Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES Tuesday, January 8th 3:00 PM - 4:00 PM Session A - DH14 The Connected TV and Set-top as the Consumer Gateway to Entertainment & Information – Set-Top, Broadband, Guides & PVRs The combination of the TV, the set-top, the broadband connection and digital video recorder is breaking down the barriers of TV viewing experience. Every player in the entertainment and technology food chain – from content owner to middleware and headend operator, to the subscriber service provider and finally to the CE manufacturer, all play an equally key role. The idea that consumers might use a TV, demanding personal and enhanced video services, as they do a computer has arrived – and it is our job to make the future happen today. In the near future, viewers might be watching a football game and at the same time, on a second window on the TV, that viewer might also be shopping for tank-tops or buying snacks from the supermarket. That viewer might be taping a show, watching a movie and doing research for a term paper on the web at the same time. The TV set will serve as gateway to entertainment and information as sure as the computer opens the door to a world of information. TV, interactive TV, IPTV, PVR TV, broadband based TV, there will likely be as many ways to describe the way consumers will use and access content and programming as there are companies supplying the options. In this session we will explore that coming future Dan Simpkins, CEO and Chairman, Hillcrest Labs David Henry, Director of Product Marketing, Consumer Product, NETGEAR James McQuivey, VP and Principal Analyst, Forrester Research Pedro Vargas, Director, Content Business Development, SanDisk, Digital Content Group Joe Seidel, Director, Worldwide Partner Ecosystem, Microsoft TV, Microsoft Corporation Jim Sanduski, Vice President & General Manager, Digital Television Solutions Business, Hewlett-Packard Steve Tranter, Vice President of Interactive and Broadband Delivery, NDS Josh Martin, Analyst, Media & Entertainment, Yankee Group, Moderator David Henry, Director of Product Marketing for consumer products, NETGEAR - Most recently, he was the product line manager for consumer routers and advanced wireless (802.11n) products.  David joined NETGEAR in 2004, prior to which he was a senior product manager for the high technology vertical application at Siebel Systems. David's professional experience also includes business process and information technology consulting with Deloitte Consulting in San Francisco.  David holds a Bachelor of Science degree in Electrical Engineering with an emphasis on Signal Processing from the University of Washington and an MBA from Stanford's Graduate School of Business. An experienced speaker and well-respected member of the networking community, he has participated in numerous conferences. Most recently, David participated on the “Media Centralization and Distribution” panel at Parks Associates' Connections: The Digital Living Conference and Showcase 2007. Daniel S. Simpkins, Founder, Chairman and CEO, Hillcrest Labs - Dan Simpkins founded Hillcrest Labs in 2001 with a team of experienced technical and business professionals to create a revolution in entertainment.  Prior to Hillcrest, Dan was Vice President and General Manager of the SALIX Switching Division of Tellabs, Inc., which was established in 2000 when Dan sold Voice over IP leader SALIX Technologies to Tellabs for $300 million.  Dan founded SALIX in 1990 and continued as president and CEO through the sale. Dan currently serves on the Board of Advisors of Cornell University’s BR Ventures and is a member of the prestigious Cornell University Council.  He also sits on the Board of Advisors of several high-tech companies and is a member of CTAM.  Dan served as an Executive in Residence for New Enterprise Associates (NEA), one of the country’s premier VC firms.  He is a frequent speaker at industry and business events and has authored many papers on both technical and business subjects.  Dan earned both a Bachelor’s in Electrical Engineering with Distinction and a Master’s in Electrical Engineering from Cornell University. Pedro Vargas is Director of Content Business Development for SanDisk’s Digital Content Business Unit. In this role he is responsible for structuring, negotiating and closing complex commercial deals with content partners including major networks, movie studios and music labels. He has also served as Director of Mobile Entertainment & Content at SanDisk’s Mobile Business Unit. Prior to SanDisk, Pedro was at Yahoo! Music where he was responsible for music service business relationships with major accounts. A successful entrepreneur, Pedro also founded two digital music companies. • DigMedia: a venture capital funded ($12 million) software company specializing in the secure broadcast of digital media across the Internet. With offices in the US and UK, DigMedia successfully delivered products to customers such as EMI, Virgin, British Telecom, Telefonica, Best Buy, Fry’s and CompUSA. Strategic partnerships were solidified with Microsoft, Intel, IBM and InterTrust. • NewTechMusic, Inc.: an early Internet record label in Silicon Valley. Pedro succeeded in licensing world-wide digital distribution rights to over 30,000 music tracks from major artists and forging business partnerships with Intel, RealNetworks, Fostex and AMD. Pedro also worked for 12 years at Intel Corporation in strategic product marketing and business development capacities. During that time he helped launch and was a key marketing contributor in four product divisions: ASIC, EPLD, Flash Memory and PC Chipsets. Later, as Strategic Program Manager with Intel's Content Group, Pedro focused on marketing, business development and investment strategies in the entertainment industry with Intel Capital and Intel’s Content Group. Pedro was the co-producer for the debut Intel New York Music Festival: widely regarded as the first Web-based, real-time music and video concert, bringing together over 300 bands to millions of music fans throughout the world. Joe Seidel, Director Partner Ecosystem, Microsoft TV: Joe Seidel is director of the worldwide partner ecosystem team for the Microsoft TV Division at Microsoft Corporation. In this capacity, he is responsible for developing the partner support system required to extend Microsoft TV into a total end-to-end solution for both telecom and cable operators around the world. Seidel is responsible for developing strategic worldwide partnerships with encoding, server, storage, business/operational support system, consumer electronics/OEMs, silicon, independent software, and systems integrator vendors. He is also responsible for driving Microsoft TV’s next generation silicon and OEM strategy. Prior to joining Microsoft in September 2001, Seidel served as director of business development for ReplayTV. In that capacity, he was responsible