Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES Monday, January 7th 3:00 PM - 4:00 PM Session C - ME9 - Mobile Entertainment Track The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience The iPhone has set a new threshold of design, elegance and features that all future mobile devices will be compared to. The Mobile Platform 2.0 will no longer be acceptable to the consumer as anything less. It is possible that a mobile device offer a specific feature – a communications tool or entertainment concept and specialize in just that – in other words, it is not clear that the Mobile Platform 2.0 be an all-in-one product. Nevertheless, the iPhone has forever raised the bar for what all future mobile platforms must aspire to. In this session, we will address Mobile 2.0 – the features, the network capabilities and consumer expectations. Maria Pacheco, Vice President, Marketing, Vivendi Games Mobile Larry Berkin, Senior Director Developer Ecosystem & Technology Acquisition, ACCESS Systems America Derek Handley, CEO, Hyperfactory Sharon Wienbar, Partner, Scale Venture Partners Rob Gelick, Vice President, Media and Community Services, HELIO Manish Jha, CEO, Vantrix Steve Bradbury, VP, Content Strategy & Business Affairs, GoTV Networks, Moderator Maria Pacheco, Vice President, Marketing, VIVENDI GAMES MOBILE: Maria Pacheco is vice president of marketing for Vivendi Games Mobile, a division of Vivendi Games. Pacheco oversees product marketing initiatives for the Americas including channel marketing, co-marketing, consumer insights, communications and promotions. She also is involved in the team’s editorial strategy for external intellectual properties and licensing activities. Prior to joining Vivendi Games Mobile, Pacheco was senior director of marketing for JAMDAT, which was acquired by Electronic Arts in 2006. Pacheco was responsible for managing marketing and public relations for new product launches and also managed cross-marketing efforts with external licensors and carriers. Pacheco also served as director of sales for JAMDAT. Previously, Pacheco was product marketing manager for Games at Sprint where she was responsible for managing mobile game marketing initiatives including programming and the Company’s mobile game review and selection process. Pacheco was instrumental in launching Sprint’s ‘Game Lobby’, the industry's first carrier-based mobile games community in the world. Pacheco has also worked as director of marketing for Cerner Technologies and H&R Block E-Solutions. Pacheco holds a master’s degree in business administration from Baker University and a bachelor’s degree in marketing from Pittsburg State University. Sharon Wienbar, Partner, Scale Venture Partners: Sharon Wienbar invests in mobile, internet, and enterprise software companies at Scale Venture Partners, which she joined in 2001. Sharon sits on the boards of Bellamax, Biz360, Facetime Communications, Glu Mobile, Merchant Circle, PlayPhone and Reply.com. Prior to Scale VP, Sharon spent 15 years at Critical Path, Amplitude Software, Adobe Systems and Bain & Company. Among her varied responsibilities, she directed marketing strategies and operations, integrated product and service businesses following acquisitions, managed the application of technology to Pacific Rim and European markets, and negotiated complex intellectual property licenses. Sharon holds a BA and MA in Engineering from Harvard University, and an MBA from the Stanford Graduate School of Business. Sharon also serves on the board of the non-profit Myelin Repair Foundation. Oliver Miao, General Manager, Centerscore Studio, Vivendi Games Mobile - Oliver is well respected in the mobile games industry and has spoken on several panels on the topics of social networks and user generated content. Under Oliver’s direction, Centerscore has produced a number of mobile titles incorporating social networking and user generated content including Surviving High School, Suring Hollywood and People’s Choice Hangman. Derek Handley, CEO,The Hyperfactory, an experienced mobile media company responsible for several award-winning mobile campaigns. The Hyperfactory is trusted by a portfolio of notable brands that include Toyota, Motorola, Vodafone and Coke, all of whom rely on the company as an essential part of their mobile marketing strategies. Boasting the world’s most compelling and unified mobile media network, the company offers access to more than one billion multi-touchpoint impressions per month. Larry Berkin is the senior director, developer ecosystem & technology acquisition for ACCESS Systems Americas, Inc. (formerly PalmSource, Inc.) Berkin is responsible for worldwide developer activities for the company and leads a team in the evaluation and acquisition of technology for incorporation into the Palm OS® and ACCESS Linux Platform™. Having extensive experience in the consumer software, broadband and wireless industries, Berkin has held senior management positions in product development, marketing and business development at Excite@Home, Island Graphics and Broderbund Software. In addition, Berkin founded Jumpin’ Jack Software, an entertainment software company that produced videogames for LucasArts, Sega and 3DO. Berkin earned a bachelor’s degree in