Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES Sunday, January 6th 1:00 PM – 2:00 PM Track III – ME3 - Mobile Entertainment Mobile & Broadband Music: New Platforms + New Technology + More Music + Dynamic Marketplace The music industry, the mobile community and the broadband universe have now become near perfect if not reluctant partners. We got an inkling of what was coming twenty years ago when the Walkman changed the way people listened to music, but we didn’t understand just how it would emerge until a couple of hundred million wirelessly connected handheld devices got sold to the consumer in one year. That is a whole other story. As a result of the mobile explosion on top of the fully realized broadband base, music and the consumer experience is continually evolving. With music as ringtone, mobile device as retail provider, mobile device as radio player, mobile device as music library and broadband-home connection as the backbone, the consumer is now fully immersed in a music experience. In this session we will not only address the question of device as a musical provider, we will address the issue of revenue generation in that process. With the industry experts in the session representing all sides of the mobile revenue question, it is bound to be informative. Ken Hertz, Entertainment Attorney, Senior Partner, Goldring Hertz & Lichtenstein LLP Brad Duea, President, Napster Cyrill Glockner, Senior Business Manager, Consumer Media Technology Group, Microsoft Chris White, Senior Director, Music, Mobile Devices business, Motorola, Inc. Victor Fredell, Global Content Acquisition Manager – Music, Sony Ericsson Quincy “QD3” Jones, III, Filmmaker/Writer/Producer/Visionary, Founder, QD3 Ted Cohen, Managing Partner, TAG Strategic, Moderator Brad Duea, President, Napster - Brad oversees all of the company's international business endeavors as well as all business development activities worldwide, including the development of Napster's position in the mobile market. Brad also helps define the strategic direction of the Napster service. Brad has a passion for music and values the Internet's ability to connect fans with both large and small artists, making his entrance into the digital entertainment world a natural progression. Brad made this transition as Vice President of Worldwide Business Development and Worldwide OEM Sales for Roxio, Inc., where he was responsible for all business development efforts for the company, including international expansion, the acquisition and integration of pressplay (a music subscription joint venture between Sony Music Entertainment and Universal Music Group), the acquisition and integration of MGI Software (which brought the #1 consumer photo and editing products into Roxio's digital media portfolio) and the development of strategic partnerships, including those with Samsung Electronics, Intel, Best Buy, Gateway and Dell. Prior to joining Roxio, Brad was active in both the technology and customer service industries as the Vice President of Corporate Development for PeopleSupport, Inc., a leading provider of integrated e-customer relationship management solutions. While at PeopleSupport, Inc. Brad raised over $50 million in venture financing, and closed strategic partnerships with industry leaders, such as Hewlett Packard and Siebel Systems, Inc. Brad holds a B.A. in Law and Society, High Honors, from University of California at Santa Barbara, a M.B.A. in Finance and International Business, Beta Gamma Sigma, from the University of Southern California, and a J.D., Magna Cum Laude, from the University of San Diego. Chris White, Senior Director, Music, Mobile Devices business, Motorola, Inc. - Chris White leads a team responsible for driving consumer demand for the category of wireless handsets, applications and accessories centered around the mobile music experience. Working with customers and partners around the world, Chris defines and delivers on solutions that enable consumers to connect with their favorite music, on-the-go. Prior to his current role, Chris served as Senior Director of North America Marketing, developing innovative promotional programs with leading US wireless operators. Chris has over 12 years of marketing experience, specializing in consumer products. Most recently, Chris and his team managed the highly successful launch of the RAZR handset in the North America market with Cingular Wireless. Chris holds a Masters degree in management from the Kellogg Graduate School of Management at Northwestern University and a Bachelor of Arts degree from Vanderbilt University. Kenneth Hertz, Senior Partner, Goldring, Hertz & Lichtenstein: Hertz, managing partner in the Beverly Hills law firm of Goldring, Hertz and Lichtenstein LLP, specializes in representing talent in the entertainment industries. The firm’s clients include Will Smith, Destiny’s Child, Beyonce Knowles, Christina Aguilera, No Doubt, Hillary Duff and Alanis Morissette. Prior to joining the firm, Hertz was vice president, music -- business and legal affairs -- for The Walt Disney Company. Hertz is also a principal in Membrain, an entertainment marketing strategy consulting firm that consults a number of firms engaged in businesses operating in the entertainment content, technology and marketing industries (including Hasbro, Alliance Entertainment, BMG and The Estate of Elvis Presley, Def Jam and Paul Frank Industries). Hertz is a frequent speaker on the subjects of entertainment, convergence and technology, and has been an instructor at UCLA’s Anderson Graduate School of Management. Hertz is also active in various causes and in December 2002 he, and his partner Fred Goldring, received the ACLU’s Bill of Rights Award for their extraordinary commitment to social justice. Quincy “QD3” Jones, III, Filmmaker/Writer/Producer/Visionary, Founder, QD3: For more than 20 years, QD3, a noted creative visionary, has been producing hits in music and film to celebrate, honor and magnify the hip-hop culture. His career turn into the world of business continues to reflect his forward-thinking ability to turn bling into gold. QD3 has amassed one of the largest independent libraries of Hip Hop content with over 1500 hours of programming, much of it rare, exclusive, and never before seen footage. In June 2006, he formed QD3 Digital, a division of QD3, to take advantage of the technology explosion of broadband video, user generated content, video on demand and mobile platforms. As the creative