Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Tuesday, August 5th 3:50 PM - 5:00 PM Track III: Technology Redefining the Future The Piracy Freight Train: As Entertainment, The Law & The Technology Collide While there may be no short term fix when it comes to the evolving relationship of the digital technologies and its impact on music, film and information content distribution, what we can perhaps all agree on is that it is becoming a more sophisticated and complex relationship. As broadband grows, with it come not only threats to rights holders, but also potential solutions and new attitudes in public behavior. All the news is not bad. While the adversarial positions in the legal process may not be softening and the legislative proposals continue to weave through the system, there are many factors in the technological space as well as in the marketplace which may come to mitigate or even change the flow of history. In this session, we bring together a group of the primary players in the field, looking to exchange ideas and give us a roadmap for the future. Donald Wong, VP & CTO Digital Media, EMC John Petrocelli, Vice President, Internet TV, Sales and Business Development, Widevine Leland Woo, Vice President, BAYTSP David Price, Head of Piracy Intelligence, Envisional Reed Stager, Chairman, Digital Watermarking Alliance, Executive Vice President, Digimarc Corporation Samantha Murphy, the founder of SMTVMusic.com, Singer/Songerwriter and Partner of the Digital Freedom Campaign Monte Cooper, Of Counsel, Orrick, Moderator Donald Wong, Vice President & CTO Rich Digital Media, EMC: Donald Wong leads the development and execution of EMC's vision and growth strategy in rich media. In this role, he is also responsible for identifying product, partnership and acquisition opportunities in this evolving and growing market. Previously, Wong was VP of Sony Pictures' Digital Media Group where he was charged with the research, development and deployment of digital media technologies, infrastructure and workflows serving all lines of business. He has extensive experience working across the entertainment value-chain, from business affairs, production, marketing, sales, fulfillment, and anti-piracy. Prior to joining Sony, he held management and technical consulting positions at Deloitte Consulting, ABB Asea Brown Boveri, and General Electric’s highly respected Corporate Audit Staff. Donald holds a B.S. in Civil & Environmental Engineering from Cornell University, and an MBA from the Anderson School of Management at UCLA ('96). Donald is married with three young children. He is also an active fundraiser for the Los Angeles Downtown Women's Center, a charitable organization that, since 1978, has been providing hope and a safe place for women who are without a home. Reed Stager, Chairman, Digital Watermarking Alliance, Executive Vice President, Digimarc Corporation: Reed Stager serves as Chairman of the Digital Watermarking Alliance, a group of companies that share a common interest in furthering the adoption of digital watermarking and which are actively involved in commercialization of digital watermarking-based applications, systems and services. Mr. Stager also serves as Executive Vice President of Digimarc and leads Digimarc’s Media and Entertainment business and the company’s Intellectual Property and Licensing, Corporate Marketing, and Public Policy initiatives. Mr. Stager has 25 years experience in high technology marketing, business development, strategic planning, services and operations. He holds an M.B.A. from Portland State University and a B.S. in Business from Lewis and Clark College. John Petrocelli, Vice President, Internet TV, Sales and Business Development, Widevine: With 10 years in the digital media market space, John has been instrumental in helping major media companies establish optimal strategies to distribute, protect and monetize their content. Some of these media companies and brands include: the NBA, The NHL, Versus, NBC/Universal, Discovery, Intel, EMI, and Rock-n-Roll Hall of Fame Member, Prince. In 2007, John led the digital store launch of NBCU’s “VIP Access” featuring premium content offerings from NBCU’s broadcast properties as well as the NBA’s playoff download service. He has held leadership positions with Entriq, Akamai, AT&T and co-founded Millennium Productions with partners from the MIT Media Lab. Leland Woo, Vice President, BAYTSP: Leland Woo is Vice President for BayTSP. He is responsible for analyzing potential new business opportunities and developing strategic relationships. As a member of Deloitte and Touche's ERS e-business Assurance group, he was responsible for developing and promoting new services and project managing engagements around risk assessment. Prior to obtaining his MBA from USC's Marshall School of Business, he was Manager for the Internal Audit Department at World Savings and Loan. Samantha Murphy, the founder of SMTVMusic.com, Singer/Songerwriter and Partner of the Digital Freedom Campaign: Google singer songwriter and the first name you’ll find is Samantha Murphy. For the past three years, Samantha has been establishing herself as not only a singer songwriter, but the place to go to hear other great singer songwriters. With her popular Podcast SMtv, Samantha features a different artist from a different city and venue each week as she tours. Over 170,000 people have downloaded her program. Expanding on the success of SMtv, Samantha has built SMtvMusic.com, a royalty-free music network and legal P2P for college students. SMtvMusic.com has recently partnered with the Intercollegiate Broadcasting System to deliver royalty free music to their network of 1,000 college stations and Samantha offers the entire catalog to college DJ’s and non-commercial webcasters royalty-free. Samantha is in demand as a speaker and has moderated and been a panel member at many music conferences such as Digital Music Forum West, the Future of Music Coalition Summit, Podcast Hotel, the DIY Convention and MEISA’s International Conference. Samantha’s independently released debut CD, somewhere between starving & stardom, contains an all star band consisting of the rhythm section from Alanis Morissette’s multi-platinum debut Jagged Little Pill, Kanye West’s Cellist and award winning mix engineer Richard Oliver Furch (Christina Aguilera/Usher/Pink). The album was chosen as a top 10 for Village Voice’s Annual Pazz & Jop Poll by Michael Ross, who calls it “…a perfect pop record.” Performing professionally since she was six years old, Samantha has worked with Willie Nelson, Michael McDonald, Five for Fighting, Kylie Minogue and Erikah Badu as well as having appeared on TV shows ranging from The Tonight Show with Jay Leno to Australia’s Hey, Hey It’s Saturday. Samantha is blazing a trail as an independent artist and innovator and is living proof of what’s possible for artists in the digital age. Monte Cooper, Of Counsel, Orrick: Monte Cooper, of counsel in the Silicon Valley office, is a member of the Intellectual Property Group. He focuses his practice on patent litigation that involves computer software and hardware, as well as network-related applications. Representative technologies have included: Digital Signal Processing ("DSP"), Voice-over-Internet-Protocol (“VOIP”) software; online payment mechanisms; semiconductor designs for ASICs, Power MOSFETS, and FPGAs; Internet routing systems and online distribution methodologies; web-caching and Internet content delivery software; GDS II layout design tools; ATM packet-switching platforms; satellite television “smart card” security systems; network anti-theft “cable detection” solutions; and electronic television program guide software and hardware. Mr. Cooper also has a substantial background in copyright issues, including contexts involving social networks, the Internet, user interfaces, MySQL databases, HTML scripting, the design and functionality of computer operating systems and semiconductor chip mask work protection. He likewise has represented clients in significant antitrust, trade secret and trademark litigation, and has further counseled companies on the licensing of their intellectual property, as well as celebrity rights of publicity. David Price, Head of Piracy Intelligence, Envisional: Dr David Price is a recognised authority on digital piracy, from original pirated sources to public propagation through bittorrent and other peer to peer networks. The analysis and information provided by his Piracy Intelligence team is valued by film studios, television networks, the recording industry, gaming and software companies and publishing houses. He is widely quoted in mainstream, entertainment and technical media, where his shrewd and often prophetic analysis has led to large volumes of broadcast and press coverage for Envisional’s services. David originally studied social policy at the London School of Economics and his Cambridge PhD was in the area of criminology, looking at the security categorization of high-risk prisoners. He joined Envisional in 2001.