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Building Blocks 2008
Thursday, August 7th
2:15 PM – 3:30 PM
Track IV:
Technology Redefining the Future
The Widget Economy: The Information, Advertising, Next Generation Digital Consumer Experience
Now there is a new expression, familiar to almost everyone - The Widget Economy. For the uninitiated, the widget is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple widgets, so that in a flash, mini-apps open on the desktop to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a widget and placed on your desktop. Once the user gets the hang of it, life without widgets is impossible. Widgets are as addictive as email. Widgets are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured platform. Watch out! Widgets are Here!
Chase McMichael, Founder and Chairman, UNBOUND Technologies
Vikas Gupta, Co-founder and CEO, Jambol
Vikramaditya Jain, President & COO, Musicane
Derek Reisfield, CFO, Moblyng
Peter Kim, founder and President, Interpolls
Chris Cunningham, founder and CEO, appssavvy
Gerardo Capiel, Founder and CEO, Gydget
Brian Solis, Principal, FutureWorks, Moderator

Chase McMichael, Founder and Chairman, UNBOUND Technologies: Chase McMichael has 15+ years of senior level product development and management experience in presence, Instant Messaging, mobile/wireless and enterprise applications. Before founding UNBOUND Technologies, Chase was at Oracle Corporation where he drove presence and Instant Messaging to full deployment in Oracle10g. From 2000 to 2003, he was at Sprint where he drove the creation of Sprint’s Enhanced Messaging Services (EMS) and launched Instant Messaging. As vice president of product development, Internet services, at Chase Manhattan Bank, Chase was responsible for leading Internet and intranet application development and deployment. He also developed a direct marketing engine that leveraged user feedback and worked with the Commercial Loan Services Group to track customer data and sales. He began his career in a research position at the Texas Center for Superconductivity. Chase holds a B.S. from the University of Houston. He is inventor or co-inventor on 13 U.S. patents.

Vikas Gupta, Co-founder and CEO, Jambol: As founder and CEO, Gupta took his expertise in global collaboration and founded Jambool in 2006.  Under Gupta’s leadership, Jambool is now recognized at a top ten social application developer, was recently profiled in TIME Magazine and continues to make headway through their highly popular and viral social applications.  Prior to Jambool, Gupta has held many management roles. He spend spent several years leading’s Payments groups and Web services products -- building one of the busiest transaction processing systems in the world. In 2004 Vikas co-founded the's India office in Bangalore, and hired and led the engineering teams. Vikas is also the lead inventor of Amazon's Flexible Payment service.

Derek Reisfield, CFO, Moblyng: Derek Reisfield is the executive vice president and CFO of Moblyng. Previous to Moblyng, Reisfield was the co-founder of several firms, including, Marketwatch, Luminant, and i-hatch Ventures. He served as the founding president of the New Media Division of CBS Corporation, and he was the vice president of Business Development for CBS and its predecessor, The Westinghouse Electric Corporation. Reisfield was also a senior consultant at McKinsey & Company, the global strategy consulting firm, working with media, telecommunications and information technology companies. Reisfield received his bachelor’s from Wesleyan University and completed his graduate studies at The Annenberg School of Communications at the University of Southern California.

Peter Kim, founder and President, Interpolls: a leading rich media technology company that has transformed the way Fortune 500 brands engage consumers online. Since the company’s inception in 1999, Kim has pioneered the development of the industry’s first end-to-end suite of rich media and integrated marketing technologies. Under Kim’s leadership, Interpolls’ broad range of products and services has grown to include rich media ad-serving, web based widget solutions, interactive promotions and sweepstakes, live on-air voting and site polling in one proprietary platform. Organizations including NBC Universal, T-Mobile, AOL Time Warner and Sony Pictures rely on Interpolls to maximize reach and awareness, ensuring their online marketing initiatives achieve unprecedented results time and time again. As the driving force behind Interpolls’ unique vision and innovative technical strategy, Kim has fostered relationships with leading websites and portals, as well as Fortune 500 brand managers and their advertising agencies, to execute the most effective and successful online marketing campaigns on the internet. Previously, Kim served as director of strategic planning at a broadband satellite technology company, where he was responsible for managing and developing strategic relations with corporate and financial partners. Kim also served as a financial consultant at Smith Barney, where he managed institutional and individual clients. Kim holds a bachelor’s degree in marketing from the A.B. Freeman School of Business at Tulane University.

Chris Cunningham, founder and CEO, appssavvy: As the CEO of appssavvy, Chris Cunningham leads the company and is responsible for establishing its position within the social media landscape. He continually meets with top level advertisers and partners to determine where the industry is going next. His longstanding position as a leader in the interactive advertising space allows for appssavvy to make connections with top advertisers and gives credibility to the partner network. Believing that widget advertising is the pinnacle of viral marketing, Chris has taken a strong advocacy position. He has spoken on widget marketing at iMedia, OMMA, Millenials and Piper Jaffray and was a driving force behind the highly successful first annual Widget Con and is a founding member and committee head of the Widget Interactive Marketing Association. His efforts in this area have garnered uniformly positive press coverage in the Washington Post, BusinessWeek, The Wall Street Journal and The New York Times. As a sales and new media entrepreneur additional career highlights include: SVP of Global Sales at Freewebs, VP of Sales at Bolt Media, and director of sales for leading organizations including Digital Music Network and Music Vision where he pioneered the sales strategy for marketing online digital music platforms, and built solid relationships with leading advertisers including Gatorade, Sears, Nintendo, Radio Shack, Reebok, and Volkswagen. Chris graduated from the University of North Carolina Greensboro with a degree in Economics & Marketing and is now based in New York City. In addition to Chris, appssavvy’s President Michael Burke, could also be a potential speaker for your consideration. As the President of appssavvy, Michael is responsible for developing the organization, hiring and managing the team and ensuring that appssavvy will continue to deliver the highest level of solutions to the advertising clients and publishing partners. Michael started his career as as a technology recruiter, learning the fundamental of sales, hiring and customer management. He joined in 1999, opened the Chicago office and grew with the company until it was purchased by Yahoo! in 2001. After 6 years of leading sales teams at Yahoo!, in 2007, Michael joined Chris at Freewebs and quickly recognized the opportunities surrounding widgets and applications. Working with traditional brands such as Ford, P&G and Kimberly Clark, Michael proved that the social media revolution was not limited to just teenagers and can be effective for all advertisers. Michael graduated from Boston College with a degree in Marketing. Thank you in advance for your consideration.

Brian Solis, Principal, FutureWorks: an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0 (,, and regularly contributes PR and tech comments and articles to industry sites and publications. Solis is co-founder of the Social Media Club (, is an original member of the Media 2.0 Workgroup, and also is a contributor to the Social Media Collective ( and

Vikramaditya Jain, President & COO, Musicane: Vikramaditya Jain is a multi-faceted business innovator with a diverse and eclectic professional background. As President for Musicane and myMPO, his is primarily charged with managing finance, legal, business operations and technical development internationally and in the U.S. In addition to his years with Musicane and myMPO, Jain has extensive experience in corporate operations, logistics, production, shipping, purchasing and sales. He worked with Gemex Trading, a large wholesale retailer in Switzerland developing supply chains, logistics, financial and purchasing models and solutions. Jain also owns garment manufacturing plants in India through Mira Exim Ltd. ( and home textile and clothing brands distributed worldwide. He has a degree in Economics from Boston University and a degree in Manufacturing Management from the Fashion Institute of Design and Merchandising in Los Angeles, California.

Gerardo Capiel, Founder and CEO, Gydget: Prior to Gydget, Gerardo co-founded Digital Impact in 1997 and was the company's CTO. Digital Impact was a pioneer in the online marketing space and was a market leader among the Fortune 1000 with clients such as Comcast, The Gap, BMG, Universal Studios and Yahoo! Gerardo pioneered many of the online marketing technologies and practices still used today and was awarded a key patent related to email marketing performance metrics. Gerardo holds a B.S. from the Massachusetts Institute of Technology and an M.B.A. from the Stanford Graduate School of Business.