Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES Sunday, January 6th 10:00 AM - 11:00 AM Track I - RA1 – Reinventing Advertising Deconstructing Advertising: Making Choices in a Universe of Limitless Choice: Broadband, Social Networks, Mobile, TV, Cable, Games, VOD & ITV In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV. As the consumer is being both barraged by content and choice, he/she is invariably being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move ever forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base Tim Hanlon, Executive Vice President, Ventures, Denuo - A Publicis Groupe Company Adam Stewart, Vertical Director, Media & Entertainment Group, Google Dean Carignan, Director, Ad Business Strategy, E&D Division, Microsoft Corporation Ramiro Sanchez, Head of Product, Reuters Consumer Media, Americas Jonathan Bokor, Vice President, Business Development, TANDBERG Television, Part of the Ericsson Group Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company: Tim Hanlon is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California. Adam Stewart, Vertical Director of Media & Entertainment, Google: As Vertical Director of Google's Media & Entertainment group, Adam oversees all aspects of the company's marketing and advertising relationships with the media and entertainment community. He works directly with marketing decision-makers in the TV, movie, gaming, music and web publishing industries to develop unique integrated marketing strategies. With more than 16 years experience in advertising sales and sales management, Adam managed a national sales team for one of the largest U.S. cable companies, where he developed sales strategy and built strong relationships in the sales, advertising, branded entertainment and production communities in New York, Chicago and Los Angeles. Prior to joining Google, Adam was Vice President of National Sales for Screenvision, where he was primarily responsible for spearheading media-based advertising and content deals across multiple industries. Earlier, Adam was Senior Vice President, National Sales Manager of Discovery Communications, where he was responsible for advertiser content integration, sales strategy, network positioning, earned value marketing opportunities, branded entertainment and business plan management for Discovery Channel, TLC, Animal Planet, Travel Channel, Discovery Health and BBC America. Adam earned a BA in Communications Arts and Sciences from the University of Southern California. Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation: Dean Carignan currently develops long-range strategic plans for E&D’s investments in streaming video advertising, mobile marketing and game-based advertising. Dean also spent several years with Microsoft’s adCenter group, where he drove product strategy for Paid Search, Display Ads and Contextual Advertising. Prior to joining Microsoft, Dean was a charter member of McKinsey & Company’s e-Business Strategy Practice. He holds an M.B.A. from INSEAD. Jonathan Bokor, Vice President, Business Development, TANDBERG Television, Part of the Ericsson Group: As vice president of business development, Mr. Bokor is responsible for the company’s content and advertising solutions for the vertical media market. In this capacity, he oversees programming initiatives and the adaptation of new TANDBERG Television product solutions into the advertising marketplace. Mr. Bokor is a veteran in the television industry and has extensive experience in the areas of interactive and enhanced television where he has worked on a variety of operations including business development, strategic planning, competitive analysis and sponsorship sales. Prior to TANDBERG Television, Mr. Bokor was the senior director of business development and sales for the Walt Disney Internet Group (WDIG) in the enhanced TV division. At WDIG he played an integral role in the development of the company’s Emmy award-winning enhanced television business, content strategy, partnerships and ad sales. Mr. Bokor also served as interactive media counsel at NBC where he spearheaded an array of innovative transactions involving NBC’s Internet and interactive television businesses including the formation of NBC Olympics and NBCi. Jonathan holds a B.A. in Economics from the University of Michigan and a J.D. from the University of Pennsylvania. Ramiro Sanchez, Head of Product, Reuters Consumer Media, Americas - Romero Sanchez oversees the launch and implementation of Reuters products across all digital platforms (online, mobile, video and digital signage). Ramiro has a wide range experience in the media, internet and mobile markets, including enabling new technologies to improve subscriber-based or ad-supported business models. At Reuters, Ramiro is responsible for content programming, ad strategies and cross-platform ad solutions, as well as increasing audience engagement. Ramiro works extensively with clients, agencies and Reuters editorial team to develop groundbreaking ad solutions that maximize revenue while optimizing user experience. Prior to joining Reuters, Ramiro worked at AOL, where he was responsible for developing audience engagement and retainment through the use of pricing strategies. Preceding AOL, Ramiro was a consultant for several years at The Boston Consulting Group, where he was involved with global strategy projects for several media and consumer services, including several of the world’s largest multi-media companies. Ramiro holds B.S. and M.S. degrees in Engineering from ITBA (Argentina), and an MBA from UC Berkeley. He is fluent in Spanish, Portuguese and English, and has an intermediate knowledge of French and Italian. John McCarus, VP Director Brand Content, DIGITAS: As Vice President, Director of Brand Content for Digitas – A Publicis-owned full service interactive agency, John works across all Digitas client businesses to source and create digital brand content solutions on the web. Reporting to Digitas EVP, Global Creative Director, he works with the agency’s media, creative and marketing leaders to develop digital content strategy and brand content solutions across multiple channels. Digitas’ brand content unit has created and produced original digital programming for high profile brands including Delta, Kraft, GM, Holiday Inn, Miller Brewing and American Express. Examples range from original content development to integration and co-creation in partnership with existing entertainment properties and established talent as well as with the exploding number of talented content producers now working on the web. Prior to his current role, John served as Vice President of Brand Development for Alliance, an entertainment development and strategic partnership unit of WPP. While at Alliance, McCarus developed custom integrated programs in the branded entertainment arena incorporating TV, Music, Filmed Entertainment, Video Gaming and Live Event Programming. Clients included CoverGirl, Max Factor, Old Spice, Pantene, Pringles, Hasbro Games, Secret, Staples, Playtex and Taco Bell. In 2004, McCarus co-created and developed the first ever Music Upfront Conference in partnership with Adweek and Billboard Magazines, designed to give brands a first hand preview of upcoming content from the major music labels with the goal of developing brand/music partnerships and integration deals. Prior to joining Alliance, McCarus had a highly successful career in Magazine Publishing with several key posts including Director of Corporate Advertising Sales for Conde Nast Publications and Associate Publisher at both The New Yorker Magazine and Rolling Stone Magazine. McCarus was also one of the original Publishers of Saveur – an Epicurean lifestyle title launched by publishing maverick Chris Meigher in 1995. McCarus currently lives in Bronxville, NY with his wife and two daughthers Terry S. Bienstock is currently CEO of World Extend: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics.