Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Tuesday, August 5th 9:00 AM - 10:15 AM Track III: The Television - Hollywood 2.0 – Platforms and Content Television without Boundaries: Cable, Telco, Satellite, Broadband & Mobile Define the Future of Entertainment and Communications The television experience has now officially graduated from its status as entertainment king of the living room, to the central component of the entire electronic consumer experience. Television 2.0 has now arrived and it includes cable – with all of its integrated services of PVR, DRV, VOD, Broadband, Wireless, VoIP and Mobile as a communications as well as scalable video provider of clips and updates to movies and full programming. The competition for the future of Television 2.0 has just begun. There will be no immediate winner, and there will probably never be a winner take all. With 250 million consumers in this country to service and a global market to reach out to, the media, entertainment and technology companies are not competing in a zero sum marketing arena. In this session, we will address these issues and more. John Penney, Head of Global Strategy, IMG Global Media Sean Atkins, SVP, Digital Media, HBO Michael Kernan, Chief Executive Officer, NuMedia Studios (former executive ICM) Stuart McKechnie, Director Strategic Marketing, Zoran Mitch Oscar, EVP Televisual Applications, MPG Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator John Penney, Head of Global Media Strategy, IMG Global Media: As Head of Global Media Strategy for IMG, John Penney leads the planning and development of the organization’s growth strategy, expansion efforts and new business platforms. He joined IMG in September 2007 and is based in Los Angeles. Penney comes to IMG from HBO, Inc. where he most recently served as Senior Vice President, Advertising Supported Broadband Channels, and was responsible for strategic planning, delivery and operational management of new broadband channels. Before joining HBO, Penney worked as Executive Vice President, Licensing & Business Development, for ACTV, Inc., overseeing the development and licensing of technologies and intellectual property for interactive television, personal computer, wireless data and mobile computing environments. From 1999 to 2000, Penney served as Managing Director, Media & Entertainment at Scient, Inc., where he created and marketed digital migration strategies for major entertainment content and distribution companies. Penney worked at Viacom, Inc. from 1997 to 1999 as Vice President, Planning and Development, and managed the formation and implementation of domestic and international corporate business strategies. Prior to Viacom, Penney was a securities analyst at Sanford C. Bernstein & Co., Inc. and a financial analyst in the Media & Telecommunications Corporate Finance group of The Chase Manhattan Bank, N.A. Penney has also consulted for major media and telecommunications companies, including AT&T where he provided strategic guidance on the launch of the company’s IPTV service. He currently is a member of the board of directors of Arbinet: The Exchange, a NASDAQ traded provider of electronic markets for telecommunications services and digital goods. Penney holds a B.A. in Social Psychology from Wesleyan University and a Master’s Degree in Public Policy & Administration, concentrating in Science & Technology, from Columbia University. Sean Atkins, SVP, Digital Media, HBO: Mr. Atkins started his career with Disney/ABC Cable, where he helped develop numerous initiatives including the first international Disney Channels; interactive TV joint venture Americast; and numerous original and co-produced shows. Later, founded the Disney/ABC Cable New Media group which was responsible for managing all of the cable network's interactive and cross-media programming, branding, and business development. After Disney, Mr. Atkins joined Warner Bros., where he headed up programming and production for Entertaindom, a new division that ultimately spanned all of Time Warner’s digital entertainment assets. Mr. Atkins left Warner Bros. to become the founding CEO of an internet start-up - Mediaconnex. Mediaconnex provided cable and television networks with technology and services that maximized back office operations including marketing efforts, programming expenditures, and sales revenues. After Mediaconnex, Mr. Atkins became acting-COO for Vulcan Programming, a project with Paul Allen’s Vulcan Ventures and A. Smith & Co. where he managed the development and creation of a slate of cable and interactive networks. During this time, Mr. Atkins also served as Executive Vice President of A. Smith & Co, and became head of development and production for A. Smith’s broad slate of projects which included doing business with over 20 networks. After A. Smith & Co., Mr. Atkins became head of programming and development at Yahoo! Entertainment where he oversaw the cross-network areas of content syndication/marketing, central product development, programming, video, original studios, and business development. Currently Mr. Atkins serves as Senior Vice President of Digital Media for HBO. Stuart McKechnie, Director of Strategic Marketing at Zoran Corporation since 2004,has more than twenty-five years experience in