Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Wednesday, August 6th 10:45 AM - Noon Track I: Technology Redefining the Future The Digital Consumer: Digital Choice and Access to Digital Content - Balancing Consumer Rights with Technology, Regulation and Legal Principles Digital technology enables consumers to enjoy and interact with creative content across a wide array of platforms. Success in the digital age hinges on the ability to meet the demands of the digital consumer and embrace novel business models that capitalize on new products, markets, and distribution methods made possible by digital technology. As Congress and the courts struggle to keep pace with rapidly advancing technology, the law has evolved to create a precarious balance between protecting the rights of copyright owners and meeting the demands of the digital consumer. Are changes to the law able to help harmonize these interests? How could the power of new technologies be harnessed in a way that fairly rewards copyright owners yet delights consumers? Is the law able serve to foster the creativity of Web 2.0 consumers and broaden the appeal of user-generated content? Is it possible to shape the law and regulation to drive technological advancement instead of stifling innovation? Fred von Lohmann, Senior Intellectual Property Attorney Electronic Frontier Foundation Michael Petricone, Senior Vice President, Government Affairs, Consumer Electronics Association Joyce Schwarz, JCOM Emerging Entertainment Marketing David L. Anderson, Partner, Nixon Peabody LLP James M. Burger, Attorney at Law, Dow Lohnes, Moderator Additional speakers to be announced Fred von Lohmann, Senior Intellectual Property Attorney Electronic Frontier Foundation: specializing in intellectual property issues. In that role, he has represented programmers, technology innovators, and individuals in litigation against every major record label, movie studio, and television network (as well as several cable TV networks and music publishers) in the United States. In additon to litigation, he is involved in EFF's efforts to educate policy-makers regarding the proper balance between intellectual property protection and the public interest in fair use, free expression, and innovation. Fred has been named one of the 100 most influential lawyers in California for three years running by the Daily Journal, a leading legal newspaper, and received a 2003 CLAY (California Lawyer of the Year) award from California Lawyer magazine. He was also named one of the 50 Agenda Setters for 2003 by UK publication Silicon.com. He has appeared on The News Hour with Jim Lehrer, CNN, CNBC, ABC's Good Morning America, Fox News' O'Reilly Factor, C-SPAN, and TechTV's ScreenSavers and has been widely quoted in a variety of publications, including in the New York Times, Washington Post, Los Angeles Times, Billboard, US News & World Report, CNET News, Wired News, TIME magazine and a number of leading legal newspapers. His opinion pieces have appeared in the Los Angeles Times and San Jose Mercury News. Michael Petricone is the senior vice president of government affairs for the Consumer Electronics Association (CEA). In his position, Michael has been responsible for representing the CE industry’s position before Congress and the FCC on critical issues such as digital television broadband, privacy and home recording rights. Mr. Petricone is a frequent speaker on policy issues impacting the consumer electronics industry, and in 2003 Michael was featured by Dealerscope Magazine as one of the technology industry’s “Top 40 Under 40”. Mr. Petricone received his law degree from Georgetown University Law Center and his undergraduate degree from Tufts University. CEA represents more than 2,200 U.S. manufacturers of audio, video, accessories, mobile electronics, communication, information and multimedia products that are sold through consumer channels. CEA also sponsors and manages the International Consumer Electronics Show (CES), the world’s largest annual trade event showcasing consumer electronics products. Joyce Schwarz, JCOM Emerging Entertainment Marketing: Joyce A. Schwarz is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T. She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive. She wrote "Reinventing Hollywood" for the NAB in 1992 and then co-wrote "Multimedia: Gateway to the Next Millennium" in 1993, "How to Break Into the New Hollywood" in 1995. Her latest book is "Cutting the Cord: Guide to Going Wireless" Que Publishing, June 2002. Schwarz is well known as a business writer and colu! mnist for more than 150 articles in such publications as: Business 2.0, Conferenza, Digitrends.net, 'Christian Science Monitor", 'Sales and Marketing' (SAM), LA Times and more. She was the chair and organizer for the first Paris, France Internet/ITV conference from 1995-1997, Digital Day LA , 1993-1996 and is a popular keynote speaker at such conferences as the Invention Convention and the San Diego Computer Fair. She specializes in developing partnerships and alliances for emerging entertainment and new technologies. David L. Anderson, Partner, Nixon Peabody LLP: Mr. Anderson’s practice focuses on a variety of business, corporate, and intellectual property law matters, including new venture formation, licensing, software development and publishing, mergers and acquisitions, and new media transactions for both public and private clients. He has a special focus on the videogame industry, licensing, new media transactions, and trademarks, and counsels clients in all aspects of the videogame, interactive entertainment, wireless, new media, toy, and licensing industries. Mr. Anderson also has experience in connection with mergers and acquisitions, including intellectual property due diligence, and drafting purchase and sale agreements and merger documents. Mr. Anderson’s trademark practice focuses on counseling clients with respect to selection, prosecution, protection, and brand management in the United States and abroad. Mr. Anderson also has experience in traditional entertainment law. He has drafted and negotiated film and music industry agreements, including talent, director, literary option and purchase, synchronization and master use licenses, recording, songwriting, and music video production agreements. He has conducted copyright, name, and likeness protection and enforcement programs for motion picture production companies, estates of legendary jazz musicians, and top-10 recording artists. James M. Burger, Attorney at Law, Dow Lohnes: specializing in representation of technology companies on intellectual property, communications and government policy matters. Mr. Burger joined the firm's Media, Information and Technologies group in January, 1997. Prior to that, Mr. Burger was a Senior Director in Apple Computer's Law Department. During the nine years he was at Apple, Mr. Burger had a variety of assignments, including representing Apple's Advanced Technology Group, USA Field Sales organizations, and World-Wide Operations and Manufacturing, as well as General Counsel for Europe and Latin America and responsible for world wide government affairs. In addition, from 1991 until 1996, he was Chair of the Information Technology Industry Council's Proprietary Rights Committee. Mr. Burger has worked extensively on legal and policy issues arising from the confluence of digital technology, intellectual property protection and government regulation, particularly as affecting the Internet. Mr. Burger has participated in resolving such complex issues as DVD copy protection and digital download of music - representing the Computer Industry Group in negotiations developing the DVD Content Scrambling System copy protection rules as well as the Secure Digital Music Initiative. In addition, he has been engaged in such matters as the efforts to amend copyright law from leading the negotiations to exclude the computer industry from the Audio Home Recording Act, to avoid passage of the Digital Video Recording Act and to accommodate the protection of intellectual property on the Internet as well as the efforts to change the encryption export rules to protect digital communications. A native of New York City, he received his Bachelors (with Honors), Masters and Law (cum laude) degrees from New York University School of Law, where he served as an editor of the NYU Law Journal. For seven years, he was an adjunct professor at University of Virginia Law School, where he taught Advanced Administrative law.