corporation: Reed Stager serves as Chairman of the Digital Watermarking Alliance, a group of companies that share a common interest in furthering the adoption of digital watermarking and which are actively involved in commercialization of digital watermarking-based applications, systems and services. Mr. Stager also serves as Executive Vice President of Digimarc and leads Digimarc’s Media and Entertainment business and the company’s Intellectual Property and Licensing, Corporate Marketing, and Public Policy initiatives. Additionally, Mr. Stager is chair of the Government Affairs Committee of the Document Security Alliance, on the board of the International Imaging Industry Association, and on the Portland Citizens Crime Commission. He has spoken, testified and worked extensively on media and document security issues at conferences and with Congressional committees and groups such as the National Council of State Legislatures, American Legislative Exchange Council and a number of U.S. States. Mr. Stager has 25 years experience in high technology marketing, business development, strategic planning, services and operations. He holds an M.B.A. from Portland State University and a B.S. in Business from Lewis and Clark College. Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service. Ashwin Navin is the President and Co-founder of BitTorrent, Inc. He hails from Yahoo! where he was an influential member of the company's Corporate Development group. He possesses extensive experience in structuring and negotiating acquisitions, partnerships and alliances in the tech industry. While at Yahoo!, Ashwin was responsible for M&A, divestitures and company strategy in the U.S. and key global markets such as India and Korea. Before Yahoo!, Ashwin worked with Wall Street powerhouses Goldman, Sachs & Co. and Merrill Lynch as an investment banker and research analyst. Ashwin earned a dual B.A. from Claremont McKenna in Government and Economics.