economics/computer science from the State University of New York and an MBA from the Fuqua School of Business at Duke University. He has been a frequent speaker at Jupitermedia’s Game MarketWatch Conference, Games Developers Conference, CES, Digital Hollywood and CTIA Wireless. Manish Jha, CEO, Vantrix: Manish Jha, has over 16 years in various senior roles in strategy and operations related to new media, and the launching of several high-tech ventures for the company. He was most recently Senior Vice President and General Manager of ESPN Mobile. In this position, he oversaw all of ESPN's mobile efforts, including content licensing and Mobile ESPN, an MVNO targeted to sports fans. Previously, he served as Senior Vice President and General Manager, Emerging Media and Data Services. In 2002, Manish Jha was named one of the "50 most influential people in streaming and technology" by Streaming Magazine. In 2005, he was recognized in CableFax magazine's "CableFax 100". In April 2006, he was named in The Hollywood Reporter's "Who's Who in Mobile". Mr. Jha is a graduate of Colgate University, where he received a Bachelor of Arts degree in philosophy and religion. Rob Gelick, Vice President, Media and Community Services, HELIO: Rob Gelick offers more than a decade of accomplishment-laden experience in the mobile industry, driving several industry firsts and setting product & service standards practiced by the market at large today. Currently the Vice President of Media and Community Services at Helio, Rob was one of the ten initial executives tasked with founding an innovative US mobile operator offering exclusive, high-end devices and advanced mobile services over a nationwide 3G wireless network. In his role, Gelick envisioned, developed and now manages an award-winning MySpace Mobile solution, a full-track digital music service, a comprehensive mobile video offering, an industry-first YouTube Mobile portal and an integrated content publishing platform – all transforming the way people discover, create and share media within their connected lives. Rob Gelick is also responsible for defining long-term product & service strategy, new business development opportunities, current & future pricing models and key relationships with content owners, manufacturers and technology partners. Before joining Helio, Rob served as the Director of Music for Motorola’s Global Entertainment Solutions Group. In this role, Gelick was instrumental in the company’s strategic alliance with Apple to bring iTunes to Motorola’s next generation mobile devices. During an eight-year career at Motorola, he pioneered the world’s first mobile commerce solutions in Asia, launched the first mobile devices capable of supporting downloadable media, and established the company’s European Design and Innovation Center in Milan, Italy which focused on global consumer research, product planning, design and development. While abroad, Rob additionally spearheaded the development of Motorola’s Future Product Vision for emerging wireless products, touted by The Wall Street Journal as series of “mind boggling wireless fantasy products” after a public unveiling in 2001 at CeBIT in Hanover, Germany. Before his term at Motorola, Rob spent over three years working at as a senior industrial designer with Insight Product Development Ltd., where he was in charge of building client brands through innovative designs and original product concepts across the medical, sporting goods, houseware and consumer electronics industries. His work led to a gold prize for excellence by Business Week and the Industrial Designers Society of America. Gelick was awarded a B.A. in Psychology and a B.F.A in Industrial Design from the University of Michigan. He has conducted workshops both nationally and internationally including Domus Academy in Italy and the Illinois Institute of Technology’s Institute of Design in Chicago and has been selected for a myriad of lecture/speaking opportunities at high profile events such as M3, Mobile Entertainment Summit, MobileMusiCon, Billboard Music Summit, CTIA and Digital Hollywood. Throughout his career, Rob Gelick’s experience spans virtually all facets of the wireless arena and he brings invaluable insight and knowledge to the space regarding the challenges faced by both small start-up companies and large-scaled Fortune 500 brands. Steve Bradbury, Vice President, Business Development, GoTV Network: Steve brings over a decade of entertainment convergence experience to his role at GoTV Networks, focusing on the burgeoning made-for-mobile, video-on-demand space. GoTV provides news, sports, music, entertainment, and other essential content customized specifically for cell phone users. Prior to GoTV, Steve was President of Marketing By Design where he was responsible for the interactive division of the Improv Comedy Clubs, Showbiz Scoop for Columbia TriStar Interactive, the eSportsworld executive conference, a $20 million McDonald’s/Coca-Cola tie-in for Santa Claus: The Movie and the Openwave/IBM mobile entertainment summit. For the last six years, he has led the Hollywood & Digital program at UCLA Extension. Steve’s corporate experience includes VP Marketing of MGM Worldwide Television and Director, Creative Services at Universal/MCA TV.