high-tech electronics. He has directed projects that range from strategic planning through product specification, management, development and marketing to sales and customer support. His experience includes time with technology startups as well as more than fifteen years with the global giant Philips Electronics, serving at both Philips Semiconductors and Philips Consumer Electronics. His focus has been on high-volume products and services developed from leading edge consumer electronics technology, with a special emphasis on digital imaging. Stuart holds a B.Sc. and a Ph.D. in Physics from the University of Southampton in the UK, where he specialized in analyzing space imagery. Mitchell Oscar currently holds the position of Executive Vice President, Televisual Applications, a newly created position at MPG, a division of Havas global marketing services company, focusing on the development and deployment of new video applications as they traverse digital television, broadband and wireless platforms. His mission is to explore the potential value of interactive video media applications and technologies for the development (ideas and implications) and execution of advertising models for MPG clients. Prior to joining MPG, Mitch was EVP, Carat Digital, and held the position of SVP/Director of Media Futures at Universal McCann. His book, “Trials & Defibrillations: Interactive Television in the U.S.,” provides a comprehensive analysis of the learnings gleaned through his in-market advertiser-supported trials, consulting, educational gatherings and industry interactions. Since 1991, Mitch has been president of HocusFocus, a media and marketing consultancy whose primary focus is interactive television and television distribution technologies. Client roster includes: Acxiom, Adelphia Cable, AT&T Broadband, AT&T 3 Screen, BackChannelMedia, Bloomberg Business Radio, Burly Bear, Chase, College Network, Cablevision, Comcast, Cox, Discovery Comms., erinMedia, ESPN, Fox, Hotel Networks, Invidi, MediaLink, Merrill Lynch, Navic, Nielsen Media Research, Profilium, Rentrak, RePlayTV, ShadowTV, TiVo, TNS Media, TV Guide, Video Research and Visible World. Michael Kernan, Chief Executive Officer, NuMedia Studios (former executive ICM) Based in the Los Angeles office of ICM, Michael leads and coordinates the company's digital and new media assets, including working with ICM's London and New York offices. With its recent acquisition of The Broder Webb Chervin Silbermann Agency, ICM is the premier agency for creators of television and new media programming. Michael joined ICM in 2000, and has packaged numerous new media projects. He has been a leader in Internet deal making, in addition to developing content for the new media platform. Michael is a strategic advisor for technology and new media company clients on growth and financing. Prior to ICM, Michael practiced entertainment law at Lavely & Singer and Behr Abramson & Kaller, and consulted on patents and patent related issues at Gauntlet and Associates. Michael completed his undergraduate studies at The University of Illinois, and attended The University of California, Hastings College of Law, where he served as the Executive Associate Editor of "The Hastings Entertainment Law Review." Shahid Khan, Partner, Interactive Broadband (IBB) Consulting Group, LLC: Shahid Khan is an acclaimed thought leader and strategist in converging Media and Telecommunications industries, with expertise in identifying and capitalizing on opportunities based on disruptive technologies such as internet, broadband and wireless. Shahid is currently a Partner at Interactive Broadband (IBB) Consulting Group, LLC, THE premier boutique consulting firm serving Cable, Mobile, Media and Technology industries -- named #1 in Consulting Magazine’s Seven Small Jewels of Consulting in 2007. At IBB, Shahid advises top management at leading clients such as Sony Entertainment, Showtime, PBS Kids Sprout, FEARnet, Smithsonian Networks, Time Warner Cable and Comcast on Digital Strategy, New Product/Service Development and Operational Optimization initiatives. Prior to joining IBB, Shahid was a Managing Director at BearingPoint (formerly KPMG Consulting), responsible for leading BearingPoint’s Entertainment and Information Services industry practice, serving clients such as Warner Music Group, Major League Baseball, Reuters, Thomson, Moody’s and Rodale. Prior to that, he was a Partner at IBM Global Services in Communication Industry, where he served clients such as Viacom, Time Warner, Bertelsmann, etc. Previously, Shahid held consulting and industry positions at leading firms, including, ZEFER, Deloitte and McGraw-Hill. Shahid holds an MBA in Marketing and Finance from New York University’s Stern School of Business, and is a Fellow at University of Pennsylvania’s Wharton School of Business. He has also completed executive programs at Massachussetts Institute of Technology and Harvard University. He has published numerous white papers and articles and is often quoted in leading publications such as the Financial Times, the Wall Street Journal and the New York Times. He is a frequent speaker at leading conferences such as GITEX, CES, CTIA, the Media Summit and Digital Hollywood. Shahid grew up in Kuwait and now lives in New York.