Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES Wednesday, January 9th 10:30 AM - 11:30 AM Session B – DH18 DRM Implementation in Media and Entertainment: From Standardization to Implementation of New Technology Strategies Content is what the entertainment and media industry produce, and the viability of the industry’s future rests on its ability to manage its content and control its distribution while at the same time making it available to an ever larger customer base. And that is the job of the DRM technology industry, to make the film, music and mobile technology delivery systems safe for mass use. In this session, we will explore, from the point of view of the technology companies, the possibilities and potential of DRM in the evolving content landscape. From CDs and DVDs to broadband and wireless delivery, DRM and content protection represents the bottom line of the future of our industries. Paul Jessop, Chief Technology Officer, IFPI David Hughes, Senior Vice President, Technology, Recording Industry Association of America Donald E. Leake, Program Director - Copy Protection Business Development, IBM Research Albhy Galuten, Vice President, Digital Media Technology Strategy, Sony Corporation of America Richard LeVine, Global Rights Management Lead, Technology Consulting, Security, Media & Entertainment, Accenture Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix Richard Bullwinkle, Chief Evangelist, Macrovision Stuart Rosove, Senior Director, Business Development Media and Entertainment, Digimarc David E. Leibowitz, Managing Partner, CH Potomac, Moderator Richard Bullwinkle, Chief Evangelist, Macrovision: Richard Bullwinkle is well known in the digital networking entertainment industry from his previous roles at Digital Networks North America, Inc. (DNNA), TiVo and Mediabolic. As Vice President of Product Management, Richard was a chief evangelist for Mediabolic, which was acquired by Macrovision in January 2007. He was also previously a senior member of TiVo's product marketing team. Richard helped create and develop the TiVo products and then played an instrumental role in helping create the well-known publicity around the TiVo products and brand. At DNNA, a wholly owned subsidiary of D&M Holdings U.S., Inc. and the parent company of Rio Audio and ReplayTV, Richard was a senior member of Rio Audio's Product Marketing team. He helped create and market some of the most popular MP3 players in the US. At ReplayTV, he was in charge of the user experience, including software and interface design. Richard graduated from Rollins College in Florida with degrees in English and music. Albhy Galuten is Vice President of Digital Media Technology Strategy for Sony Corporation of America (SCA). In addition to his technological achievements, Mr. Galuten is a Grammy award-winning record producer, songwriter and arranger. Mr. Galuten joined SCA in March 2005, and is responsible for the Media Technology Group. The Media Technology Group assists with technology strategy and due diligence, research & development, relationships with the content industry and the development of standards. Before coming to Sony, Mr. Galuten was Senior Vice President, Advanced Technology, Universal Music Group. Under Mr. Galuten, eLabs and Universal’s Advanced Technology group provided: strategic advice to senior management in the technology space, performed technical due diligence of software, hardware and business systems, invented technology and filed patents. Under Mr. Galuten, the group also managed standards participation, negotiated technology licenses and provided technical support for lobbying efforts and trade organizations. Before working at Universal, Mr. Galuten was a Vice President at ION where he created and developed the Enhanced CD. Prior to working in technology Mr. Galuten was a musician and record producer. In 1978 he won two Grammy awards including Producer of the Year. His original compositions and orchestrations for Film, Theatre and on record have won him a Dramalogue Award and two BMI Awards. During his music career which spanned more than 20 years, Mr. Galuten worked with numerous multi-platinum artists, produced eighteen No. 1 singles, and generated sales of more than 100 million records. Paul Jessop acts as Chief Technology Officer for the RIAA on a secondment from IFPI, its London-based international counterpart. He heads the Technology and Standards department and oversees all the collective technical activity in the industry. He works closely with both associations’ legal departments on the evolution of internet related legislation and with industry anti-piracy experts in both the online and offline worlds. Central to the associations’ leadership in the transition to internet delivery of music is the development, promotion and operation of identification schemes – International Standard Recording Code (ISRC) for tracks and the Global Release Identifier (GRid) for electronic distribution – both of which are managed by Paul’s department. Paul is a Chartered Engineer, a Fellow of the Institution of Engineering and Technology and a Member of both the Audio Engineering Society and the Royal Institution of Great Britain. He obtained a degree in Engineering and Computer Science at Cambridge and a post-graduate Diploma in Management Studies at Oxford. Paul enjoys travelling with his wife and two sons, who are all qualified scuba divers. Paul is a Divemaster and has held an amateur radio licence since 1975. He recently returned to flying gliders in both the UK and the US. Donald E. Leake, Program Director for Copy Protection Business Development, IBM Research Division: Don Leake brings over 35 years of IBM experience in the IT industry to his current position of program director for copy protection business development, IBM Research Division. Leake is responsible for promoting the use of IBM’s extensive portfolio of content protection technologies in IBM’s products and industry initiatives as the use of rich digital media becomes pervasive in entertainment and IT applications. IBM’s content protection technologies include encryption, watermarking, fingerprinting and software tamper resistance. Leake also works closely with the Media and Entertainment Industry, in its transition to digital, through his participation in standards organizations, consortia, alliances