Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Wednesday, June 4th Track Two - The Innovation Track 2:15 PM - 3:30 PM Session C: Advertising and the Next Generation of Search: Search, Video Search and HyperTargeting In this session we will address the relationship of advertising and commerce in the more cutting edge media platforms of Search, Video Search and social media. A revolution in advertising and commerce is on its way, and the fully interactive and immersion based platform enabled by broadband gateway concepts such as search and social networks are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Anand Rajaraman, co-founder, Kosmix Randy Schwartz, Director, Search Engine Marketing, Carat Federico Grosso, Senior Vice President, Business Development, blinkx Neeraj Kochhar, Vice President/Director, Search, SMG Search Joe Lichtman, VP of Product Marketing, Fast Search Paul Martino, CEO, Aggregate Knowledge Warren Lee, Principal, Canaan Partners, Moderator Anand Rajaraman, co-founder, Kosmix: Anand Rajaraman has been on the Internet search forefront for more than a decade. Anand created and co-founded Junglee, the first shopping search engine Amazon acquired the company in 1998 for $250 million. At Amazon he created the search and marketplace business, today a key part of Amazon accounting for 30% of gross merchandise sales. Anand started Cambrian Ventures in 2000. Cambrian Ventures has successfully funded several start-ups, including Efficient Frontier, Kaltix (acquired by Google), Neoteris (acquired by Juniper), Transformic (acquired by Google), TheFind and Aster Data. Anand co-founded Kosmix in 2004. The company is dedicated to creating unofficial home pages for every topic on the Internet. Anand has invented several key tools in the Internet area and has published numerous research papers. He is a graduate of Stanford University and the Indian Institute of Technology. Paul Martino, CEO, Aggregate Knowledge: Peter founded LiveWorld, Inc. in April 1996. With 20 years experience in the executive offices of Fortune 500 companies, he connects strategic and operating strategies, as well as financial metrics, to community strategy. Peter sets the LiveWorld vision and directs overall operations. He is an executive sponsor for several of LiveWorld’s major accounts, working with clients to define how our services will directly support the client’s business objectives, as well as developing creative concepts for the programs. He is one of the few Internet executives to have launched and managed multiple online services on a global scale. His background is an unusual mix of creative, business, entrepreneurial, and corporate, but has always focused on bringing people together in successful collaboration. Prior to founding LiveWorld, Inc., he was the vice president and general manager of Apple Computer’s Internet/Online Services business unit. He oversaw the creation, launch, and growth of Apple’s online services, including AppleLink, Apple’s global online loyalty marketing and customer support community service, and eWorld, a consumer service based on AOL technology and Internet services such as Salon. During his 12-year tenure at Apple, his responsibilities also included managing Business Systems Marketing and product line management in Apple’s Macintosh division. Peter holds a Bachelors degree in American History from Brown University, and a Master’s in Business Administration from The Harvard Business School. Federico Grosso, Senior Vice President, Business Development, blinkx: Federico Grosso, senior vice president of Business Development at blinkx, has more than nine years of international experience in digital media. From December 1997 to August 2004, he held several positions within Yahoo!, including the start-up of Yahoo! Italia and the European Commercial Team. After seven successful years, Federico joined blinkx in December 2004, leading the business development strategy for North America and Europe. In this role, Federico has created long-term partnerships with global media companies such as Reuters, MTV Networks, Sky News and Lycos. Federico received his BA in Political Sciences from the University of Torino, Italy, specialising in Communication and Digital Media Publishing. He also completed the Emerging Leaders Programme in General Management at the London Business School Randy Schwartz, Director, Search Engine Marketing, Carat: As Carat’s search lead in New York, Randy Schwartz brings a holistic view of search engine marketing as it relates to digital media, brand management and corporate communications. Since joining Carat, Randy has built highly dynamic and progressive search marketing programs for clients that include Pfizer, Wyndham Hotels, RE/MAX, Alberto Culver and Revlon. Prior to Carat, Randy has spent over a decade in the digital world and built two start-up agencies from scratch which were acquired for a combined $60MM. Randy founded the media department of Reprise Media, an SEM agency since bought by Interpublic Group, and more recently served as Director, Strategic Development. There he oversaw account strategies for clients that included Yahoo!, Capital One, Palm Pilot and New York Times. Randy also founded the digital media unit of IN2 Interactive, which was later acquired by TMP/Monster. There he brought digital media solutions to an array of clients including iVillage, Columbia House and CMP Publishing. He holds a B.S. from Cornell University. Neeraj Kochhar, Vice President/Director of Search, SMG Search: At SMG Search, a dedicated unit of Starcom MediaVest Group, Neeraj Kochhar oversees search marketing operations for the largest search operation inside Publicis Groupe. Based in New York, he advises clients on strategies that connect products and services to consumers through optimization, evolving search platforms and advanced analytics. Neeraj is also responsible for the growth, management, retention and satisfaction of a portfolio of key accounts including Wal-Mart, Samsung and Continental. Working alongside SMG Search SVP/Managing Director Stephen Governale, he leads the conception and execution of all search-based marketing communications initiatives. Prior to joining SMG Search, Neeraj was Director of Media Technology & Search for Mediacom’s Beyond Interactive. He began his career in digital marketing at DoubleClick in 1998. Joe Lichtman is a Vice President of Product Marketing at FAST Search & Transfer. He is responsible for product strategy within FAST’s Monetization Solutions group, focusing on Local Media and Newspapers. In his tenure at FAST, he has launched a number of products from inception, including FAST ImPulse™ and FAST AdMomentum™. He has over 10 years of experience developing solutions for Fortune 500 customers and has held management positions at leading technology companies, including Northernlight and Zefer. Warren Lee, Principal, Canaan Partners: With deep expertise in communications and digital media, Warren’s current investments at Canaan include Associated Content, Motionbox, Tremor Media and Vivox. Prior to Canaan, Warren worked at Comcast Interactive Capital, where he led investments in and served on the boards of Arbor Networks, Arroyo Video Solutions (acquired by Cisco in August 2006), Broadbus Technologies (acquired by Motorola in July 2006), CommunityConnect, Counterpane Internet Security (acquired by British Telecom in October 2006), netForensics, ReefEdge (acquired by Symantec) and Tripwire. Before joining the venture community, Warren worked as an engineer and project manager at Solectron Corporation, a corporate development manager at Sun Microsystems, a management consultant at The Boston Consulting Group, and an investment banker in Alex Brown's technology group. Warren holds a B.S. in Computer Science and B.A. in Economics with honors from Stanford University, and an MBA from The Wharton School.