and driving force, QD3 is building the first urban oriented digital media entertainment company. In 2002, QD3 started QD3 Entertainment, a documentary production company focused on chronicling the many dimensions of Hip Hop culture. Beginning with the multi-platinum selling DVD, Thug Angel, QD3 Entertainment emerged as the industry standard for both commercial success and critical acclaim in the urban DVD market. Following the success of Thug Angel, QD3 began working on the critically acclaimed BEEF series, which provides a definitive look at Hip Hops most notorious conflicts and resolutions between artists. In addition to receiving VIBE Magazine’s Best Music DVD Award in 2003, the popular BEEF series has received rave reviews from publications such as Variety, The Los Angeles Times, and Rolling Stone. The success of the BEEF DVDs spawned the highly anticipated BEEF TV Series that premiered on the BET network in October 2006. Other titles from QD3 Entertainment include; The Freshest Kids, The MC: Why We Do It, The Art of 16 Bars, Letter To The President and Black & Blue: Legends of the Hip Hop Cop, released under the QD3 Collection, a division of QD3. With many gold, platinum and multi-platinum albums and singles to his name, QD3 is a bonafide hitmaker in Rap, R&B and Pop. In addition to his many hits working with artists such as Tupac, Ice Cube and L.L. Cool J., QD3 has remixed singles for artists such as Prince, Ronald Isley, Queen Latifah, Coolio, Naughty By Nature, Everlast and Morcheeba, among others. QD3’s music activity in Film and Television includes scoring the powerful and influential film Menace to Society, as well as songs featured in Gang Related, Panthers and Jason’s Lyric. QD3 composed theme songs for the In The House comedy series, starring L.L. Cool J., Out All Night, featuring Patti Labelle, and most recently The PJ’s, Eddie Murphy’s weekly animated comedy series (for which QD3 received an Emmy nomination), as well as the theme for Grown Ups, starring Erkel. ASCAP honored QD3 with the 1993 ASCAP Composers Award for his work on Fresh Prince of Bel Air, starring Will Smith. QD3 was born in London and raised in Stockholm, Sweden were he got his start in Hip Hop by touring as a break-dancer. At age 13, he got his first drum machine and started producing demo’s for local Hip Hop acts which eventually lead to producing his first gold record at 16 years old. At that point QD3 packed up and moved to New York to pursue his dream to become a rap producer in America. He spent a year and a half in New York working with old school legends such as T La Rock (1st artist signed to Def Jam) and Special K (of the group Treacherous 3 featuring Kool Moe Dee). In 1986, with Hip Hop still in its infancy, QD3 attended the noted Berklee College of Music in Boston. After one year at Berklee, QD3 grew restless and moved to Los Angeles where he immediately connected with Dr. Dre and a small record label called Ruthless. He began producing with this talented crew that would include Ice Cube, Warren G, Snoop Dogg and many others who would create West coast Hip Hop and change culture around the world. Ted Cohen, Managing Partner, TAG Strategic, Moderator: Industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program. Victor Fredell, Content Acquisition Manager, Music, SonyEricsson Mobile Communications AB Victor recently joined Sony Ericsson as “the Music Man" in the content team. Victor’s key focus is to strengthen the already strong music proposition that Sony Ericsson has built with its Sony Ericsson Walkman products and to take the proposition to the next level. This includes working and creating long-term strategic partnerships as well as running global, regional and sometimes local campaigns. The work includes everything from regular pre-loading deals to together with partners inventing new ways of incorporating music into the mobile area. Victor is also one of the driving forces behind designing and executing the overall music content strategy for Sony Ericsson. He has an extensive background in the music field with more than 15 years as a professional DJ in Europe and the last three years as head of digital operations and business development for SONY BMG Sweden. Victor has been a frequent speaker at mobile events all over the Nordics and often been active in vivid debates about DRM and the digital future within the music business. Victor holds a Bachelor of Arts Degree in International Business Administration from American university of Paris. Aaron Grosky, President, Control Room: As President of Control Room, Aaron Grosky refines the company’s long-term strategic vision, identifies the company’s overall music programming, production and distribution strategies, and serves as primary liaison with key content distributors including MSN, MediaFlo, and MyNetwork TV, as well as artist management and labels. Previously, as Executive Vice President of Music Programming and Production for Control Room, Grosky identified and executed the company’s long-term programming strategy and led all Control Room productions. Leveraging long-standing relationships with artists, managers and labels, Grosky identified key opportunities with the world’s leading artists, negotiated deal terms with management and labels to maximize the offering for a variety of distribution partners, and oversaw all aspects of production to ensure the highest quality end product for both artists and distribution partners. In addition to his role at Control Room, Grosky was tapped to serve as Global Producer of Talent and Programming for Live Earth, responsible for securing 150 top artists and creating the programming strategy for the nine stages around the world during the 24-hour broadcast across television, broadband, radio and wireless networks. Prior to his role at Control Room and Live Earth, Grosky spent 10 years in the music and technology industries. He served as the head of Artist, Label Relations and Programming for Virgin Digital, where he helped define a programming voice, secure artist and label relationships, and implement systems for the digital music service in the US and Europe. Previously, Grosky founded Shift, Inc, a media encoding and entertainment networking services company, and held senior positions at RioPort where he oversaw client acquisitions, and Almo Sounds where he managed digital initiatives. Grosky started his career as a regional sales and marketing rep for Geffen Records in Boston.