Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES Sunday, January 6th 4:00 PM - 5:00 PM Track II – GP5 - Game Power Music, TV, Movie & Comic Book Industries and Games – The Hitmaking Machinery: From Game Creation to Cross Promotions & Brand Extension The TV industry, like the movies, has forged a perfect relationship with the games industry – likewise, the music industry, in a different way has found its own hitmaking engine in games. Games is proving itself to be among the best partnerships that the entertainment industries have ever forged. The marriage between games and TV starts with the fact that the target demographic is a perfect fit which translates into great programming for gamers, advertising and branding opportunities and ends up with games being produced about the content of TV – from sports games which have forged their own cultural universe to kids shows which regularly translate into hit games. On the music front, like the idea of hit CDs as soundtracks for movies, videogames with audiences approaching 10 million are now becoming the perfect venue for game soundtracks. The music and the games industry is now emerging as its own industry-sector. The concept of the music industry as game driver and games industry as music industry diver is now in play. Molly Chase, VP and Executive Producer, Cartoon Network New Media David Getson, CEO, g-NET Media Ricardo Sanchez, VP of Content and Creative Director, GameTap, Turner Broadcasting Dave Howe, Executive Vice President and General Manager, SCI FI Channel, NBC Universal Albie Hecht, President Worldwide Biggies Shawn McMichael, Director of Sales and Marketing, Microsoft E&D Russell G. Weiss, Partner, Morrison & Foerster LLP, Moderator Molly Chase is Executive Producer of Cartoon Network New Media. Chase's experience in the Entertainment and New Media industry includes ownership of two start-up companies and eight years at Turner Broadcasting System, Inc. As Executive Producer of Cartoon Network New Media, she oversees the creation of interactive and emerging media entertainment offerings based on Cartoon Network characters and properties, including mobile content, online gaming, broadband video and popular Internet sites including flagship CartoonNetwork.com, which attracts more than 10 million unique users per month. In this role Chase oversaw an extensive online gaming event in support of Cartoon Network's "Codename: Kids Next Door" that earned a 2005 Emmy® nomination. She was a featured speaker on panels at the 2005 Ottawa International Animation Festival, Anime Expo 2006 and Comic-Con 2006. She currently serves on the board of MentorE, a start-up non-profit dedicated to linking at-risk youth with much-needed mentors. David Getson is co-Founder, CEO, and Board Member of g-NET Media, Inc., America’s leading videogame entertainment and marketing company. Getson focuses on the direction and growth of the company, which specializes in the creation and distribution of game-related programming and content across all platforms, including TV, VOD, Web, and DVD. With partners that include all leading game companies such as Microsoft, Sony, EA, & Ubisoft, as well as the largest entertainment companies such as Viacom, AOL/Time Warner, NBCU, and Rainbow Media, Getson & g-NET have helped pioneer the way videogames can extend their IP and expand their audience through branded content, entertainment-marketing, and strategic cross-platform partnerships. Prior to g-NET, Getson was the Founder, CEO, Publisher, and Editorial Director of ICON Magazine. Getson graduated cum laude from Princeton University in 1994 with a BA as an Academic All-American. Russell Weiss is a partner in the Los Angeles and Century City offices of Morrison & Foerster LLP and a Co-Head of its Technology and Entertainment practice and Head of the firmwide Video Game practice. Mr. Weiss specializes in transactional matters and counseling in the fields of entertainment, technology, media and intellectual property with a particular focus on the convergence of entertainment and technology. Mr. Weiss has represented video game, motion picture, television, cable, music, video game and multimedia companies in structuring, negotiating and drafting a broad range of agreements involving the financing, acquisition, development, production, marketing, promotion, distribution, publishing, sale and other exploitation of video games, motion pictures, television and Internet programming, and music. Mr. Weiss also has represented a wide array of technology companies in structuring, negotiating and drafting agreements involving the research, development, licensing, manufacturing, marketing, distribution, sale and other exploitation of technology. He regularly counsels clients on intellectual property and commercial law matters, including, without limitation: piracy; privacy; fair use; the Digital Millennium Copyright Act; digital rights management; advertising; contests, sweepstakes and gaming; right of publicity; and unfair competition. In addition, Mr. Weiss has experience litigating cases involving intellectual property and commercial law issues in federal and state courts. Mr. Weiss has spoken on many panels concerning issues faced by the entertainment, music, video game and technology industries and has been widely quoted in Variety, The Hollywood Reporter, USA Today, Los Angeles Times, CNET News and other publications. Prior to his joining Morrison & Foerster in 1999, Mr. Weiss served as Counsel both in the Motion Picture Division of Columbia Pictures as well as in the Business and Legal Affairs Department of Disney Interactive, Inc. Mr. Weiss received his J.D. in 1994 from Loyola Law School where he was a Staff Writer for the Loyola Law Review. He received his B.A. in 1990 from the University of California, Los Angeles. Mr. Weiss is a member of the Beverly Hills Bar Association where he serves on the Board of Governors and on the Executive Committee of the Intellectual Property, Internet and New Technologies Section. Mr. Weiss is a member of the California bar. Shawn McMichael - Director of Sales and Marketing, Microsoft E&D. Shawn oversees the Advertising Business Group for Microsoft's Entertainment and Devices division. His group is responsible for developing new types of advertising for Microsoft's Games, Video, and Mobile plantforms. Shawn is a recognized authority in the field of innovation and strategy for games advertising. Prior to this position, Shawn was the group product manager for Microsoft Casual Games, dealing with the challenging concerns of sales generation in an online medium, and responsible for advertising, sponsorships, and demand generation. During his thirteen-year tenure at Microsoft, Shawn has also served as the group manager for their Direct Acquisition group, responsible for MSN's CRM strategic planning, and group marketing manager for the Mobile Devices division. He has a bachelor's degree in organizational communications from San Francisco State University. Ricardo Sanchez is vice president of content and creative director for GameTap, the first-of-its-kind broadband entertainment video game network from Turner Broadcasting System, Inc. (TBS, Inc.). In his role, Sanchez is charged with overseeing and implementing the content strategy, acquisition management and development of games for GameTap, in addition to developing original programming for GameTap TV. His oversight of the GameTap user experience includes licensing games for the network, determining development, timing and strategy for new games releases, developing new titles for the GameTap Originals brand, overseeing GameTap’s editorial team, and directing the production of video-based content. Sanchez heads GameTap’s San Francisco office and reports directly to Stuart Snyder, Turner’s executive vice president and chief operating officer of Animation, Young Adults & Kids Media. Most recently, Sanchez served as vice president of publishing at IGN Entertainment, Inc., the leading community-based Internet media and services company for video games. At IGN, Sanchez managed the day-to-day operations for IGN.com, RottenTomatoes.com, GameSpy.com, GameStats.com, the Planet network and the Vault Network, which draw a combined audience of more than 18 million monthly visitors. He also managed the organization’s broadband group, developing original content and the delivery strategy. Previously, Sanchez developed interactive content for Ultra Game Players and Next Generation magazines at Imagine Media. He was also a producer for the Freedom Forum’s Newseum, developing interactive and video-based exhibits for the world’s first interactive museum of news, which opened in Arlington, Va., in 1997. Sanchez’s background also includes stints in television news as a videographer and editor. Sanchez holds a bachelor of arts degree in English from Boise State University and a master of arts, film and video from The American University. He has been a regular contributor to many leading games and technology publications. His work has appeared in magazines and Web sites such as IGN.com, Gamasutra.com, GameDaily.com, MacAddict, Maximum PC, and PC Gamer.