Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES Tuesday, January 8th 1:30 PM - 2:30 PM Session A – DH11 Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content 2008 is the Year of Broadband. Most major television networks have launched ad-supported or subscription-based online video initiatives. They're competing and partnering with aggressive online brands like Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail. Broadband penetration has surpassed 50% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What's happening in 2008, and what are the implications for 2009 and beyond? Traditional media is definitely responding to the challenge of broadband, but success is elusive and the future is never without danger. Don't miss this lively and frank discussion about the present and future of the industry's hottest topic! Steve Shannon, EVP & GM of Product Development, Gemstar-TV Guide Fred McIntyre, SVP, AOL Video Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation Nash Parker, Director Strategic Alliances, Alcatel-Lucent Mark Jeffery, Sr. Dir, Product Marketing, ICTV Kelly C. Egan, Vice President, Business Development, Swarmcast Joe Franzetta, Executive Vice President and General Manager, Broadband Television Business Unit, TANDBERG Television, Part of the Ericsson Group Jeffrey Binder, Managing Director, Harvard Venture Partners, LLC, Moderator Kelly Egan, VP of Business Development of Minneapolis and Tokyo, Swarmcast - He is responsible for all facets of Swarmcast’s business development and sales activities. Formerly the director of entertainment strategy at Best Buy, Kelly developed strategic initiatives targeting new media distribution platforms, mobile entertainment, and digital content opportunities. He has been active in the field of media and entertainment for more than ten years, and has worked in both creative and management roles in the film, music, television and interactive entertainment industries. Prior to joining Best Buy, Kelly founded the international film and television distributor, Kegan Entertainment, where he led both property acquisition and territory sales responsibilities and completed numerous worldwide distribution agreements at the MIPCOM and MIPTV markets in Cannes. Previously, Kelly was an associate in the Media and Entertainment practice at IBM Global Strategy Consulting. Specializing in Digital Film and Interactive Television, he was instrumental in developing and executing digital strategies for numerous global entertainment conglomerates, film studios and music labels. Prior to IBM, Kelly led Internet Strategy at video game publisher, Activision. While at Activision, he supervised the online marketing for many blockbuster titles, including: Quake II, Interstate-76 and Dark Reign. Kelly has been a frequent speaker on media and entertainment topics at numerous universities and industry events. He is also a board director for IFP North (Independent Feature Project), supporting independent film and is a member of the Mobile Entertainment Forum, a global organization leading development of mobile entertainment. Kelly began his career as a television producer at Chicago PBS affiliate, WTTW, producing the movie review program Sneak Previews and WorldStage Chicago, which received the Emmy in 1995 for Best Musical Special. He holds a BA in Mass Media Studies and Film from Loyola University of Chicago and an MBA from The Thunderbird School of Global Management. Kelly has previously spoken at Digital Hollywood in April 2005, January 2006, March 2006 and June 2007. He also spoke at Ad Tech in October 2005 and iHollywood Mobile Entertainment Summit in April 2006. Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation: Mr. Papagan is responsible for incubating, implementing and driving operations of all new business initiatives and setting the strategic direction of Rentrak Corporation, a leader in audience measurement tracking media consumption across numerous distribution platforms including, Theatrical Film, Home Video, On Demand Content, and Advertising. Ken was a founding executive for the start-up of 9 television networks including Nickelodeon, MTV, ON TV, and the JCPenny Shopping Channel – where he was Co-Executive Producer. For the past 10 years, Ken has been primarily focused on Digital Media across all platforms globally working with such clients as AT&T, Broadband, USWest, Bloomberg, Flextech and others. Among his accomplishments at Rentrak are the launches of Retail Essentials and OnDemand Essentials, which is currently aggregating VOD viewer usage data for more than 50% of the VOD, enabled cable universe, including Comcast, Cablevision and others. The service is currently processing overnight On Demand data representing 32 million set top boxes. The service has garnered 42 content providing clients including NBC/Universal, CBS, MTV, Paramount, and Warner Brothers. He is currently developing New Business in On Demand Advertising and Linear Television audience measurement. Joe Franzetta, Executive Vice President and General Manager, Broadband Television Business Unit, TANDBERG Television, Part of the Ericsson Group: As executive vice president and general manager of the broadband television business unit at TANDBERG Television, Joe Franzetta oversees the company's efforts in developing and building upon its product and solutions offering for the broadband television marketplace. In this capacity, Mr. Franzetta oversees the entire broadband television business unit in an effort to expand and strengthen the global TANDBERG Television broadband television business. Prior to taking on this new responsibility, Mr. Franzetta was TANDBERG Television’s senior vice president of programmer sales, overseeing sales of all of the company’s products to the broadcaster, programmer and content communities. Mr. Franzetta joined TANDBERG Television through the company’s acquisition of interactive television provider GoldPocket Interactive. As Executive Vice President, Corporate Development, he was instrumental