and multi-company working relationships. As such, Leake is currently the lead IBM representative to the 4C group, AACS, the Copy Protection Technical Working Group, Digital Living Network Alliance, the DVD Forum and the Pro-MPEG Forum. Previously, Leake managed the marketing, sales and customer support functions for the group in IBM Microelectronics Division that develops MPEG and set top box chips. In this role, Leake was responsible for establishing IBM leadership in the digital media chip business. Prior to that, Mr. Leake held a number of marketing and product planning management positions in IBM’s high-end and mid-range systems development organizations, including managing product planning for IBM’s largest commercial servers. Mr. Leake started his IBM career as a customer support rep in the field sales organization. Mr. Leake holds a Batchelor of Science degree in Mathematics and Masters of Science degree in Statistics, both from Penn State University. David Hughes, Senior Vice President, Technology, Recording Industry Association of America: David Hughes is Senior Vice President, Technology for the Recording Industry Association of America (RIAA). The trade group's member companies are responsible for creating, manufacturing, or distributing 90 percent of all legitimate sound recordings sold in the United States. David coordinates the recording industry's technology objectives. His responsibilities include representing the technology interests of the organization’s members, and coordinating industry technology efforts where the record labels can work collectively. These include the creation and implementation of technology standards, efforts to achieve cross-format interoperability, outreach, education and litigation efforts. Before joining the RIAA in the fall of 2006, David was Vice President, Technology Strategies and Digital Policy at Sony BMG Music Entertainment. David joined Sony Music Entertainment Inc. (SME) from its parent company, Sony Corporation, in 1998 to head a new electronic delivery department. At SME/Sony BMG, he played a key role in evaluating and developing opportunities for the digital distribution of the company’s catalog. David contributed to the creation of new physical formats including SACD, DVD-A and BluRay and participated in the development of interoperability frameworks and new technologies and business models for the digital distribution of music. He represented SME/Sony BMG’s technology interests in RIAA initiatives and participated in a wide array of cross-industry initiatives including the “Madison Project,” MPEG, SDMI, DVD-Audio and OMA. David holds an MBA from the University of Tsukuba in Japan, and a BA from the University of Alberta in Canada. He holds a number of U.S. and international patents. Richard LeVine, Senior Manager, Global Architecture and Core Technologies, Accenture: Rick LeVine is an Experienced Senior Manager in Accenture’s Global Architecture and Core Technologies organization.He is Accenture’s thought leader in the Digital Rights Management space, and is driving significant IPTV and Digital Convergence work. Mr. Levine has held V.P. of Engineering and C.T.O. positions in the software industry, and has led technology and business partnerships between Fortune 200 Technology firms. He has nearly two decades deep technology, product creation and delivery, architecture, and management experience. He has earned a Masters in Computer Science, and a 2003 MIT Sloan Master of Science in the Management of Technology degree. Rick is also the author of several published Digital Rights Management and Security Patents Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix: Steve Oetegenn's career in the Information Technology industry spans 25 years. He has a wide range of experience in international business, having launched numerous high tech products to the global marketplace. He began his career with Burroughs Corporation (now UNISYS) as a specialist for Optical Character Recognition Systems. He has specialized in Digital Security and Anti-Piracy since 1998, working with government agencies, Fortune 500 companies and major Hollywood studios. Prior to joining Verimatrix, He was COO of MediaSec Technologies LLC, a pioneer and leader in the field of digital watermarking, COO of Argus Systems Group, a leading provider of Internet server security software, and CEO of DCE Communication Ltd, a world wide provider of business messaging systems. Mr. Oetegenn has spoken at numerous global digital security conferences, and also speaks fluent German. David E. Leibowitz is Managing Partner of CH POTOMAC, a strategic services firm working with companies at the intersection of entertainment, media and technology. Mr. Leibowitz brings almost thirty years of experience in business, law and policy issues facing the entertainment, new media, consumer electronics and information technology industries. Among other activities, Mr. Leibowitz serves as a senior advisor to Gotuit Media, Motorola, National Datacast, Gibson Guitar, Peppercoin, myMPO, and Demand ID Systems. Mr. Leibowitz also has worked with other clients, including BMI, 13 Colonies Software (since purchased by a large enterprise software company), CD Intelligence, and Neurok Optics. Earlier in his career, Mr. Leibowitz Co-Founded VERANCE and served as it Chairman. VERANCE offers innovative technology solutions to protect, manage, and monitor audio and audiovisual content, including broadcast monitoring and verification, copy protection and content management. Before that, Mr. Leibowitz was Executive Vice President and General Counsel of the Recording Industry Association of America (RIAA), responsible for business and legal issues facing the industry with particular emphasis on how to position the industry to utilize new physical and electronic format systems. During this period, Mr. Leibowitz chaired the worldwide recording industry’s International Steering Committee on DVD Audio, the RIAA New Technology and Multimedia Committee and the RIAA Legal Committee. Prior to his work at the RIAA, Mr. Leibowitz was a partner in the Washington, D.C., law firm Wiley Rein & Fielding representing a number of Fortune 100 media and entertainment companies. Mr. Leibowitz also has served as Policy Planning Advisor to the Register of Copyrights for the U.S. Copyright Office.