Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Tuesday, August 5th 9:00 AM - 10:15 AM Track II: The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience The next generation mobile device has set a new threshold of design, elegance and features that all future mobile devices will be compared to. The Mobile Platform 2.0 will no longer be acceptable to the consumer as anything less. It is possible that a mobile device offer a specific feature – a communications tool or entertainment concept and specialize in just that – in other words, it is not clear that the Mobile Platform 2.0 be an all-in-one product. Nevertheless, the next generation devices have forever raised the bar for what all future mobile platforms must aspire to. In this session, we will address Mobile 2.0 – the features, the network capabilities and consumer expectations. Margo Epstein, Media Sales, Nokia Interactive Advertising Shawn Molodow, Director Business Development, Content & Internet Services, Xohm, WiMAX from Sprint Jeff Finkelstein, Senior Manager, Multimedia, Palm, Inc. Greg Woock, co-founder and CEO, Pinger John Fogarty, Vice President of Mobile, Napster Michael Dimelow, Director of Marketing, Media Processing Division, ARM Elgin Kim, Mobile Executive Ted Cohen, Managing Partner, TAG Strategic, Moderator Jeff Finkelstein, Senior Manager, Multimedia, Palm, Inc.: Jeff Finkelstein brings more than ten years experience in the consumer electronics market to his current position as Palm’s Product Manager for Multimedia technology. In this position, Mr. Finkelstein is focused on delivering easy-to-use mobile experiences, including video, audio and photo solutions. He began his career at Microsoft’s WebTV Networks, where he was responsible for delivering enhanced television experiences for worldwide cable and satellite providers. Jeff Finkelstein holds a bachelor of arts degree from the University of Michigan. He has filed more than 20 patents on behalf of Palm in the areas of multimedia, user interface and wireless services. He is a member of the Silicon Valley Product Management Association. Michael Dimelow, Director of Marketing, Media Processing Division, ARM: As director of marketing for the Media Processing Division (MPD) at ARM, Michael is responsible for defining product strategy, roadmaps and market propositioning for the complete graphics stack consisting of Mali™ graphics processing units, middleware and drivers. Michael has over 16 years experience operating at the heart of the telecommunications industry, having worked for Nokia, Ericsson, T-Mobile, Your Communications and TTPCom before moving to ARM. During this time he has held a variety of business management, marketing and engineering roles that have allowed him to help shape the commercial and technical focus of operators as well as infrastructure and device manufacturers. Michael holds Michael holds an MSc in Electronic Engineering from Surrey University and an MBA from Manchester Business School. Greg Woock, co-founder and CEO, Pinger: Most recently, Greg and his Co-founder Joe Sipher started Virgin Electronics, the consumer electronics arm of Richard Branson’s Virgin Group where Greg served as CEO and Joe served as SVP Marketing and Development. Prior to Virgin, Greg and Joe served as the worldwide vice presidents of sales and marketing respectively at Handspring. Before Greg joined Handspring, he was one of the original members of the management team at Creative Labs from 1992 until 1999. Greg is credited with building the sales and channel teams and was a major contributor to the shipment of over 110 million SoundBlasters during his tenure. John Fogarty, Vice President, Mobile, Napster: currently leads sales, business development, and partner management for the company’s wireless initiatives including the recently debuted Napster Mobile music service. Over the past six years John has served as a member of the business development team at Napster and its former parent company, Roxio. In addition to the mobile effort, John works extensively with strategic partners such as XM Satellite Radio, Dell, Sony and Ericsson. During his tenure with the company, he has driven key corporate and business development activities including, technology licensing, strategic investment, and co-marketing partnerships. Previously, John was a member of the acquisitions team at Miramax Films and worked at the fabled Saturday Night Live where he began his career as a member of the program’s production staff. John has a B.A. degree in English Literature from Harvard College. Ted Cohen, Managing Partner, TAG Strategic: Industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program. Elgin Kim, Head of Business Development, West, Nokia Interactive Advertising: Elgin Kim, with more than nine years in the mobile industry, has been involved in the mobile content business since the early days in the United States and currently serves as head of business development, West, for Nokia Interactive Advertising. Elgin is responsible for generating revenue and evangelizing the effectiveness of mobile advertising. With the emphasis on “doing it right,” he is proving that mobile marketing brings value to the user, advertiser and is monetizable for content owners. Elgin joined Nokia in 2007 as part of the Enpocket acquisition, where he held the position of vice president of sales and business development and brought key advertisers to exploit the mobile medium to lift brand awareness with a strong focus on exceeding ROI. Prior to joining Nokia, Elgin worked on projects spanning the mobile ecosystem, including interactive voice response, location-based services, streaming mobile media and mobile applications for supply chain management.