in building GoldPocket’s market-leading content business, partnering with several of the world’s largest media companies to deliver more than 20,000 hours of interactive television programming. Before joining GoldPocket, Mr. Franzetta spent three years as Senior Vice President, Corporate Development and Strategy at Mixed Signals Technologies, Inc., a leading iTV technology and services company. At Mixed Signals, Mr. Franzetta managed all business development and strategy efforts, including key customer relationships and technical partnerships. Mr. Franzetta also has ten years of corporate legal experience, most recently as Vice President, Corporate Legal Department at Sony Pictures Entertainment and, prior to that, as Partner, Corporate Department at Katten Muchin & Zavis in Los Angeles and Chicago. Mr. Franzetta holds a Juris Doctorate from the University of Pennsylvania School of Law and a Bachelor of Science in Economics and Political Science from Allegheny College. He is licensed to practice law in California and Illinois. Steve Shannon, Executive Vice President & General Manager, Product Development, Gemstar-TV Guide: Steve Shannon joined Gemstar-TV Guide in January, 2006 as executive vice president & general manager, Product Development.  His long history and demonstrated track record of developing, launching and managing innovative, leading-edge products made him the natural choice to head up the company's new, cross-platform Product Development and Technology group. Steve's experience features a unique blend of technology, leadership and innovation in video entertainment.  He is a computer industry veteran who in the late 1990s was the creative force behind multiple successful technology products and consumer brands. Most recently, under Steve's leadership, the Product Development and Technology group developed and launched My TV Guide, a new suite of cross-platform personalized guidance tools and services designed to help consumers address the complexity in the video entertainment landscape brought about by rapidly expanding choices and new forms of content.  Prior to joining Gemstar-TV Guide, Steve was the executive vice president of Sales and Marketing for Akimbo Systems, a company he founded in 2002.  Akimbo is the world's first Internet-delivered, video-on-demand service designed for televisions.  Steve was responsible for strategy, sales, marketing, and programming.  He served as the company's CEO during its first year of operation. In 1998 Steve helped co-found another digital TV company, ReplayTV where he served as the VP of Marketing and Sales until 2001.  At ReplayTV he helped launch the world's first digital video recorder, driving marketing strategies.  When the company was acquired by SONICblue, Inc., he was responsible for marketing their Rio MP3 players as well as the ReplayTV product lines. Before ReplayTV, Steve was director of Internet authoring at Macromedia, where he launched Dreamweaver, Macromedia's market-leading Web-authoring tool. Steve joined Macromedia when it purchased iband, the company he co-founded and the original developer of Dreamweaver.  He has also worked at Coopers & Lybrand, Paramount Pictures, MGM/UA, and Capitol Records. Steve holds a bachelor's degree from UCLA and an MBA from the University of California, Berkeley. Nash Parker as a Director in the Strategy Team of Alcatel North America has an integral role in supporting both the IPTV and Mobile initiatives. This position is engaged in strategic partner development activities, analyst relations, and is also Alcatel's primary liaison with the content and advertising community; including film, television, and gaming medias. He has held previous positions as the Manager of Business Development for Sony Computer Entertainment America (PlayStation) and with General Motors Corporation in advertising and sales/marketing. Fred McIntyre is Senior Vice President of AOL Video, where he directs the team that leads and executes AOL's comprehensive strategy for video and operates AOL's video products across AOL's network of Web properties. McIntyre joined AOL in 1999 and has worked in a variety of capacities, including most recently Vice President of Programming & Media Networks for AOL for Broadband. He also spent several years as Vice President of Business Development for AOL Entertainment where his responsibilities included mapping and implementing the strategy that established AOL as a premier online destination and industry partner for Games, Movies, Music, Radio, Television, and Ticketing. Prior to AOL, McIntyre held senior management positions at Spinner.com, VIBE Magazine and SPIN Magazine. Mark Jeffery, Sr. Director, Product Marketing, ICTV: A 10-year industry veteran, Mark joined ICTV to help the company bring to market network technologies for migrating lucrative Web-based distribution and advertising models to the television.  Prior to joining ICTV, he served as director of product marketing and partner development for Terayon Communication Systems, where he was responsible for overseeing the product definition, development and strategic marketing of Terayon’s entire line of digital video products. Previously, Mark had been a member of the Silicon Graphics team that spun out Kasenna, and was responsible for marketing activities, including naming the new company.  Mark held several corporate and product marketing director positions with Kasenna, for which he led corporate branding initiatives and was responsible for OEM video server sales, product launches, worldwide sales support and technical training efforts. Prior to Kasenna, Mark was senior product manager for MediaBase at Silicon Graphics and held product management positions at Site Technologies and Etak.  He holds a bachelor’s degree from the University of California, Santa Barbara.  An endurance cyclist, he is a three-time qualifier in the 24-hour Solo World Championships.  He also enjoys spending time with his family and supporting their passions of running, soccer and synchronized swimming.