for several strategic deals with cable TV providers and consumer OEM’s. Prior to joining ReplayTV, Seidel was a business unit manager at Raytheon, where he staffed and managed a team of engineers responsible for the development of mobile satellite TV for recreational vehicles and boats. His career started at Texas Instruments, where he held numerous positions in engineering and management including managing business development offices around the country. Seidel has spent the last 15 years concentrating his efforts on the video market. He holds a bachelor of science degree in mechanical engineering from the University of Missouri, Columbia and a master’s degree in engineering management from Southern Methodist University, Dallas. James McQuivey, VP and Principal Analyst, Forrester Research: James analyzes television and media technology for Forrester. He specializes in the future of the moving image, including digital video recorders, HDTV, video on demand, Internet-based video, online feature film distribution, mobile digital video, and the business implications of each of these disruptive technologies or movements. Beyond this, he also covers digital music and shares with other Forrester analysts an interest in the future of the digital home.Previously at Forrester, James served as a vice president and research director, running Consumer Technographics North America, Forrester's unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester, where he launched Forrester's coverage in the travel and automotive industries. In addition to keynoting at industry events and Forrester Forums, James is routinely sought-after for comment by such publications as The New York Times, The Wall Street Journal, and USA Today. He has  been interviewed for radio's All Things Considered and Marketplace, as well as television's Newshour with Jim Lehrer. Steve Tranter, Director of Interactive Delivery for NDS Americas, is based out of NDS’ Southern California office, where he heads the interactive delivery group for NDS. Steve’s background is in systems design and integration for a variety of industries, including digital broadcasting, scientific instruments, image production and database technologies. During his 11 years with NDS, Steve has been involved in the design and implementation of some of the world's largest and most advanced digital broadcast systems. For the last 6 years Steve has worked with major platform and content providers to deploy some of the most successful and innovative interactive applications being used around the world today. Jim Sanduski, Vice President & General Manager, Digital Television Solutions Business, Hewlett-Packard: James (Jim) Sanduski is vice president for the Digital Television Solutions global business unit within HP’s Personal Systems Group. Jim is responsible for growing HP's flat-panel TV business, including HP’s line of ‘networked’ MediaSmart TVs, worldwide. This role entails setting the digital television business strategy and overseeing R&D, engineering, design, product planning, procurement and delivery in executing the strategy. Prior to joining HP, Jim spent 12 years with the consumer electronics division of Samsung Electronics America in a variety of sales and marketing capacities. Most notably, Jim led the marketing team responsible for the company’s television product line and launched LCD, Plasma, DLP micro-display projection TV and HD direct view TVs into the United States consumer market. Prior to Samsung, Jim spent five years at Sony Electronics and four years at GE in marketing and financial positions, respectively. Jim is a member of the Academy of Digital Television Pioneers, a group of executives from broadcasting, program development, CE manufacturing and retailing industries who have played a significant role in the development of HDTV. He also served six years on the Board of Directors for the Video Division of the Consumer Electronics Association (CEA). Jim holds an MBA degree from Harvard Business School and a Bachelor of Science degree in Business Administration with distinction from the University of Nebraska. In addition, Jim earned a Diploma of Superior Proficiency in Japanese Language and Culture from Nanzan University in Nagoya, Japan, during a two-year undergraduate study-abroad program. Jim works out of HP's operations in Cupertino, Calif. James McQuivey, VP, Principal Analyst, Forrester Research: James analyzes television and media technology for Forrester. He specializes in the future of the moving image, including digital video recorders, HDTV, video on demand, Internet-based video, online feature film distribution, mobile digital video, and the business implications of each of these disruptive technologies or movements. Beyond this, he also covers digital music and shares with other Forrester analysts an interest in the future of the digital home. Previously at Forrester, James served as a Vice President, Research Director, where he ran Consumer Technographics® North America, Forrester's unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester, where he launched Forrester's coverage in the travel and automotive industries. In addition to keynoting at industry events and Forrester Forums, James is routinely sought after for comment by such publications as The New York Times, The Wall Street Journal, and USA Today. He is interviewed regularly for radio's All Things Considered and Marketplace and is featured often on CNBC. Josh Martin, Analyst, Consumer Research - Media & Entertainment, Yankee Group: Josh Martin is an analyst in Yankee Group’s Consumer Research group with an expertise in media & entertainment. His areas of focus include connected digital home and portable entertainment. Specifically, his research encompasses enhancements to video (DVR, HDTV, VOD, Next Gen DVD), technology changing how consumers view video (digital media adapters, media center PCs and broadband video) and moving content beyond the home (portable media players and digital audio players). Martin’s knowledge creates a holistic perspective of the changing content consumption experience from in the home to ubiquitous connectivity while providing insight into how to take advantage of emerging technology and distribution channels. Prior to joining Yankee Group, Martin worked for IDC where he was responsible for launching research into next generation DVD, broadband video and portable media players. In this role, he was one of the first analysts to build a forecast model for broadband video revenue opportunities and to pick a winner in the next generation format war. Additionally, Martin frequently published thought leadership research on emerging video distribution technology and services. Martin is regularly quoted in the trade and mainstream business press including The Financial Times, USA Today, and News.com. Martin received a Bachelor of Science in business administration from Babson College.